Freelance content marketing consultant & copywriter I Ex SaaS content marketer @PlayPlay @Mention @Hootsuite I #MakeupArtist💄 I Wannabe cool mom 👶🏻
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Articles by Sandra Chung
Five Ways To Celebrate St. Patrick’s Day
©FamVeld from Getty Images on canva.com Unpopular opinion, but I’ve never been a fan of the leprechaun shenanigans (or naughty elves, but I digress). Something about encouraging mischief just never sat well with me. I do, however, love holidays and St. Patrick’s Day is no exception! Lottery Scratch-Off Tickets: If I’m lucky, I even score the rainbow-colored ones that say, Lucky.
A Meaningful Easter Treat
While I love celebrating all holidays, Easter and Christmas are extra special to me. They both have all the makings of a great time…decorations, food, fun…but the reason for celebrating those holidays is near and dear to my heart. So in the midst of all the hullabaloo, I always try my best to incorporate meaningful moments for my kids so they learn to appreciate the holidays as much as I do. One of our favorite Easter traditions is making resurrection rolls.
A Charlie Brown Friendsgiving
One of our favorite Thanksgiving traditions is hosting a Charlie Brown Friendsgiving party. It’s not a huge affair, but it’s sweet and it’s simple, and one we look forward to each year! In case you’ve never seen A Charlie Brown Thanksgiving, here’s the basic storyline. Charlie Brown has plans with his family to go to his Grandma’s house for Thanksgiving dinner when Peppermint Patty suddenly invites herself over to Charlie Brown’s house for dinner, along with several other friends.
Celebrating the Olympics
We have a family tradition of throwing together a viewing party for the opening ceremony of the Olympics. It’s usually just our little family of 4, sitting in the living room with TV trays, eating food from the host country. It’s usually very low production value but so much fun to make it a whole experience! Depending on the time difference, sometimes we just watch a recording, rather than live, which has its advantages because, to be honest, some of it can get a bit boring to watch for kids.
Celebrating the Summer Games
We have a family tradition of throwing together a viewing party for the opening ceremony of the summer games. It’s usually just our little family of 4, sitting in the living room with TV trays, eating food from the host country. It’s usually very low production value but so much fun to make it a whole experience! Depending on the time difference, sometimes we just watch a recording, rather than live, which has its advantages because, to be honest, some of it can get a bit boring to watch for kids.
The Perfect Beginner’s Valentine's Craft
I love craft projects and am rarely not in the middle of one. Over the years, I have tried just about every type of craft there is. So believe me when I say that hand embroidery is one of the easiest beginner crafts! When dabbling in the crafting world, people tend to gravitate towards crafts involving paper (who hasn’t tried their hand at scrapbooking?!). However, I think paper crafts are the least forgiving of all and I definitely would not start with that.
The Switch Witch
©Monstera from Pexels In case you haven’t heard of the Switch Witch, let me give you a little background. On Halloween, you go trick-or-treating, then you leave your candy out for the Switch Witch. She will take your candy but switch it out for a gift.
Splatter Studios In and Around Atlanta
Each year, on the last day of our summer vacation, my two daughters and I celebrate “girl day.”It’s a day we’ve dedicated to spend together, just the three of us, doing something we all enjoy.Although I’m lucky that they have similar interests, it’s sometimes hard to find an activity they will both enjoy with their whole hearts because they are four years apart in age. Depending on the phase of life, four years can feel like forty years (hello, 1 and 5-year-olds and 9 and 13-year-olds!).
Hosting a Glow Foam Party:: Everything You Need to Know
My daughter, Emmie, has a November birthday. She requested a glow dance party to celebrate so I started googling local DJs and stumbled across Foam Palooza. We took one look at their black light glowing foam party and suddenly, a regular glow dance party felt boring in comparison. Since it’s generally pretty cold in November, we went back and forth about how we could make this party happen.
Best Kept $2 Laundry Secret
Best Kept $2 Laundry Secret I have always held firm to the belief that kids should get to be kids, and that includes getting dirty, even if they’re in the most beautiful clothes in their closets. While I put bibs on them if they were sitting at a table, I was never above passing them that red popsicle at the playground where no bibs could be found. I also loooooved dressing my kids up every. single. day.
5 Ways to Celebrate Teacher Appreciation Week
Teacher Appreciation Week is the first full week of May. I love sending my girls’ teachers little treats all year long, but I never pass up a chance to shower them with a little extra love during this official week of appreciation! Over the years, I have celebrated this week in a variety of different ways. One year, I helped organize take-home meals for every teacher in the school for the whole week (that was quite a feat!). I have co-hosted countless luncheons and treat bars/buffets at school.
Five Ways To Celebrate St. Patrick's Day
Unpopular opinion, but I’ve never been a fan of the leprechaun shenanigans (or naughty elves, but I digress). Something about encouraging mischief just never sat well with me. I do, however, love holidays and St. Patrick’s Day is no exception! Lottery Scratch-Off Tickets: If I’m lucky, I even score the rainbow-colored ones that say, Lucky. Lucky Charms: I’ve made a myriad of recipes that involve the cereal over the years, but I always come back to the simple box (or individual cup) and bars.
A Shift in Parenting
A Shift in Parenting My daughter is 15 years old and a freshman in high school. I recently attended a “parenting through high school” seminar that really changed my parenting lens. One of the biggest takeaways for me was, “kids should be 100% independent by senior year.” However, independence does not equate to having any rules or guidance.
Leveled Up Store-Bought Goodies
Leveled Up Store-Bought Goodies We are coming into the “bring something” season…holiday parties, family dinners, potlucks, and more! In an ideal world, you’d spend hours making the perfect homemade something to take to every party you might be invited to this season. But in my world, I barely have time for a quick shower, let alone time to make something homemade to take with me. My solution?
A Charlie Brown Friendsgiving
I know I’m in the minority here, but I am a Halloween then Thanksgiving THEN Christmas gal, through and through! I take down the scary but leave up the fall décor and enjoy the better part of November fully in Thanksgiving mode. One of our favorite Thanksgiving traditions is hosting a Charlie Brown Friendsgiving party. It’s not a huge affair, but it’s sweet and it’s simple, and one we look forward to each year! In case you’ve never seen A Charlie Brown Thanksgiving, here’s the basic storyline.
Easy Painted Fall Doormat
Life has been crazy busy around here between being a chauffeur and celebrating all the things.
Boo! :: Halloween Fun for the Whole Family
Y’all, it’s October, and I am here for the booze err, I mean BOOs! I love to celebrate all holidays, but Halloween is quite possibly my favorite because it’s not a holiday that has to be taken seriously…it’s all about whimsy and fun and anything goes! We change up how we decorate and how we celebrate each year but no matter what, we celebrate all. month.
Pickleball and the Pickle Platter
I have a new love. Her name is pickleball and it was love on first try! When we were at the beach this summer, I spied an 8:00 a.m. intro to pickleball class on the club’s calendar.
A Trip to Buc-ee's
Although Buc-ee’s has been around since 1982 (according to Wikipedia), I first heard of it last year at my annual favorite things Christmas party with a group of girlfriends. At the party, we each bring 3 of our favorite things, present them to the group, then have a white elephant-esque gift exchange to see who will take home the new goodies. Last year, one of my friends brought an assortment of things from Buc-ee’s. Another girlfriend quickly chimed in to exclaim she too loves Buc-ee’s.
10 Ways to Celebrate Shark Week
Shark Week debuted on the Discovery Channel in 1988 with a week’s worth of shark programming. Since then, it’s kind of taken on a life of its own, well beyond a few shark specials, to somewhat of a cult following. I didn’t give much thought to the week until my youngest was born. Emmie has been obsessed with sharks since she was 2 years old! Clad in her princess gown and tiara, you could always count on her to have a shark stuffed animal tucked under her arm.
Curated Research on Content Curation and Content Marketig
RSS Sort by: Publisher Date Title Content Marketing: Curated articles on content curation and its supported applications! We use our curation tools to power curated newsletters and conversational chatbots like the one you see on this page. Content Curation: The Biggest Benefits [Infographic] A valuable overview of the benefits and applications of content curation for marketing.
Sandra Chung, Author at The Mention Blog
Report The Data Driven Mindset How do innovative organizations adopt fail-fast, agile approaches? What technologies power these innovative, data-first organizations? Find out more in the Data-Driven Mindset ebook. Download now!
Our 18 Most Popular Blog Posts of 2018
The end of the year is finally upon us! For many of us, this is a time to reflect and look at our accomplishments over the year. For others, it’s a time to make goals and resolutions to make the best of the coming year. For the rest of us, it’s the best time to catch up on all of the Netflix series and blog posts we’ve been meaning to watch and read! We published a lot of content on our blog this year. While we know you’re all loyal readers, it’s impossible to have read every single one of them.
5 Ways to Make the Most of Your Time at #INBOUND18
After months of convincing your CEO, they’ve finally approved your team’s request to go to the epic #INBOUND18 conference this year (September 4th - 7th in Boston). Ecstatic, you exchange high fives with your teammates, book the flights and hotels, and start your countdown clock to the event. Instead of getting back to your regular work routine, you’ll want to take some time to plan for your week at Inbound before you go. Why? Trust, us, you’ll be glad you did.
Influencer Marketing for PR: A 5-Step Plan
We live in an age of digital information overload. With all of the social media updates, ads, and relentless content, it's harder than ever to get journalists and publications to pay attention to your PR campaign or product launch. It becomes a number game, because you may have to send out more than twenty-something pitches before one gets accepted. This is because traditional PR can be impersonal and not as efficient as we need it to be.
An updated logo and website for MoveOn members.
An updated logo and website for MoveOn members. By Sandra Chung. Tuesday, April 24 2018 MoveOn Logo | MoveOn website As MoveOn members turn toward the 2018 elections, we are launching a new website, have updated our digital tools, and are changing our logo! The goal is to have our look and feel work better on mobile and social, be more recognizable in the world, and better reflect the dynamic, active MoveOn community.
7 Tips for Creating More Engaging Newsletters
If marketers had a dime for every time we’ve heard that suggestion at a meeting. Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis – they’re personal, targeted and consistent.
5 Marketing Strategies We Learned from Super Bowl Ads
Over 112 million people tuned in the 52nd edition of the Super Bowl last weekend, making it tenth-most watched program in U.S. television history.(CNN) Move over, Seinfeld. Not only is it the most anticipated televised event in the US, it is one of the biggest marketing and advertising opportunity for brands.
Differential CT Attenuation of Metabolically Active and Inactive Adipose Tissues - Preliminary Findings
This study investigates differences in CT Hounsfield units (HUs) between metabolically active (brown fat) and inactive adipose tissues (white fat) due to variations in their densities. PET/CT data from 101 pediatric and adolescent patients were analyzed. Regions of metabolically active and inactive adipose tissues were identified and standard uptake values (SUVs) and HUs were measured.
How to Grow Your Audience Using Instagram Hashtags with Later
Welcome to the another edition of our Expert Series! In this interview series, our goal is to bring you the most up to date tips, tricks and best practices according to the brightest people in the industry. Today we’re excited to chat about Instagram hashtags with Taylor Loren, Content Marketing Manager and all-around social media guru.
Why You Should Treat Your Next Online Marketing Campaign Like Tinder
Believe it or not, launching an online marketing campaign is a lot like dating on Tinder. A friend recently enlisted me to help him create his Tinder profile. He had been on an online dating hiatus and this time, he didn’t want to just ‘wing it.’ He wanted to create a well-thought out profile that would return the best results. So I helped style him and took his photos. We carefully wrote and edited every word on his profile.
5 Reasons to Turn Every Bad Review Into an Opportunity
Have you ever been so disappointed by a company that you felt compelled to leave a negative review online? We’ve all been there. I remember one particularly bad restaurant experience where I had to confront the server several times about pieces of eggshells in my omelette – only to be brushed off each time. Even after complaining directly to the management, I didn’t get the attention or treatment that I felt I deserved.
Brand Monitoring: 5 Types of Keywords Every Company Needs to Track
From social media, to online advertising campaigns, to collaborations with influencers – you’ve been working hard to create buzz online around your brand and its products. How do you know if it’s working? Most marketers know by now that measuring brand awareness begins with monitoring what people are saying about your brand. This involves tracking the keywords used in the conversations relating to your brand.
4 Steps to Boost Your Company Reputation Through Executive Branding - Content Loop
When you’re curious about a company or brand, what’s the first thing you do? Thanks to the internet and social media, everything we want to know about a company is literally a click away. This is a huge shift from traditional marketing, where the brand has always been in control of what to communicate to its audience. Even though the ball may now be in the audience’s court, it’s still the responsibility of the company to provide what can be found about them online.
Instagram Influencer Marketing: 5 Reasons to Work With Micro-Influencers
When it comes to social media influencers, bigger isn’t always better. But since influencer marketing exploded on Instagram, brands and agencies have been racing to spend big dollars on high-profile social media users with massive followings. By the end of this year, brands are estimated to spend over $1 billion to work with influencers on Instagram alone.
4 Steps to Boost Your Company Reputation Through Executive Branding
When you’re curious about a company or brand, what’s the first thing you do? Thanks to the internet and social media, everything we want to know about a company is literally a click away. This is a huge shift from traditional marketing, where the brand has always been in control of what to communicate to its audience. Even though the ball may now be in the audience’s court, it’s still the responsibility of the company to provide what can be found about them online.
4 Reasons Why You Need a Video Marketing Strategy Right Now
If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three-quarters of all internet traffic and Cisco forecasted that that number will be 80% by 2019. Let there be video. We’ve come a long way, considering that only 9.1% of the population had access to the internet in 2002.
5 Steps to Improve Client Onboarding for Your Agency
You’ve just been assigned your very first client at your agency. You’re excited, nervous, and ready to roll your sleeves up. What now? Managing social on behalf of a brand can be nerve wracking, especially if you’re new in the game. Your client could be in a completely unfamiliar industry and you may not have yet grasped their brand’s tone, target audience – or even what they do. It can all seem very overwhelming at first – *insert nervous smile emoji* – but it doesn’t have to be.
4 Reasons Why You Need a Video Marketing Strategy Right Now - The Mention Blog
If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three quarters of all internet traffic and Cisco forecasted that that number will be 80% by 2019. Let there be video. We’ve come a long way, considering that only 9.1% of the population had access to the internet in 2002.
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