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In July of 2021, The Post and Courier began work on a project in conjunction with Google News Initiative (GNI). The purpose of the collaboration was to explore the efficacy of paid newsletters as a viable growth strategy for the news organisation. Could the newspaper create alternative revenue streams and increase its digital audience effectively with this new type of subscription model? And what would that entail?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
