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Articles by Sara Fefferman
How Slack's Marketing Team Revamped Its Paid Search Strategy – And You Can Too
Paid search campaigns are a digital advertising strategy where companies pay to appear in search engine results to drive targeted traffic to their website. Search growth is a numbers game: you need continuous keyword identification and testing to improve performance.
Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing
In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Think about the last decision you made about a product or service. Did you look for recommendations before purchasing?
Craving Efficiency? These New Marketing Cloud Features Can Help
Technology is great, but businesses can struggle if they have too much of it. It’s called vendor sprawl. The result is too many apps and too many silos. The solution – or maybe the dream? – is to consolidate your apps and get the most from automation. This can help your team save money and be more efficient. The good news is we’re getting there, with new updates in the Marketing Cloud features spring release.
Don’t Miss These Key Dates: Winter '23 Sandbox Preview
The Winter ’23 sandbox preview window is around the corner. Note the dates now so your org is prepared for the upgrade. Your production instance will be upgraded to the Winter ’23 release according to the rolling 12-month release calendar on status.salesforce.com. To check your upgrade date, enter your instance name or domain and click the maintenance tab.
Why First-Party Customer Data Is Better Than Using Cookies (Really)
Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad-tracking code that record our activity) in action. But the cookie was originally meant to facilitate shopping and browsing. It was not meant to replace first-party customer data or be the basis of an increasingly arcane and intrusive online advertising industry.
10 Community Appreciation Tips That Build Loyalty for Brands
These 10 tips will help you bolster community appreciation between your brand, customers, prospects, and supporters. [Maskot / Getty Images] Jan 04, 2022 3 min read In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Community appreciation rests on simple tenets like respect and empathy, and a positive, long-lasting, and mutually-beneficial relationship should be celebrated whenever possible.
3 Ways Stanley Black & Decker Breaks Down Team Silos With Low Code
It’s business 101: silos are bad. So how do you integrate teams and technology to deliver more value? This is the central question that leaders at Stanley Black & Decker tackled over a year ago when they launched a strategic initiative to create more unified experiences for employees. Our Simply Put how-to series explores how they succeed by using our low-code Platform to cocreate automations and tear down silos between teams.
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