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Articles by Sanyam Sethi
Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?
Consumers increasingly use everyday purchases to express their values, but become far more cautious when financial returns are at stake. The bigger divide is not between Canada and the U.S., but between generations. Read our latest Endurance Economy commentary. 09.11.26 The Endurance Economy is a prolonged period in which households must continuously adapt to affordability pressure, uncertainty, and competing demands on their finances.
Canadians Support Gender Equality, but Younger Men Feel it Discriminates Against Men
While most Canadians value gender equality, men under 35 often feel overlooked, highlighting generational gaps in attitudes toward equality and leadership.
Nearly half of physicians report worse mental health than pre-pandemic, though some improvements
Ipsos Public Affairs’ survey for the Canadian Medical Association (CMA) reveals critical data that examines the state of physician health and system pressures across Canada. 02.27.26 February 27, 2026 - Ipsos in Canada, on behalf of the Canadian Medical Association (CMA), conducted extensive research to provide current, relevant data on the state of physician wellness in Canada.
Strong Majority of Canadians Continue to Support 2SLGBT+ Rights and Visibility
Most Canadians continue to agree that same-sex couples should be able to marry or have legal recognition, should have the same rights to adopt children as heterosexual couples, and that lesbian, gay, and bisexual people should be protected from discrimination. In all cases, support has directionally increased since 2024 and is far higher in Canada than the average of 26 countries covered in the poll.
Canadians Cut Back Charitable Giving As Budgets Tighten Amid Economic Uncertainty
Facing strong economic headwinds and uncertainty due to tariffs and fears of a recession, a majority of Canadians say that they are likely to reduce charitable donations this year due to economic pressures. This sentiment is stronger among Canadians aged 35-54 (55%) who are facing the costs of raising families along with aging parents, as well as Albertans (60%).
Though Most Canadians Feel Achieving Gender Equality Is Important to Them, Gender and Age Gaps in Opinion Persist
The majority of Canadians consider achieving gender equality a personal priority. However, nearly half recognize tension between men and women today. Although over four in ten self-identify as a feminist, a similar proportion say that efforts to promote women’s equality have resulted in discriminating against men.
Reducing Number of Newcomers to Canada Misses the Real Issue of Current Immigrants Looking to Leave
Toronto, Ontario, Oct. 30, 2024 – Immigrants with the greatest potential to fuel Canada’s economy are the most at risk of leaving within the next two years, according to new findings from The Newcomer Perspective, a large-scale study conducted jointly by Ipsos and the Institute for Canadian Citizenship (ICC).
Insights to Help You Unlock the Power of New Canadians
Play a pivotal role for newcomers to Canada. Through this research we see thousands of stories of perseverance, optimism, and social connection. We also see challenges that impact many layers of life in Canada. Your brand can help shape newcomers' expectations and foster lasting relationships by understanding their unique context and acting with empathy. Newcomers are the fastest growing segment of the Canadian market.
The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management
Toronto, Ontario, July 30, 2024 — The artificial intelligence (AI) revolution might have just arrived, with a new Ipsos poll conducted on behalf of BMO finding that as many as one in three (33%) Canadians are already using AI to manage their finances, including a majority (55%) of Gen Z.
Canadians Support Protection of The LGBT+ Community, But Declining Support May Indicate a Step Back in Progress
Most Canadians agree that that same-sex couples should be able to marry or have legal recognition, should have the same rights to adopt children as heterosexual couples, and that lesbian, gay, and bisexual people should be protected from discrimination. Support for all of these is higher in Canada than the average of 26 countries globally.
New IPSOS-ICC Study Reveals Newcomers Feel Welcomed and Treated Fairly yet Challenged by Housing and Finances
Toronto, Ontario, February 6, 2024 – Early findings from The Newcomer Perspective, a study conducted jointly by Ipsos and the Institute for Canadian Citizenship (ICC), show that newcomers have mixed feelings as they acclimatize to life in Canada. Preliminary results from the research, which will gather the views of 20,000 newcomers to Canada in 2024, demonstrate how critical it is for governments, businesses and all Canadians to understand all phases of the newcomer journey to Canada.
Ipsos and the Institute for Canadian Citizenship Partner on a Groundbreaking New Study of Newcomer Experiences in Canada - the Largest of its Kind
Toronto, Ontario, Jan 16, 2024 – Ipsos, one of the world's leading market research companies, is pleased to announce its partnership with the Institute for Canadian Citizenship (ICC), Canada’s leading newcomer-serving charity, to produce Canada’s largest and most comprehensive insights program to understand the Canadian newcomer experience.
Three in Four Canadians are Proud of Canada’s Qualification in the Women’s FIFA World Cup
Toronto, ON, July 19, 2023 – On July 20th, Canada will gear up to take part in the nineth edition of the Women’s FIFA World Cup held in Australia and New Zealand. According to a new Ipsos poll conducted on behalf of Global News, many are taking pride in this year’s tournament, with 75% of Canadians saying Team Canada’s qualification in women’s World Cup soccer makes them proud to be Canadian (24% strongly; 51% somewhat). This is 6 points higher than for the men’s World Cup in 2022. Women (78% vs.
Women We Admire: Embracing Equity for Better Outcomes
Diversity, Equity and Inclusion (DEI) is not a nice-to-have. It’s a business and societal imperative that successful organizations are prioritizing. Ipsos’ Sanyam Sethi joins Women We Admire for a member-only event, bringing hard-hitting data to light about the important distinction between Equity and Equality and why there is still so much to do to reach global gender parity.
Nearly 60% of those surveyed in the Global South have experienced some form of online harm - almost 25% of them felt they were targeted because of their gender identity | Ipsos
Ipsos in Canada, on behalf of the Centre for International Governance Innovation (CIGI), conducted a quantitative research survey to understand people’s experiences online and the incidence of online harm and gender-based violence with a specific focus on countries in the Global South. The survey was designed to understand the perceptions of the harmfulness of specific online behaviours, their incidence, the impact on people’s lives as well as the actions they take following an incidence of harm.
More than 8 in 10 Canadian women strongly advocate for availability and access to the two abortion options in Canada and autonomy of choice
Yet gaps in current understanding of availability, coverage and what the methods entail, highlight a need for further awareness and education Toronto, ON, May 24, 2023 — Women’s reproductive rights, sexual health and abortion have been leading topics of discussion worldwide following the overturn of Roe v Wade in America.
Perceptions about the Safety of Canada’s Roads have Deteriorated within the Last Two Years
The Proportion of Canadians who Think that Road Safety is a Serious Issue in Canada has increased from 59% in 2021 to 65% in 2023 Toronto, ON, March 29, 2023 – According to a recent Ipsos study on behalf of Parachute, the perception that Canada’s roads are unsafe has become more prevalent compared to 2021. Road Safety Canadians are more concerned with the safety of our roads compared to two years ago. Two-thirds (65%) agree that road safety is a serious issue, compared to 59% in 2021.
Strong Majority of Canadians Feel Canada Should Prioritize Promoting and Protecting Sexual and Reproductive Health and Rights
Toronto, ON, March 20th, 2023 – Canada is considered by many to be an international leader in several humanitarian pursuits.
Growing Proportion (22%, +3) of Canadians are “Completely Out of Money,” Saying there is No Way They Can Pay More for Household Necessities
Toronto, ON, January 25, 2023 – Nearly one quarter (22%) of Canadians say they are completely out of money, saying there is no way they can pay more for household necessities, up 3 points since October, according to a new Ipsos poll conducted on behalf of Global News. Those in Ontario (25%) and Quebec (25%) are most likely to say they are completely tapped out, as are those with a household income of less than $40,000 per year (35%). Concerningly, women are nearly twice as likely as men (28% vs.
Ipsos on Consumer Confidence for Small Business Owners: December 2022
Ipsos’ Consumer Confidence metrics for Small Business Owners show Overall Confidence has declined 2 percentage points from last month. Ipsos tracks consumer confidence of small business owners each month, exploring: Personal Confidence: How small business owners feel about their personal finances – both today and for the future.
Ipsos on Consumer Confidence: December 2022
Ipsos’ Consumer Confidence metrics show Overall Confidence has improved, and while still in negative territory at –4% versus its norm, it’s up 6 percentage points from last month. Consumer confidence in Canada improved slightly this month, with an uptick in optimism for both personal finances and the country’s broader economic outlook, now and in the future.
Ahead of COP27, Canadian public support for policies encouraging sustainable technology adoptions trails behind most other countries surveyed
Government departments and ministers/elected officials are called upon as the most responsible for educating the public on matters of climate change Toronto, ON, November 6, 2022 – Ahead of COP27, Canada is gearing up to showcase its ambitious plans to cut carbon emissions in its efforts to demonstrate strong local action and global leadership on climate change. A new global Ipsos poll paints a complex picture of Canadian citizen support on the subject.
A majority of both consumers and REALTORS® disagree that the process of home-renting is free from discrimination: 43% of REALTORS® say they’ve seen a rental deal fall through as a result of discrimination
Ipsos in Canada, on behalf of OREA’s Presidential Advisory Group (PAG) on Diversity, Equity, and Inclusion, conducted qualitative and quantitative research to build an understanding of the journey and experiences of historically vulnerable populations as they navigate through the real estate and housing sectors in Ontario. Nearly 1500 consumers (recent or intending buyers/sellers/renters), including a large sample of BIPOC and LGBTQ2S+ consumers, and nearly 2000 REALTORS® were surveyed.
In Wake of Roe v Wade, Canadians Becoming Firmer in Their Conviction for a Women’s Right to Choose
Majority (56%, Up 13 Points since 2010) Support Access to Abortion Whenever a Woman Decides She Wants One; Only One in Four (25%) Want Issue Re-Opened in Canada Toronto, ON, July 29, 2022 – With the issue of abortion front and centre in America following the US Supreme Court’s decision to strike down Roe v Wade, a new Ipsos poll in Canada shows that Canadians are becoming even firmer in their belief that women have the right to access abortion services at their own choosing.
Untapped Potential: Entrepreneurialism in Inflationary Times
Our Ipsos entrepreneurialism study shows that there is significant untapped potential for entrepreneurial activity moving further into 2022 and beyond. Toronto, July 22, 2022 — Entrepreneurialism is the spawning ground for small businesses which we know help drive the health of most economies. Small businesses took the brunt of pandemic shutdowns and are now only recovering. So, what does the spawning ground look like now?
Perception Vs. Reality? Canadians Believe They’re Leading the Way on Refugee Support, But They’re Actually at the Back of the Pack
Toronto, ON July 6, 2022 — Canada has a reputation as a country welcoming to newcomers and refugees. But how much of this reputation is based in reality? A new global Ipsos study, carried out to mark World Refugee Day 2022, paints a complex picture of how the world perceives Canada’s role in supporting refugees, and how Canadians view their own efforts.
‘Bike culture’ enjoys limited receptivity among Canadians
May 24, 2022 —A new Ipsos survey ahead of the World Bicycle Day to be celebrated on 3rd June 2022, finds that most adults across 28 countries consider cycling plays an important role in the reduction of carbon emissions (on average, 86% do so) and in the reduction of traffic (80%).
Amid Record Inflation, Eight in Ten (83%) Canadians Expect Large Increases in the Cost of Food
Two-Thirds (63%) Say Increased Food Costs will Negatively Impact Quality of Life; Households to Spend Less on Socializing, Delay Large Purchases to Cope Toronto, ON, May 10, 2022 — With Canada’s inflation rate soaring to levels not seen in over 30 years, a significant proportion of Canadians will have trouble making ends meet in the months to come.
Canadians Are Concerned About Climate Change, Yet Demonstrate Low Awareness and Low Hope For Action
Toronto, ON, April 22, 2022 – In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of the people across a global average. Looking at Canada specifically, in contrast, climate change is a regular concern for fewer Canadians than citizens of most other countries (34% worry a great deal/a fair amount vs. 48% global country average).
Small Business Owners in Canada Continue to Struggle
It goes without saying that small businesses in Canada are central to the country’s economic health and growth. They are not just the source of thousands of jobs each year and pumping home-grown income back into the economy, but they also play a vital role in fostering entrepreneurship, a sense of community and pride. Anyone making a post-pandemic trip to the office or their workplace has likely noticed closed stores and restaurants.
Only One-Third Of Canadians Believe Most People Can Be Trusted
Toronto, ON, March 24, 2022 – As citizens around the world were weathering the pandemic, the accompanying economic and mental health struggles have been postulated to have led to an inward-looking perspective. Ipsos’ tracking of sense of Social Cohesion (part of Ipsos Context Advantage Knowledge Suite) across 28 countries has shown that societies have been becoming less cohesive over the past couple of years. Specifically in Canada, trends in social cohesion have been worrisome.
1 in 5 men in Canada believe feminism does more harm than good and more than one-third believe that traditional masculinity is under threat
Toronto, 4 March 2022 — The majority of Canadians agree that gender inequality exists; however, a small minority believe it does not (13%). This is more common amongst men, who are also more likely to question whether feminism does more harm than good, to think that traditional masculinity is under threat, and to say men have lost out due to feminism.
Canada’s Reputation Shines Internationally and at Home
Toronto, ON, December 3, 2021 – Over the course of the 2021 Federal Election, Canadians heard from various party leaders about the potential leadership Canada could show on the world stage if they elected the right leader. While the occupants of Rideau Cottage have not changed in the wake of the election, Ipsos data shows that Canada is considered the country that will have the most positive influence on world affairs in the next decade.
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