It’s no secret that “near me” searches have grown exponentially in popularity over the past several years, becoming a staple of local search engine optimization (SEO). Think with Google reports that the past two years have seen 150% larger growth in searches for local places that include a “near me” qualifier vs. those without, and global searches for “open now near me” have grown by over 400% since last year. With this boom in search volume came a concurrent boom in keyword targeting.
