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Articles by Sameer Seth
Why Brands Must Invest In Audio Beyond Festive Campaigns
I was at a recent marketing awards jury meet, going through a stack of festive campaign entries…all glittering with celebrity power, cinematic visuals, big sets, and grand storytelling. But there was one thing that stood out to me across the board. Almost every campaign was video-first. The audio? An afterthought. It’s ironic, isn’t it? During India’s most “musical” time of the year, the festive season, audio should be the hero. Yet most campaigns see it as an afterthought.
Masti Is Back! Riteish, Vivek & Aftab return for four times the madness: Mastiii 4 poster brings nostalgia, madness & laughter
The beloved comedy franchise Masti is all set to return, and this time, it’s bigger and more hilarious than ever. Waveband Productions recently revealed the first poster of Mastiii 4, written and directed by Milap Milan Zaveri. The vibrant poster has already stirred excitement among fans, evoking memories of the original film that became a cult hit for its humour and camaraderie.
Madhuri Dixit revives 80s glamour with viral retro reel on ‘Intaha Ho Gayi Intezar Ki’; watch
Madhuri Dixit, Bollywood's ‘Dhak Dhak Girl,’ has once again captivated audiences by blending the timeless charm of the 1980s with contemporary flair. On October 9, 2025, she shared a video on Instagram where she dances and lip-syncs to the classic duet ‘Intaha Ho Gayi Intezar Ki’, originally sung by Asha Bhosle and Kishore Kumar.
Akshay Kumar recalls the awkward moment Madonna walked out of a Bollywood show
On the latest episode of Two Much with Kajol and Twinkle Khanna, Bollywood actor Akshay Kumar shared an amusing yet awkward memory involving pop icon Madonna during a live performance. Akshay Kumar recalls the awkward moment Madonna walked out of a Bollywood show Akshay, along with Shah Rukh Khan, Kajol, Juhi Chawla, and others, was part of a live event titled Awesome Foursome, where the group performed for international audiences.
Farah Khan’s first on-screen moment resurfaces a nostalgic look at her dance debut Original
Before becoming one of Bollywood’s most celebrated choreographers and directors, Farah Khan began her journey in the film industry as a background dancer. A throwback video from her early days has now gone viral, giving fans a nostalgic glimpse into her humble beginnings—and her candid reaction has caught everyone’s attention.
Shefali Shah to play Jijamata, Rishab Shetty’s mother in The Pride of Bharat: Chhatrapati Shivaji Maharaj
In a notable casting update, Shefali Shah has come on board for Sandeep Singh’s upcoming film The Pride of Bharat: Chhatrapati Shivaji Maharaj. The National Award-winning actress will portray Jijamata, the revered mother of Chhatrapati Shivaji Maharaj, while Rishab Shetty takes on the role of the legendary warrior king in the Sandeep Singh-directed project.
Nora Fatehi to headline star-studded UNTOLD Dubai 2025 music festival
Global star Nora Fatehi is all set to make history once again by joining the star-studded lineup of UNTOLD Dubai 2025, one of the world’s most anticipated music festivals. Scheduled from November 6 to 9 at Expo City Dubai, the festival will feature Nora performing alongside international music icons such as J Balvin, Martin Garrix, and Alan Walker.
Wamiqa Gabbi drops big clue about her next project with Maddock Films: “#NewBeginnings”
Wamiqa Gabbi may have just dropped a major hint about her next project, and fans are already speculating. Wamiqa Gabbi drops big clue about her next project with Maddock Films: “#NewBeginnings” The actress recently took to Instagram to share a picture of a beautifully curated gift hamper she received from Maddock Films — the production house behind successful horror-comedies like Stree, Bhediya, Munjya, and the upcoming Stree 2.
Birthday Special: Rakul Preet Singh’s 10 most glamorous looks that left fans awestruck
Rakul Preet Singh is one of the most talented and stylish actresses in the industry. Her screen presence, elegance, and effortless charm always make a statement—whether she’s in Western wear, ethnic attire, or a fusion look. As she celebrates another year today, here’s a look back at 10 of her most stunning fashion moments that left us captivated. 1.
Rupali Ganguly leads 25 real-life moms in heartfelt tribute at Star Parivaar Awards 2025
Star Plus, one of India’s leading general entertainment channels, recently celebrated 25 years of television legacy with the Star Parivaar Awards 2025. The milestone event brought together some of the most popular faces from its iconic shows, with stellar performances, memorable reunions, and moments of nostalgia marking the special edition.
Awez Darbar and Nagma Mirajkar share light moment at airport, reference Tanya Mittal’s viral Baklava comment: “Brought Baklava for you too!”
Content creators Awez Darbar and Nagma Mirajkar were recently spotted at the Mumbai airport, where their playful interaction with paparazzi caught the attention of fans and social media users alike. Fresh off their elimination from Bigg Boss 19, the couple entertained photographers with a humorous nod to fellow contestant Tanya Mittal’s now-viral “baklava” comment.
Mahabharat returns to TV with a futuristic twist: AI-reimagined epic to premiere on WAVES OTT and Doordarshan
India’s timeless epic Mahabharat is set to make a grand comeback — but this time, with a futuristic edge. Collective Media Network’s Historyverse has announced an AI-led reimagining of the classic saga, in collaboration with Prasar Bharati, marking one of the most ambitious storytelling projects in Indian television.
Kartik Aaryan champions the spirit of friendship in house of McDowell’s Soda’s new ‘Yaaron Wali Baat 2.0’ campaign
Bollywood heartthrob Kartik Aaryan is back as the face of friendship in House of McDowell’s Soda’s brand-new campaign, ‘Yaaron Wali Baat 2.0’, which celebrates the magic of unforgettable firsts shared among friends.
Is Nawazuddin Siddiqui preparing to play a visually impaired character? His cryptic post sparks speculation
Nawazuddin Siddiqui has consistently proven why he stands among the finest actors of this generation. Known for his effortless ability to slip into complex characters, Nawazuddin has redefined versatility in Indian cinema. Whether it’s a layered performance, a sharp negative shade, or an emotional portrayal, his craft has always set a benchmark for realism and depth. With every project, he raises the bar, delivering performances that linger in the minds of audiences long after the credits roll.
Amyra Dastur shares sun-kissed moments from Maldives getaway; see pics
Bollywood actress Amyra Dastur recently treated fans to a glimpse of her sun-soaked getaway in the Maldives. Sharing a series of captivating photos and videos on her social media, the actress captured the serene beauty of turquoise waters and sandy beaches, along with her own vacation style. She captioned the post, “Good times and Tan Lines,” perfectly summing up the relaxed and fun vibe of her tropical retreat.
Akshay Kumar, Twinkle Khanna, Kajol hail Saif Ali Khan as “real-life hero”
In a chilling revelation on the latest episode of Two Much with Kajol & Twinkle on Prime Video, Saif Ali Khan shared the harrowing night he confronted a knife-wielding intruder at his home, putting himself between the assailant and his family. His account, shared in vivid detail for the first time, left fellow guests and viewers alike stunned. Akshay Kumar, Twinkle Khanna, Kajol hail Saif Ali Khan as “real-life hero” The actor recalled how the ordinary evening turned life-threatening.
UK Prime Minister Keir Starmer mesmerised by DDLJ’s ‘Tujhe Dekha To Ye Jana Sanam’ at YRF on film’s 30th anniversary
In a notable cultural exchange moment, British Prime Minister Keir Starmer visited Yash Raj Films (YRF) Studios in Mumbai, hosted by India’s leading film studio. During his visit, the iconic love song Tujhe Dekha To Ye Jana Sanam from Dilwale Dulhania Le Jayenge (DDLJ) was played, celebrating the timeless film’s 30th anniversary.
Saif Ali Khan and Akshay Kumar recalls helicopter chaos on Yeh Dillagi set on Two Much with Kajol and Twinkle
Actors Akshay Kumar and Saif Ali Khan recently reunited on the latest episode of Two Much with Kajol & Twinkle, streaming on Prime Video, bringing a wave of nostalgia with them. Known for their successful collaborations in the 1990s—including Main Khiladi Tu Anari and Yeh Dillagi—the duo effortlessly slipped back into their old camaraderie. Their easy banter, playful jabs, and candid stories made the episode a treat for fans of classic Bollywood.
Priyanka Chopra Jonas prepares for Karva Chauth with daughter Malti, shares mehendi moments
Actor Priyanka Chopra Jonas is getting ready to celebrate Karva Chauth 2025, and this year, she has a special companion—her daughter, Malti Marie Chopra Jonas. The actor took to Instagram to share a heartwarming moment, offering fans a glimpse into their festive preparations.
Sajid Khan set to launch Govinda’s son Yashvardhan Ahuja with his directorial comeback after 7 years
After a hiatus of seven years, Bollywood director Sajid Khan is reportedly preparing to return to the director’s chair to launch Govinda’s son, Yashvardhan Ahuja, in his Bollywood debut. The project, believed to be a romantic comedy, is currently in talks with Zee Studios.
When Delhi’s cold met Tere Ishk Mein’s fire: Aanand L Rai’s BTS post ft Dhanush
Aanand L Rai’s latest Instagram story has once again sent fans of Tere Ishk Mein into a frenzy. The filmmaker dropped a candid moment from the film’s Delhi schedule: Dhanush, layered up and braving the capital’s biting cold, caught between takes. Captioned, “Dilli ki sardi mein, hum #tereishkmein !!! @dhanushkraja,” the post is a slice of the world this team has been building.
Saif Ali Khan misses the madness of 90s’ film sets; says, “Back then, there was this mad energy”
On the latest episode of Two Much with Kajol & Twinkle on Prime Video, Saif Ali Khan looked back fondly and with a dash of humour at the film sets of the 1990s. Saif Ali Khan misses the madness of 90s’ film sets; says, “Back then, there was this mad energy” Saif admitted that he sometimes misses the unpolished energy of those earlier days in the industry. “I miss the 90s’ movie sets,” he said with a smile. “Where’s the colourful language?
Mithila Palkar shines in Himalaya’s new ‘unspot your natural glow’ campaign
Himalaya Wellness expands its beauty portfolio with a new campaign for the Himalaya Turmeric Range ahead of International Turmeric Day on October 8. Featuring actor and youth icon Mithila Palkar, the campaign highlights the brand’s Turmeric Range a line that combines traditional natural ingredients with modern science to promote healthy, glowing skin for today’s Indian woman.
From Suhana Khan to Akansha Ranjan Kapoor: Drape sarees to slay this Karwa Chauth
Sarees are timeless, and this Karwa Chauth, it’s all about glamour, elegance, and statement drapes. From traditional to contemporary, these Bollywood-inspired looks will have you turning heads. From Suhana Khan to Akansha Ranjan Kapoor: Drape sarees to slay this Karwa Chauth Here are 5 actresses who have slayed the saree look this Karwa Chauth: Akansha Ranjan Kapoor – Shimmer Champagne Gold Glam Akansha stunned in a champagne-gold drape saree paired with a sleeveless blouse.
Rishab Shetty lauded by Union Environment Minister Bhupender Yadav for environmental themes in Kantara: Chapter 1: “Deeply touched”
Kantara: Chapter 1 continues its impressive run at the global box office, earning over Rs. 427 crores in just six days. With strong momentum, the film is now eyeing the Rs. 500 crores mark and aiming for the Rs. 1000 crores milestone in the coming weeks.
Janhvi Kapoor nails effortless Parisian glam in Miu Miu – here’s all you need to know about her makeup! : Bollywood News - Bollywood Hungama
Janhvi Kapoor has officially joined the global fashion elite! The Bollywood actor made a stunning debut at the Miu Miu show during Paris Fashion Week, leaving critics and fans alike captivated by her understated yet striking ensemble. Known for her bold yet elegant fashion choices, Janhvi’s latest look was a refreshing take on preppy sophistication — perfectly in sync with the brand’s signature aesthetic.
Sameer Seth traces Dolby’s incredible growth story in India; says, “2012 changed cinema forever”
Fifteen years ago, Dolby was a name Indian audiences recognized only from Hollywood film credits. Today, it’s a badge on Indian televisions, cars, phones, and theatres. Sameer Seth, who has witnessed this transformation up close, charts Dolby’s evolution from a sound innovator to a lifestyle presence across India. “When we launched our Indian subsidiary in 2010, the ecosystem was undergoing a massive upgrade,” Seth recalled.
Harman Baweja on Mahavatar Narsimha’s historic success; says, “Animation is no longer the future – it’s the present” : Bollywood News - Bollywood Hungama
Actor-producer Harman Baweja is beaming with pride over the phenomenal success of Mahavatar Narsimha, India’s latest animated blockbuster that has surprised trade analysts and audiences alike. The film’s performance at the box office has reignited conversations about the future of animation as a mainstream cinematic medium in India — and Harman, one of the voices championing that change, couldn’t be happier.
Bigg Boss 19: Malti Chahar and Mridul Tiwari’s argument heats up: “I’ll scare you off in a minute!”
Bigg Boss 19 continues to keep audiences hooked with daily drama, unexpected twists, and rising tensions. With the season already in full swing, the recent wildcard entry of Malti Chahar has added a new dynamic to the house. Bigg Boss 19: Malti Chahar and Mridul Tiwari’s argument heats up: “I’ll scare you off in a minute!” Known for her candid personality and unfiltered remarks, Malti has already made headlines for her confrontations—most notably with Tanya Mittal.
Throwback: Amitabh Bachchan on Dostana as the film clocks 45 years, “All of us associated with the film-Yash Johar, Shatrughan Sinha, Zeenat Aman, Raj Khosla, Salim-Javed-were friends” 45 : Bollywood News - Bollywood Hungama
The year 1980. The year of Yash Johar’s mega-money-spinner Dostana, which clocked 45 years yesterday. Throwback: Amitabh Bachchan on Dostana as the film clocks 45 years, “All of us associated with the film-Yash Johar, Shatrughan Sinha, Zeenat Aman, Raj Khosla, Salim-Javed-were friends” “And a very special film,” recalled Amitabh Bachchan in a throwback interview. “Dostana was Karan Johar’s father Yash Johar’s first film as producer. It’s so apt that I worked with the father and then the son.
Ismail Darbar reveals he is old-school when it comes to Gauahar Khan and her career; says Zaid ‘has the right to tell her not to work’
Music composer Ismail Darbar has spoken candidly about his daughter-in-law, actor and former Bigg Boss winner Gauahar Khan, offering rare insight into their family dynamics. Gauahar is married to Darbar’s son Zaid Darbar, and the couple welcomed their second child earlier this year.
EXCLUSIVE: Akshay Oberoi calls his Toxic co-star Yash “a ONE-MAN industry”: “He changed my perspective about my career…his self-belief is on another level!” : Bollywood News - Bollywood Hungama
Akshay Oberoi is on a roll with big-ticket projects from time to time. Last year, he appeared in a crucial role in the Hrithik Roshan-Deepika Padukone starrer Fighter (2024). This year, he played a significant role in Sunny Sanskari Ki Tulsi Kumari, backed by Karan Johar’s Dharma Productions. In 2026, he’ll be seen in Toxic, starring Yash of KGF fame. In an exclusive interview with Bollywood Hungama, Akshay opened up about this much-awaited flick.
Bobby Deol talks streaming success, Aashram, and Aryan Khan’s directorial debut: “It was a bold twist”
In an exclusive conversation with SCREEN, Bobby Deol looked back on his three-decade-long journey in the film industry, his transition to streaming platforms, and how The Ba***ds of Bollywood became a career milestone. The upcoming series, directed by Aryan Khan, marks not only a creative turning point but also a fitting tribute to Deol’s filmography.
FICCI Frames 2025: YRF CEO Akshaye Widhani sets record straight on Saiyaara’s viral reels, dancing fans, saline bottle incident: “People thought it was PR stunt but it was ALL organic” 2025 : Bollywood News - Bollywood Hungama
Mohit Suri and producer Akshaye Widhani on day 2 of silver jubilee edition of FICCI Frames 2025 spoke about their surprise blockbuster Saiyaara. The film became a sensation in cinemas and many viral videos flooded the internet showing viewers going to insane lengths. A narrative was built that it was a marketing tactic by Saiyaara’s team to enhance the hype. Akshaye Widhani spoke about this at the FICCI Frames session.
Monika Shergill reflects on Netflix India’s global creative journey as they mark a decade of storytelling at FICCI Frames 2025
As Netflix India celebrates ten years of shaping stories that resonate worldwide, Monika Shergill, Vice President of Content, Netflix India, took centre stage at FICCI Frames 2025 to reflect on a decade of innovation, cultural impact, and creative evolution. In conversation with RJ HrishiKay, Shergill delved into how Netflix has redefined storytelling and transformed the relationship between audiences, creators, and entertainment itself.
Sameer Seth reveals Dolby’s big cinema expansion across six cities; says, “Pune is just the beginning”
Dolby’s first cinema in India opened in Pune - but that’s only the prologue. As Sameer Seth revealed in his recent conversation, Dolby is gearing up for a rapid expansion, with five more cinemas to be unveiled across multiple cities soon. “We recently launched a Dolby Cinema screen in Pune,” Seth said.
Chitrangda Singh on age-appropriate casting in Bollywood: “Everyone is trying to maintain their looks”
Actor Chitrangda Singh, who has been cast opposite Salman Khan in the upcoming film Battle of Galwan, recently opened up about the ongoing conversation around ageing in the film industry. Her casting is being appreciated by fans for being age-appropriate, a shift from the common trend of older male actors starring alongside much younger female leads.
Two Much With Kajol And Twinkle: Saif Ali Khan BREAKS silence on not leaving hospital in wheelchair after knife attack: “I didn’t want to create worry but people alleged ‘the attack is fake’”; Sharmila Tagore sighed, “Why doesn’t he ever listen to me?” :
The third episode of Two Much With Kajol And Twinkle featured Saif Ali Khan and Twinkle Khanna’s husband, Akshay Kumar. Though it was a fun-filled episode, things got serious when Saif went into detail about the shocking knife attack at his house by an intruder in January 2025.
The Ba***ds of Bollywood: Delhi High Court issues notices to makers over Sameer Wankhede’s plea against Aryan Khan and his web -series
Former Narcotics Control Bureau (NCB) officer Sameer Wankhede has filed a defamation suit against Netflix and Red Chillies Entertainment over directorial debut of Aryan Khan, The Ba***ds of Bollywood. The show, which premiered on the streaming platform last month, has stirred controversy after viewers noticed a character resembling Wankhede — the officer who famously arrested Aryan in 2021 during a cruise drug bust.
Kirti Kulhari says she’s ‘Overwhelmed’ as Full Plate opens the Indian Film Festival of Sydney: “To witness it in a packed hall will be a moment of pride” : Bollywood News - Bollywood Hungama
Actor Kirti Kulhari is riding high on the global journey of her latest film Full Plate, which continues to make waves across international festivals. After a rousing world premiere at the Busan International Film Festival, the film is now set to open the Indian Film Festival of Sydney on October 9 — a milestone that has left the actor deeply moved and grateful.
Anushka Sharma and Virat Kohli join forces as global ambassadors for Pay10: a power couple collab turning heads
Bollywood and cricket’s ultimate power couple, Virat Kohli and Anushka Sharma, are taking their star power into the fintech world as the new Global Brand Ambassadors for Pay10. The duo, known for their influence that transcends industries, will headline Pay10’s high-impact brand campaigns, kicking off with the launch of its UPI-enabled payments app in India.
FICCI Frames 2025: Anil Kapoor reacts to Devendra Fadnavis’ comment “Aap Nayak aur hum Nalayak”; also says, “The timing couldn’t be BETTER for Nayak 2” 2025 : Bollywood News - Bollywood Hungama
Anil Kapoor had an interesting conversation on day 2 of the silver jubilee edition FICCI Frames 2025 at a five-star hotel in Mumbai on the choice of his films and a lot more. On the first day, Maharashtra Chief Minister Devendra Fadnavis, during a conversation with Akshay Kumar, revealed, “In Nayak, Anil Kapoor ji’s character becomes a Chief Minister for just one day and yet, he manages to finish lot of work. Wherever I go, people tell me, ‘Nayak jaisa kaam karo.
Photos: Abhay Verma, Lakshya, Raghav Juyal and others grace Mona Singh’s birthday bash
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Two Much With Kajol And Twinkle: Akshay Kumar reveals that a NAKED Saeed Jaffrey once accidentally got into Saif Ali Khan’s bathroom: “He opened the curtain and saw Saif NAKED inside!” : Bollywood News - Bollywood Hungama
The third episode of Two Much With Kajol And Twinkle featured Saif Ali Khan and Twinkle Khanna’s husband, Akshay Kumar. Both raised a lot of laughs and the funniest moment of the show was when Akshay narrated an incident from the sets of Yeh Dillagi (1994).
Bombay HC blocks Shilpa Shetty and Raj Kundra’s international travel amid Rs 60 crores fraud case
In a significant development in the ongoing Rs 60 crores fraud case involving Bollywood actress Shilpa Shetty and her husband, businessman Raj Kundra, the Bombay High Court has raised serious questions about their request to travel abroad. Bombay HC blocks Shilpa Shetty and Raj Kundra’s international travel amid Rs 60 crores fraud case The couple had approached the court seeking permission to travel to Colombo and other destinations for a business trip.
Evolving Sensory Experiences: Sameer Seth, Dolby Laboratories
"The cinematic experience, once confined to the grandeur of theatres, has gracefully embraced technological leaps, transforming the art of storytelling,” writes Sameer Seth, Director, Marketing – India, Dolby Laboratories in this exclusive authored article Print this article Font size -16+ In the dynamic realm of entertainment, where every moment becomes an opportunity to enrapture audiences, a symphony of innovation echoes across the landscape.
Co Marketing Campaigns Co Create Value Impact -Sameer Seth
Brands need to remember the strength in collaboration and use it to strike meaningful conversations. Joining forces with others can make a difference. 1645091181_hY3zwF_Screenshot_2022_02_17_151459.jpg As the world is moving onto digital, brands are focusing on a ‘digital first’ approach. With a changing business environment, companies are trying to replough their resources in new creative ways.
Co-Marketing Campaigns Co-Create Value & Impact
As the world continues to grapple with the pandemic, we are all witnessing a paradigm shift in our business strategies and execution. As the world is moving onto digital, brands are focusing on a “Digital First” approach – be it for awareness, lead generation, sales, or promotions. With a changed business environment, companies are trying to replough their resources in new creative ways.
The one where restaurants come back to life
While each brand will execute this differently, we must begin with a collective shift in mindset about technology, one that enables us to do what we do best, not replace what we do. (PTI Photo) Written by Sameer Seth Recently, we joyfully revisited a television show that captured our collective imaginations almost two decades ago. The reason why Friends hooked so many of us was because of the version of life it created – a version we all wanted. For me, the scenes in Central Perk always stood out.
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