Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Satish NS
Catalysts of change: The rise of Indian MSMEs
In the dynamic realm of India’s entrepreneurial landscape, a staggering 6 crore MSMEs flourish in diverse forms, each painting a distinctive canvas of ingenuity and innovation. From humble street vendors to powerful manufacturing entities with turnovers of up to INR 250 crore, they account for over a third of our nation’s GDP. Micro enterprises, comprising an impressive 99.47% of the MSMEs, are distributed across urban and rural areas, providing employment to an over 12 crore individuals.
SMEs embracing digital transformation: A necessity, not an option
The MSME (Micro, Small, and Medium Enterprises) ecosystem is seeking a revitalized push, with a strong emphasis on innovation and digitalization. It is crucial to reassess their processes and embrace new tools and systems, moving away from traditional on-premises deployments and manual documentation. The reasons for coping with the industry dynamics are ample and clear. The MSME is a significant sector in the Indian economy as it contributes close to .
Power packed strategy for staying resilient in the consumer electronics business amidst market fluctuations
The consumer electronics industry is highly competitive, and businesses must remain resilient amidst market fluctuations to succeed, and this requires a combination of foresight, agility, and adaptability. The consumer electronics industry is constantly changing and evolving with new technologies and innovations emerging every day. In 2020, the industry saw a significant shift towards online sales due to the COVID-19 pandemic, with a 44% increase in online consumer electronics sales.
Yoga, reading & staying active outside the gym
Workout: My day starts at 6 am with exercise, including weight-driven exercises, HIIT (high intensity interval training) and cross fit, to stay energized. Reading: Staying mentally active is equivalent to staying physically fit. I read to improve my concentration and creative thinking. Evening walks: Be it with friends, family, or by myself, evening walks help in getting some much-needed fresh air. Yoga: Practicing yoga helps me maintain a healthy work-life balance.
Marketing for the ‘New Normal’: In-store conversations go online
As India grapples with a new way of life and the crisis of COVID-19 peaks, most industries are suffering leading to brands bearing the brunt of this pandemic. Lockdown restrictions have kept customers away from brick and mortar retail stores, logistical issues have severely affected the supply chain and businesses have come to a stand-still. And in between all of this, the current crisis is intensifying pressure on marketers who are expected to ride this wave of a public health crisis.
Brands rally for an ‘Atmanirbhar’ India
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat, and #Swadeshi are some of the most popular hashtags floating around on social media these days.
BACK TO BASICS WITH A “CUSTOMER-FIRST” MINDSET
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Nipun Marya, Director – Brand Strategy, Vivo India says in the post covid world, the three rules in the business of brands – customer focus, authenticity and purpose will be as relevant and powerful as never before The world has changed around us and how! A simple tracking of internet searches can tell us more about this.
MARKETING FOR THE ‘NEW NORMAL’: IN-STORE CONVERSATIONS GOING ONLINE
Guest Column, latest-stories MARKETING FOR THE ‘NEW NORMAL’: IN-STORE CONVERSATIONS GOING ONLINE As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while consumers for remain the same, the patterns of consumption will change and that’s where the marketers need to evolve.
Why brands must revamp their marketing strategies to stay competitive post Covid-19
This worldwide spread of Covid-19 has led to a paradigm shift in the consumer behavior – changing the way a consumer thinks, works, shops and communicate with people more than any other disruption in the recent past. By Satish NS The ongoing COVID-19 crisis has touched every aspect of our lives. This pandemic has confined billions of people in their homes – keeping customers away from brick and mortar retail stores.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Satish
Contact Satish, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack