Samantha Yarborough

I'm a Senior Journalist with experience across digital, social and editorial content, specialising in audience-first storytelling. I'm extremely passionate about creating engaging, trustworthy content in the form of editorial and social content that not only informs, but also connects with readers and delivers meaningful impact.

With strong SEO knowledge and a keen eye for emerging trends, I thrive in fast-paced environments where delivering timely, high-quality content is essential. While I've spent the past six years predominantly covering the parenting sector, I've also created content across lifestyle, showbiz, sport and consumer-focused brands. I'm experienced in collaborating with PR teams, stakeholders and commercial partners to produce engaging content that resonates with audiences.