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Articles by Sbu Sitole
#Cannes2024: Emotional connection key for brands to reach consumers Original
How do brands play meaningful roles in consumers' lives, from influencing societal problems or just changing the game in dull categories such as pharmaceuticals, food and beverages? This was the topic of some of the discussion at the recent Creative Circle Full Circle in Cape Town - the first time this event was held in the Mother City.
#Cannes2024: Report highlights progress and challenges in female representation Original
The Geena Davis Institute has published its latest Cannes report on representation, titled The Power of Portrayal. Inclusion The report shows that there have been positive steps towards inclusion. In the 2023 Film and Film Craft Lions, there was a slight decline in the inclusion of female characters, from 47.6% in 2021 to 43.7%. But the overall trend of inclusion of women has been positive since 2006 – as has the inclusion of characters from minority ethnic backgrounds.
Netstar marks 30th anniversary with bold brand refresh Original
To celebrate three decades in the telematics and vehicle tracking industry, Netstar has revealed a brand refresh to mark the anniversary. Netstarr is celebrating 30 years with a brand refresh. Source: Supplied. Minimalist Netstar believes that its new brand identity blends fresh, modern aesthetics with minimalist design, encapsulating the company’s AI enabled vision for the future. "Central to the rebranding is Netstar’s new tagline, ‘Simpler, safer and smarter’.
Pin Pop launches new flavour with #PopaWithPinPop campaign starring Robot Boii Original
Pin Pop, the stoksweet brand, has announced the launch of its new flavour “Blue” alongside its new #PopaWithPinPop campaign. Robot Boii is the face of the new campaign. Source: Supplied. This campaign, led by musician - Robot Boii, aims to inspire the next generation of influencers to showcase their dance talents for a chance to win an exciting year-long influencer deal with Pin Pop.
#Cannes2024: Creative Circle at Cannes - Roanna Williams on bringing back the funny Original
Humour has long been heralded as a potent tool in advertising, capable of forging deep connections with audiences and embedding brands in the collective consciousness. Yet, in recent years, the landscape of funny ads seems to have dwindled. What happened to the era of laughs and memorable taglines? Roanna Williams attended Kantar's talk on whether the industry has lost its funny bone. Source: Roanna Williams.
#Cannes2024: Day 3: Grande Prix and Gold winners announced Original
On Thursday, 20 June, more winners were announced at Cannes Lions 2024. Day 3 winners from Cannes Lions 2024 Experience: Brand Experience & Activation Lions Weber Shandwick, Chicago was awarded the Grand Prix for The First Edible Mascot for brand Pop-Tarts. In the category Live Brand Experience or Activation. View all the winners.
Sex Expo's OOH campaign sees some artwork banned by the City of Cape Town Original
Just as in 2023, the City of Cape Town has decreed some of the artwork from the Sex Expo’s Out of Home (OOH) advertising campaign too risqué. (Image supplied) Just as in 2023, the City of Cape Town has decreed some of the artwork of the Sex Expo’s Out of Home (OOH) advertising campaign too risqué This follows several complaints brought to the City says a statement by the Sex Expo.
MultiChoice mourns the death of Nkateko Mabaso Original
The entertainment world is mourning the loss of Nkateko Mabaso, affectionately known as NK, a pioneering force within M-Net. MultiChoice announced Mabaso's death on Thursday, the media group said his passing has left a significant void in the industry where his visionary leadership and creative ingenuity played a pivotal role. Nkateko Mabaso has passed away. Source: MultiChoice. "It is with great sadness that I share the news of Nkateko Mabaso’s passing.
Red & Yellow Creative School of Business shines in 2024 Global Creative College Rankings Original
The One Club for Creativity has announced the 2024 Global Creative College Rankings, featuring South Africa's Red & Yellow Creative School of Business among the top schools, this was based on the recent Young Ones Student Awards. Based on cumulative points for all awards won by a school’s students this year, Brigham Young University Provo was crowned Young Ones 2024 School of the Year.
From Provocative to Evocative: Why an emotional response to advertising is essential for brands Original
It is crucial for marketers in a world increasingly saturated with information, where people are constantly bombarded by personal, work and marketing messages, to create evocative, memorable advertising, or run the risk of their messages getting lost in the noise.
#Cannes2024: TBWA\Hunt\Lascaris’ The Riky Rick Foundation's Stronger wins Silver Lion Original
TBWA\Hunt\Lascaris’ Stronger campaign for brand The Riky Rick Foundation has been awarded a Silver Lions together with production companies Audio Militia / Ganja Beatz has been awarded a silver in the Social & Influencer Lions: Social Purpose category. Source: © SA Music News SA Music News TBWA\Hunt\Lascaris’ Stronger campaign for brand The Riky Rick Foundation has been awarded a Silver Lions Earlier this year, at the end of May, the agency was awarded a Wood Pencil for the campaign.
#Cannes2024: Creative Circle at Cannes - a glimpse into the future Original
Attending the Cannes Lions Festival is an incredible experience, filled with valuable knowledge and inspiration. This year’s event, known for celebrating creativity in marketing and advertising, brings together thought leaders, celebrities, and innovators to talk about the future of our industry. Sbu Sitole takes us through Day two of Cannes Lions. Source: The Odd Number.
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