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Bottled water in India Drinking water safety concerns and privatisation has led to the rapid rise of the bottled water industry with the global bottled water production in 2023 being US$ 270 billion and 350 billion litres. Countries in the global south cater to more than 60 percent of this market. Around 12 percent of urban households consume bottled water in India - an increase by about 2.7 percent in the last ten years.
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