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Articles by Scott Ayres
Your Facebook Posts Will Probably Go Viral if You Follow These 5 Steps
Do you want your Facebook posts to go viral? Of course you do. Who wouldn’t want to dramatically increase the reach of their posts?! Going viral is the holy grail of content marketing -- and any business owner marketing their company online wants it. But getting there isn't always easy. Today, I'll outline 5 steps you can take to improve the chances of your Facebook posts going viral. Your Facebook Posts Will Probably Go Viral if You Follow These 5 Steps 1.
335 Answers To Over 20 Instagram Marketing Questions
Subscribe to the Social Media Lab Podcast via Apple | Stitcher | Spotify Social Media Lab Instagram Marketing Survey 2021 Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired? The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram.
The Science of Starting a Social Media Agency w/Andrea Jones!
Subscribe to the podcast on Apple, Google or Spotify How to Start a Social Media Agency Want to learn how to correctly start a social media agency? In this episode of the Social Media Lab LIVE we interview agency owner and marketing expert Andrea Jones to find out just that. What you’ll learn in this interview: When did you decide to grow an agency? How did you grow your team? How did you grow your client list? What action item(s) do you think made the most difference in your growth?
How to Be a Great Podcast Guest with Andrew Alleman
Subscribe to the podcast on Apple, Google or Spotify Grow Your Podcast by Being a Podcast Guest Being a podcast guest is a great way to expand your reach and get in front of a new audience. But, if you’re a bad guest it could ruin your reputation and chances of getting booked on future podcasts. In episode #105 of the Social Media Lab LIVE, we’ll talk with Andrew Alleman from PodcastsGuests.com on the right and wrong ways to be a good podcast guest. Who is Andrew Alleman?
How to Sell More By Saying Less with Phil Gerbyshak
Want more $$$ in your bank account? Struggling to make more sales? It could be because you’re saying too much. We’re gonna dive into this concept with sales expert Phil Gerbyshak on episode #104 of the Social Media Lab LIVE! Who is Phil Gerbyshak Creating content that leads to conversations that create conversions and eventually cash flow is what Phil Gerbyshak is all about. It often starts on LinkedIn, though by listening he can learn so much more than by talking. Phil Gerbyshak knows SALES.
The Science of Growing a Community w/Kate vanderVoort
How To Grow a Community on Facebook Want to GROW your community the right way? Join us on episode #103 of the Social Media Lab LIVE where our guest, Kate vanderVoort, will dive all into the data of growing a community with SCIENCE! Who is Kate vanderVoort? Kate vanderVoort is Founder and CEO of Social Mediology and host of the Social Lights Podcast where she interviews change makers and community managers on how they grow and activate customer communities.
How to Grow a Business with a Podcast and Social Media
Subscribe to the podcast on Apple, Google or Spotify Let’s Learn How to Grow a Business with a Podcast and Social Media Trying to grow a business is tough, especially when you first start out. But, can you grow that business using a podcast and social media? Our guest on the Social Media Lab LIVE, R. Scott Edwards, thinks so! Who is R. Scott Edwards? R. Scott Edwards is the creator of successful podcasts, was the owner of a chain of comedy clubs for over 21 yrs and produced concerts & 2 TV series. R.
How to Level Up Your Business with Eric Siu
Subscribe to the podcast on Apple, Google or Spotify How To Grow Your Business Episode #101 of the Social Media Lab features the 1 and only Eric Siu!!! We’re gonna talk about leveling up your business, your brand, your mindset, your social media and more. Who is Eric Siu? Eric Siu is the CEO of content intelligence software ClickFlow, which helps you grow your traffic while looking like a genius.
Episode 100 of the Social Media Lab LIVE!
The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! Listen to the audio above or watch the video replay below What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab.
Should Your Facebook Live Stream Begin with a Countdown Timer?
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify Countdown Timer or No Countdown Timer on Facebook Live Facebook Live streamers across the globe often debate whether a live stream should begin with a countdown timer. The vast majority of the debate is based on opinions, not data. The debate regarding countdown timers will end today as we dive into data from seven Facebook live shows. What Are Countdown Timers on Facebook Live Videos?
Should You MultiStream Your Live Show? Geek Out with Tim & Jim
Subscribe to the podcast on Apple, Google or Spotify Should You MultiStream Your Live Show? Geek Out with Tim & Jim In this episode of the Social Media Lab LIVE we interview Tim Sohn and Jim Fuhs from the “Tim & Jim Show”. This was the 2nd hour of a 2-hour cross-over event with Tim and Jim. We dive into whether to not you should multistream your live shows across Facebook, YouTube, LinkedIn, etc. Who Are Tim & Jim? Tim Sohn and Jim Fuhs have run the Tim and Jim Show for over 2 years.
How to Run an Agency Using Data! An Interview with Christian Lovrecich
Subscribe to the podcast on Apple, Google or Spotify How to Run an Agency with Data In this episode of the Social Medial Lab LIVE we interview agency expert Christian Lovrecich to answer these questions: Why is Data Important for an Agency? What Data Should an Agency Monitor? How Often Should an Agency Check Data? Best Way an Agency Should Use Facebook Ads? Who is Christian Lovrecich?
How to Run a Successful Marketing Agency W/@AskYvi
We’re joined in the Social Media Lab LIVE by Yvonne Heimann, better known as Ask Yvi. In this interview, we’ll flesh out what makes for a good or bad social media marketing agency. Yvonne Heimann is not only the leading ClickUp YouTuber, but also a highly valued Consultant to its developers, as well as a passionate Business Efficiency Consultant to Live Streamers, Social Media Managers, YouTubers, and Coaches.
How To Grow a Podcast in 2021 Faster with Luis R. Diaz
How Do You Grow a Podcast? There are currently about 850k active podcasts, which is only scratching the surface of the opportunity. But, most of us don’t understand how to properly GROW a podcast. That ends TODAY!!! Luis R. Diaz, from Podcast Domination, is gonna throw tons of knowledge at us on episode 97 of the Social Media Lab LIVE! We’re gonna answer these questions: Why start a podcast in 2021? What equipment do I need to podcast? How can I grow my podcast fast? Biggest mistakes new podcasts make?
Lessons From 300 Live Streams with Christian Karasiewicz
Christian Karasiewicz is our guest this week on Social Media Lab LIVE is about to hit 300 live shows!! 300!!! We’re going to dive into how he did it, what his process is, and what successes he’s seen from approaching this milestone. Christian Karasiewicz is the Content Marketing Manager for StreamYard and a social media marketing professional for B2B and B2C businesses.
Your Facebook Ads Probably Suck!
Subscribe to the podcast on Apple, Google or Spotify Do Your Facebook Ads Suck? Real talk… Most of us stink at running Facebook ads.. We struggle to figure out what to post, who to target, how to measure, etc. On episode 96 of the Socia Media Lab LIVE that changes!!! We’re gonna pick the brain of Facebook ads expert Bob Regnerus. You’ll learn: What is the most critical thing to get right in a Facebook advertising campaign? How can I achieve quick wins with my Facebook campaign?
How To Grow a YouTube Channel on a Budget with Kevin Kolbe
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify YouTube Creator on a Budget: 5 Ways to Get Started on YouTube! Want to grow a YouTube channel but don’t have a lot of money? On this episode of the Social Media Lab LIVE we’re talking with Kevin Kolbe to find out how to grow on YouTube without breaking the bank. Who Is Kevin Kolbe?
The Science of Diversity with Ayana King
Subscribe to the podcast on Apple, Google or Spotify How To Have Diversity in Your Marketing Think you have diversity, equity, and inclusion in your business?? Ha.. You’re probably wrong!! On this episode of the Social Media Lab LIVE I will be interviewing Ayana King from Maximum Communications to dive into how to truly tackle diversity within your business. Who Is Ayana King? Ayana King is a diversity, equity, and inclusion workshop facilitator, social media coach, mompreneur, and nay-slayer.
Should You Go Live on Amazon Live?
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify Amazon Live has quickly become another live streaming platform for creators to build an audience and make an income, leading the Social Media Lab to wonder what would happen if we started a new account on Amazon Live.
How To Get More Instagram Followers Fast: David Lindgren Interview
Subscribe to the podcast on Apple, Google or Spotify To Get More Instagram Followers this Guy Liked 100k Posts! We love testing odd social media marketing tactics at the Social Media Lab, and when I heard about David Lindgren liking 100k Instagram posts as an experiment I HAD to get him on the show! We’ll talk about his results from this test, how he’s growing his YouTube channel as well as how he gets more Instagram followers. We’ll cover the processes and routines he has in place, etc.
The Science of Having a Profitable Online Business! w/Parker Stevenson
Subscribe to the podcast on Apple, Google or Spotify Wanna Make Money with an Online Business? Curious how to have a profitable online business? We’re gonna dive into that in the next episode of the Social Media Lab LIVE!! I will be interviewing Parker Stevenson to find out all about “The Science of Having a Profitable Online Business!” Who is Parker Stevenson?
How to Plan Content Using SCIENCE! w/Dustin Stout
Subscribe to the podcast on Apple, Google or Spotify. How to Plan Content Using Science with Dustin Stout! Find out how to “Plan Content w/SCIENCE!” on the Social Media Lab LIVE with Scott Ayres and special guest Dustin Stout. In this episode you will find out: Is organic social media dead? How often should you post to Facebook/Instagram/Twitter? How do you know what is working/not working? (DATA GEEK OUT TIME!) Where do you find good content to post? Who is Dustin Stout?
Twitter Marketing Survey Results by Social Media Lab
The results of the “Social Media Lab 2020 Twitter Marketing Survey” are in, and here are some of the highlights: 19% don’t tweet links 44% tweet at least 1 video per month 79% spend more than 1 hour per day on Twitter Each quarter, the Social Media Lab will publish results from social media network-specific surveys conducted during the previous quarter. Our goal is to find out how each platform is being used, and year over year notate any trends seen.
5 Things You Need to Go Live on YouTube with Shawn "Doc" Boyd!
Want to have a successful LIVE video show on YouTube? On this episode of the Social Media Lab LIVE we will be joined by none other than Shawn “Doc” Boyd to geek out all about YouTube Live!!! You’ll learn many things about how to go live on YouTube: YouTube requirements to go live Minimum mic needed What camera you need to go live on YouTube Does lighting on live video matter? How long should my YouTube live videos be?? Who is Shawn “Doc” Boyd?
Instagram Stories Ads or Feed Ads: Which is Better?
Instagram Stories Ads or Feed Ads: Which is Better? Curious whether Instagram Stories ads or Instagram feed ads perform better? The Social Media Lab conducted an experiment to find the answer. In February 2018, the Social Media Lab conducted an experiment to see whether Instagram Story ads or Instagram feed ads perform better.
A Day In The Life of an Agency Owner: Brad Friedman
Subscribe to the podcast on Apple, Google or Spotify. How To Be an Agency Owner Ever wonder what a “typical” day looks like for an agency owner?? This week on the Social Media Lab LIVE our Content Scientist, Scott Ayres, is joined by his orange-haired friend Brad Friedman.
Does Using the Word "FREE" Hurt Twitter Ads Traffic?
Find Out if Using the Word “FREE” Impacts Twitter Ads! Sticks and stones may break my bones, but words can never hurt me! Do you remember saying that as a kid? I did a lot! The 70s and early 80s were a different time for me. Look at this hairdo! (And, yes, that was a jumpsuit. It was 1979 after all!) To say I was awkward is an understatement… This got me thinking if the old sticks and stones statement applied to Twitter ads performance.
Should Your Twitter Ads Contain Human Faces or Graphics?
Should Your Twitter Ads Contain Human Faces or Graphics? Twitter ads resulted in $1.62 billion in revenue for Twitter in the United States in 2020. With 340 million Twitter users and 186 million monetizable daily users, Twitter is holding steady as a viable option for marketers looking to up their advertising game. Determining what type of ad to run on Twitter is perhaps the biggest challenge (other than a lack of ad budget!) that marketers face.
Do Instagram Ads with Humans or Animation Get Lower CPC?
Can This Small Trick Get Lower CPC on Instagram Ads? Did you know there are over 1 billion people that could potentially see your Instagram Ads? And 130 million of those users and potential ad tappers are in the United States.
How to Start a Successful YouTube Channel: An Owen Video Interview
How to Start a Successful YouTube Channel: An Owen Video Interview Are you ready to start a YouTube channel? Along with the help of Owen Video we’re going to walk you through the elements needed to start a YouTube channel Why should you start a YouTube channel?
Facebook Live vs Facebook Premiere: Does It Matter?
Facebook Premiere launched in late 2018, allowing page owners to schedule an uploaded video to go live at a particular time. It’s an alternative to using Facebook Live, but does it perform as well as live videos? Facebook Premiere is incredibly useful if you don’t have a great Internet connection, which is needed to run a Facebook Live. Due to COVID-19, I was faced with this dilemma in a very real way.
Suggested & Recommended Videos on YouTube: What, Why & How? An Interview with Scott Simson
Exploding on YouTube with Suggested & Recommended Videos! This YouTube stat will blow your mind: One billion hours of videos are watched on YouTube every single day! That’s a lot of time spent on YouTube. But, how do you get your videos in front of new audiences without running ads? Recently I interviewed Scott Simson on the Social Media Lab LIVE where he revealed information on how to get your YouTube videos in the Suggested & Recommended columns.
Will Facebook Link Ads with a Call-to-Action Button Perform Better?
Will Facebook Link Ads with a Call-to-Action Button Perform Better? People love to push buttons on Facebook, well at least when it comes to getting into arguments over trivial things! But do Facebook users click more on link ads with or without buttons? We ran a quick poll in our Social Media Lab group on Facebook to find out. A total of 100% of respondents said they run link ads with buttons.
5 Data-Driven Instagram Marketing Hacks to Sky Rocket Engagement
The Lab has run more than 70 detailed experiments on a wide array of social media marketing tactics. Many of them have been on Instagram. We’re going to go over 5 Instagram marketing hacks that are a result of our testing. These hacks will help you skyrocket your engagement on Instagram. Use the maximum amount of 30 hashtags on Instagram. Instagram Stories ads outperform feed ads. Use at least one emoji in your Instagram post for greater engagement. Do NOT overlay text on Instagram photos.
The Marketing Power of Minorities with Troy Sandidge
What Is The Marketing Power of Minorities? In this episode of the Social Media Lab LIVE I was joined by Troy Sandidge to discuss how minorities influence marketing and how businesses should market towards minorities. This interview occurred just a few weeks after the death of George Floyd during the re-igniting of the Black Lives Matter movement in 2020. Who Is Troy Sandidge?
Is Facebook Boost a Waste of Money? Or is Ads Manager Better?
Is Facebook Boost as Good as Facebook Ads Manager? Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify Facebook ads are a necessity for most businesses wanting to sell products or promote their brand on Facebook. But for many business owners learning how to navigate Facebook’s Ads manager can be difficult. Plan, set up, and launch a successful Facebook Live with [this step-by-step guide.] That is why Facebook added the “Boost” button years ago.
Social Media Round Up July 2020
Happy August! This past month has made a big difference to many businesses within Ireland. We’re almost fully open now, just one last phase to go. My business has definitely seen an upwards turn. More and more people want to check out their Digital Marketing Strategy options and others are looking for mentoring through the Local Enterprise Office as well. It’s nice to be busy again. However, I’m being realistic as there’s still a chance we enter a lockdown again as well.
Resuscitating Your Dead Instagram Accounts!
Resurrecting Dead Instagram Accounts Dead Instagram accounts are the worst! Let’s say you get busy in life running your business, dealing with kids, or perhaps focusing on other social platforms—then realize months have passed since you last posted to your Instagram account. Perhaps you’ve lost your creativity or motivation. Or the person at your company that posted to Instagram left the company.
Analytics for Business that Matter: Eddie Garrison Interview
Most Important Analytics for Business What analytics for business should small businesses pay attention to on social media? Every business wrestles with that question. Unfortunately, however, many business owners and social media marketers either get frustrated and stop looking at their insights or look at the wrong insights. I recently interviewed marketing expert Eddie Garrison on the Social Media Lab LIVE show to discuss what data was important for local businesses and why.
Will Reddit Ads Beat Instagram Ads In The CPC Race?
Are Reddit Ads Better Than Instagram Ads? So far in the Social Media Lab, we have found that Reddit ads resulted in a lower cost per click (CPC) when compared to both Twitter and Facebook ads. Now, we will compare Reddit ads to Instagram ads to see how they stack up. Facebook-owned Instagram brought in about $20 billion in revenue in 2019, equating to a quarter of Facebook’s revenue, according to Bloomberg.
How to Grow a Facebook Live Show
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify We’re going to deviate a bit from our typical experiment-based post in the Social Media Lab today.
The Science of the Instagram Algorithm
How Does the Instagram Algorithm Work? Understanding the Instagram algorithm is a perplexing and challenging activity for social media managers. What content works best? Is Instagram punishing my participation in Instagram pods? Does it matter whether I have a personal or business account? The list can go on and on. Facebook-owned Instagram has never revealed much about the algorithm— until recently.
Lessons Learned From Boosting Facebook Live Video Replays
Is boosting a Facebook Live Video replay worth the cost? We recently conducted an experiment to find out. Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify At Agorapulse, we have two weekly Facebook Live Video shows: Social Media Lab LIVE Social Pulse Weekly The Social Media Lab Live show has been on the air every Wednesday since January 2019. On the show, we discuss many of our experiments in the Social Media Lab as well as different ways to market on social media.
Are Reddit Ads More Cost Effective Than Twitter Ads?
Will Reddit Ads Outperform Twitter Ads? Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify You might wonder, “Why should I advertise on Reddit?” Most marketers have ignored the platform primarily known for trolls, memes, and conspiracy theories. 41% of Reddit users do all or almost all of their shopping online, compared to only 24% of those surveyed that are non-Reddit users, according to Civic Science.
$2000 To Find Out If Facebook Mobile Ads Are Better Than Desktop Ads!
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify Should You Focus on Facebook Mobile Ads or Desktop Ads? For quite some time, the usage of social media has moved to a mobile experience. Apps, such as Snapchat, Instagram, and TikTok are only fully available via mobile devices. A whopping 79% of Facebook users only access Facebook via mobile devices, according to Statista. At least 98% of all Facebook users use Facebook on some sort of mobile device each month.
Wide or Square Image Ads on Twitter: Which is Best? ($1000 Experiment)
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify Should Your Image Ads on Twitter Be Wide or Square? Can the aspect ratio of a Twitter image ad impact the cost of advertising on Twitter? That’s what we will find out in today’s Social Media Lab experiment. Should Twitter even be considered as an advertising platform worth your time? Twitter touts having 126 million daily active users as of February 2019.
Are Instagram Ads or Facebook Ads More Cost Effective?
Instagram ads or Facebook ads: Which site will get the Social Media Lab lower cost-per-click (CPC)? That’s what we will find out in today’s experiment. A business’s ad costs can be the difference between turning a profit or going bankrupt. For example, WebFx says Instagram CPC is over 3X higher than Facebook: Falcon.io says the Instagram and Facebook CPC is much lower, yet Instagram still much higher: Comparing Instagram ads and Facebook ads is difficult.
7 Ways to Promote Your Facebook Page Without Spending A Dime
My company helps businesses build custom apps for Facebook pages. So I often hear feedback from our users about the step that comes after they launch their fan page app: How do I promote my Facebook page? Plenty of businesses use Facebook advertising to promote their page apps, but the majority do not.
Do Instagram Users Engage More With Black-and-White or Color Photos?
Most Instagram photos you see on your feed tend to be shots taken spontaneously – and are in color, or using some sort of artsy filter. But what about black-and-white images on Instagram? We were curious whether using the black-and-white filter would impact both engagement and impressions. After all, black-and-white photos aren’t the norm on Instagram, and they stand out compared to full-color images or ones using creative Instagram filters.
Comparing Engagement on Facebook Live vs Uploaded Videos
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS Does Facebook Live Video Truly Outperform Pre-recorded Videos? It’s 2018 and by now you’ve likely been beat over the head that Facebook Live is the future. And the future is NOW! Live video isn’t that hard to do — either from your phone or desktop. Add in super easy tools to use such as BeLive.TV and anyone can truly broadcast like a pro live on Facebook.
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