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Each month, XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. As a boutique owner, sex educator, sexuality influencer, author and sex toy co-designer, Zoë Ligon is as trendy and widespread as the air pulse clitoral stimulators she sells online.
Somewhere in Arizona, there’s a newly retired guy buried in a pile of books, trying to hold an awkward yoga pose while contemplating which hiking trail to hit this weekend. To the surprise and sadness of many pleasure industry veterans, that guy is Joe Casella.
Often when the topic of business startups comes up, the focus tends to lean toward tips and advices, even after they have already started up. This is doubly true with a sex toy startup. In recent years, there has been a major shift in consumer buying habits. Spontaneous, impulsive buying has been benched by more conscious consumers who place far greater importance on online reviews and social media referrals when choosing a product — and the adult industry is no different.
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