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Articles by Satarupa Chakraborty
Why is the state sending bulldozers and police to an Indian university?
I joined the University of Hyderabad (HCU) for a masters in 2010. One of India’s leading public universities of academic excellence. With its lakes, rocks, and forests, the campus welcomed students into an adventure of ideas set in the vastness of nature. In a matter of weeks, I made new friends in a new city, who, like me, had come from across the country and abroad, from different cultures, linguistic groups, and ethnicities. But the campus didn’t resemble the city.
Students Won't Be Quiet
A democracy dies when critical voices are absent. We, in India, are in danger of a silent democracy. Either we let the rulers suffocate our voices or we get the courage to stand up, raise questions, and fight back. Students Won’t Be Quiet is a book that documents the stories of how students across the country have fought to define our idea of India. Students Won’t Be Quiet records some historic student movements, which began with issues at the local level but became national issues.
Covid-19 laid bare the struggles of Indian domestic workers
In India, the labor of millions of women domestic workers is not recognized, depriving them of labor rights, formal terms of employment, and respect. Official government records estimate a conservative figure of 3.9 million domestic workers in the country (2.6 million of whom are women).
COVID-19 laid bare the struggles and exploitation that domestic workers face
In India, the labor of millions of women domestic workers is not recognized, depriving them of labor rights, formal terms of employment, and respect. Official government records estimate a conservative figure of 3.9 million domestic workers in the country (2.6 million of whom are women).
NewsClick: Marathon ED Raid, Malicious Leaks and Sarkari Smear Campaign on Independent Media
The Enforcement Directorate (ED)’s raid on NewsClick.in began on the morning of February 9 and four days later is still continuing – with its editor-in-chief Prabir Prakayastha and his partner Githa Hariharan, aged 73 and 67 years old respectively, still confined to their home and held virtually incommunicado for over 96 hours Prabir Purakayastha, is a renowned scientist, well-known for his integrity and courage.
CJI's Remarks on Women Farmers Are an Assault on Human Agency and Constitutional Rights
Chastising the Centre for its handling of the farmers’ protest, the Supreme Court on January 11 observed that it will not pass an order that “citizens should not protest”. This was encouraging. But subsequent remarks made by the Chief Justice of India (CJI) S.A. Bobde, have given cause for concern.
The Wretchedness of the Indian Ruling Class
On March 11, 2020, the World Health Organization (WHO) declared a global pandemic related to the novel coronavirus. Nearly two weeks later, on March 24, Prime Minister Narendra Modi suddenly announced a three-week lockdown. This followed a fourteen-hour “voluntary curfew,” a strange notion that bewildered a population that had been told nothing about the science of the virus, or about the measures the government would take to protect people.
The Scale of Store Rollout: How are retailers managing?
Even as India is slated to become a major e-commerce market, the country is, ironically, a testimony to the fact that brick-and-mortar is here to stay. Amounting to be only 7 percent of the overall market size right now, organised retail is expected to become over 10 percent by 2020, growing at a CAGR of 2-25 percent annually (Source: Anarock Retail Report).
Scotch & Soda pop-up brings the African inspiration
Dutch premium fashion brand Scotch & Soda, retailing in India with Reliance Brands Limited (RBL), has recently launched a mobile pop-up installation concept, which is travelling across all the store locations across the country. The travelling installation, after being showcased in Chennai right now followed by Delhi and Mumbai and Kolkata will be the next city where it will be showcased. The brand is currently present through 7 stores across the country.
Shoppers Stop redrafts its visual story
Visual Merchandising (VM) is a store’s visiting card. Even before a customer walks in, talks to a salesperson or browses leisurely through a store, it is the VM element that helps him/ her decide s/he will enter the store at all. Good visual merchandising must have a ‘wow’ element, something that makes customers happy, lures them in-store and then helps converts their visit into a sale. One brand which has reaped the benefits of great VM is Shoppers Stop.
Frontier Raas chooses spindles to spin the VM story
North India’s noted ethnic fashion retailer Frontier Raas, to promote the sustainability and the offerings from the handloom weavers, has recently executed a window that features thread spindles as chandeliers. Executed at their South Extension outlet, the scheme will now be taken to all their stores including one in London.
Raymond: Bitten by the travel bug
Raymond has recently broken away from its product-specific window to create a window scheme specific to customer lifestyle and the window is inspired by the season’s travel interest. 850 stores out of 1,000 stores showcase the window. The window features a large digital board emulating the flight schedule status board seen at airports. The sign board has a mechanism for the lights to fluctuate, while most other elements are print-based.
Raymond’s TRS to roll out Magic Mirror concept at all stores
The Raymond Store (TRS), a Raymond brand retailing fabric and ready-to-wear categories, will soon uplift the store experience at all stores by including Magic Mirror concept. The concept has already been rolled out at at 4-5 TRS stores on a trial basis. The concept will be launched at more than 100 stores this year. TRS started with Raymond’s idea to penetrate through smaller towns of India through mainly franchise model.
HomeCentre to don a new store design concept by 2020
Furniture, decor and homeware retailing arm from Lifestyle International, HomeCentre will launch a new store design concept in India in terms of redesigned fixture systems, in-store tech integration and overall look-and-feel of design and VM possibilities. The brand is already going through a store design makeover at locations in the origin place, Middle East.
Shoppers Stop VM spreads the monsoon cheer
Riding onto the childhood memories of monsoon, India’s largest departmental store chain Shoppers Stop has recently created a monsoon visual merchandising window scheme with unique renditions of clouds and rainfall. The window, launched at selected Shoppers Stop outlet, features sunboard cloud cutouts in various bright colours with nylon threads suspending from them denoting the rainfalls.
Lifestyle launches multiple windows that present summer inspirations like poolside, tropical prints or even rain
Large format retailing venture from the Landmark Group, Lifestyle has recently launched a number of window concepts revolving around a central theme – summer and poolside. Linen, being an wardrobe essential in the summer, Lifestyle partners with linen brand Celio for these summer windows. One of the window schemes features poolside essentials while another presents plethora of colours in tropical prints.
Parrots grace CaratLane’s display window
Click-to-brick jewellery retailer CaratLane has recently executed window revolving around the beauty of one of India’s household birds, Parrot to promote the jewellery line, Pero, which is also inspired by the beauty of the bird. The window, executed in three versions depending on market, store sizes and window availability, graced all 65 stores of CaratLane across the country.
Shoppers Stop connects stripe trend with sale window
Improvising on a regular Sale VM palette, India’s largest departmental store chain Shoppers Stop brings one of the most celebrated fashion trend this season, Stripes, in their sale VM scheme executed at all outlets. Alongside the monsoon window concept, which is launched at select stores at locations which observe the rainy season, the primary and secondary window bring parallel with each other with stripes being the central theme.
Allen Solly struts into a clean modern retail design concept
Spread across 3,500 sq.ft. in Hyderabad, Allen Solly’s new flagship, designed by Bengaluru-based retail design agency 4D, is the heritage British brand’s debut into a modern retail design concept. The design ID is also aimed at lessening non-merchandise elements and increasing merchandise density.
Da Milano paints a pantone VM story
Leather brand Da Milano has recently executed their Spring Summer VM scheme revolving around a pantone blue colour scheme. The window and consecutive in-store VM feature ladders, flowers and other props all painted in that blue shade to make the merchandise stand out in that single colour backdrop. The scheme has been launched at 15-20 key stores of Da Milano, which are larger in size and allow window space.
Creaticity brings kaleidoscope of colours
Pune’s one-stop home and living mall, Creaticity has recently brought a VM installation made out of colour drop fabric chandeliers to make for their entrance visual scheme. This larger than life chandelier structure is arguably the first of it’s kind with a height of 20 ft made with three massive metal rings of 15 ft, 11 ft and 7.5 ft respectively. 90 double bed-sheet length lycra fabric sheets have been used to depict the colours of the window.
LP Athleisure Window : Fluid and minimalistic
The menswear brand from Aditya Birla Fashion & Retail (ABFRL), Louis Philippe (LP) has recently executed a window scheme to promote their Athleisure collections at their special format stores – LP Sports and LP Jeans. Narrating more on the ideas, Kapil Yadav, Head – VM, LP, shared with Indiaretailing.com, “Athleisure clothing is designed for workouts and other athletic activities along with being suitable as workwear and for socializing.
Puma to launch its global digitally-enabled design ID’s second store in India
Sportswear major Puma will soon bring a store design ID with inclusion of a number of digital interfaces at their flagship store at Bangalore’s popular high-street destination Indiranagar. The global ID, with multiple customer-facing interactive screens, endless aisle interfaces and certain design changes in footwear walls, lounge areas etc, will be first launched at NYC’s Fifth Avenue in August, followed up by the renovation of the Bangalore store under this ID.
HomeCentre: Sale window opens on a extraterrestrial note
The furniture and home decor retailing arm from the Landmark Group, HomeCentre, has recently executed their special sale window at selected key stores featuring a narrative of an extraterrestrial world. The window story revolves around a fictional story of spaceship arriving on Earth to land aliens who go berserk over shopping at HomeCentre. The window features UFO-looking object made of glass, acrylic and fiber and wooden objects made to look like aliens.
LP opens windows to India’s luxury wedding saga
The menswear brand from Aditya Birla Fashion & Retail (ABFRL), Louis Philippe (LP) has recently executed an ornate window scheme across all their key stores to promote their wedding collection. Narrating more on the ideas, Kapil Yadav, Head – VM, LP, shared with Indiaretailing.com, “Our garment has ornate designs and rich fabric for luxury weddings which makes it very royal and niche comprising merchandises like bandhgala and other ceremonial collection.
Project Eve chooses an abstract theme for their SS window
Project Eve, the one-of-its-kind women-only apparel and accessories retailing arm from Reliance Retail, has recently launched a minimal window to denote the retailer’s relationship with women shoppers. The window features a background wall that creates optical illusion through some psychedelic prints along with circular mirror in acrylic.
Why We Should Stand With JNU Against UGC's Admission Policy
A year ago, we witnessed police on the JNU campus, students in custody, foot-soldiers outside the gates, trolls and sections of media delivering judgement which raised a clamour for the university to be shut down. The government became the nation and the administration aspired to govern through issued orders and by suspending students. If the campaign to shut down the university had perturbed sections of academia then, there is no reason why they should not be deeply perturbed now.
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