Sally-Ann O'Dowd
Chicago, Fort Lauderdale
As seen in:
Authority Magazine
Covers:
advertising, digital trends, brands, pop culture, Instagram, Facebook, Twitter, storytelling, privacy, university research on said topics
Doesn't Cover:
one-source stories, products, programmatic advertising
Purpose-driven communications strategist, marketer, multimedia content producer, writer and team leader. #comms #pr #advertising
Interview
What was your first job as a journalist?
I wrote for a publication on Chicago school reform as a graduate student at Northwestern University's Medill School of Journalism
Have you ever used a typewriter?
yes, in high school.
Who's your favorite fictional journalist?
Jake Barnes in Ernest Hemingway's The Sun Also Rises.
What does it mean to be a journalist?
Journalists write the first draft of history. We exist to inform the public using facts and by featuring well-informed sources.
What's the funniest news-related #hashtag you've seen?
I just saw #JoAnnFabricForever in the New Yorker's satirical piece about Mike Bloomberg
How do you prefer to be pitched on stories?
DM me on Facebook or email me at sally@sallyonmedia.net. Please pitch trends, not a specific corporate product.
What's your favorite social network?
Facebook. I use PR and related groups to find sources.
Who do you wish followed you?
ad agencies, pop culture observers, and the like
Why did you become a journalist?
I believe that fact-based writers make the world better.
What story are you most proud of writing or working on?
I am proud of my two-part series about the 25th anniversary of the first digital ad and where storytelling is going.
What's the best pitch you ever got?
I tend to spot the trends myself; that's why I am hoping to connect with publicists who will proactively pitch me.
What's your favorite drink?
I gave up coffee for 12 years; I like making cappuccinos at home now.
Aside from your own, what's your favorite publication to read?
New York Times, The Guardian, The New Yorker, lemonde.fr
What's the most common misperception about your beat?
hmmm, perhaps that digital advertising and social media are always on the moral side of things. I take a holistic view when assessing trends
Would you like to take the Muck Rack Interview?
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