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Articles by Sam Marwaha
How CIOs can lead their company’s information business
In data-driven companies, CIOs—and new chief data officers—should think big and help accelerate bold changes throughout the enterprise. Companies across industries are placing major bets on big data, expecting it could dramatically improve business processes and overall performance. As they move ahead, one issue that looms large is finding senior-leadership capacity to manage the huge program of organizational change that data analytics demands.
Navigating a changing health care environment: An interview with Pfizer’s Kristin Peck
Technology is at the center of health care’s emerging business model. Health care has reached a turning point, says Kristin Peck, Pfizer’s executive vice president for worldwide business development and innovation. Consumers and funders of care are demanding more information, greater transparency, and more value for spending.
Biopharma in the coming era of ‘connected health’
Disruptive technologies are already reshaping the industry. Here’s how executives can meet the resulting challenges. Big data, social media, and mobility are shaking up the business models of many industries. In consumer marketing, for example, the traditional consumer-purchasing funnel is giving way to the consumer decision journey.
Seizing the potential of ‘big data’
Companies are learning to use large-scale data gathering and analytics to shape strategy. Their experiences highlight the principles—and potential—of big data. Large-scale data gathering and analytics are quickly becoming a new frontier of competitive differentiation. While the moves of companies such as Amazon.com, Google, and Netflix grab the headlines in this space, other companies are quietly making progress.
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