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Articles by Scott Beckman
In Defense of Doing
I have worked in digital marketing for 15 years now. I have worked for startups and enterprises. I have worked for marketing agencies and I have been the only marketer in the company. I have been in tech, in telecommunications, in hospitality… I’ve seen a lot of business, is what I’m saying. I have seen how marketing, and business generally, get done at many different companies. On the surface, they’re all doing the same thing.
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Mapping of composition‐rheology relationships in polymer composite‐type precursors
1 INTRODUCTION Material precursors used in the processing of polymers and their composites as well as metals, ceramics, and their composites (through the powder processing route) share a common compositional profile consisting of a non-crosslinked polymer matrix in a melt or solution form and solid particulates. The examples range from various gels, inks, and slurries to pastes, castables, molding compounds, and clays.
The Thermophysical Properties of TcO2
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A Win Is Still A Win
As we approach the Midway point of 2019, I have started to think about New Year’s resolutions. I personally did not set any going into the year because they have a negative connotation, however I know many of you set some. You might’ve wanted to get into shape, 10X your business, travel somewhere, whatever it might have been, I now must ask you, did you actually follow through with your resolution?
Client Retention Best Practices During Changing Times
Client retention is often something that many businesses work to improve, and during changing times, you may need to adjust your tactics to keep clients on board that you wouldn’t have had to worry about several months ago. In this post, we’re going to discuss how to improve client retention during changing times using specific best practices, all of which are applicable right now. The COVID-19 pandemic has caused a global crisis that’s unlike anything any of us have experienced.
Celebrating Women in Tech this Women's History Month
Did you know that the first computer coder was Ada Lovelace, the daughter of the famed poet Lord Byron? In 1843! Or that a woman named Grace Murray Hopper pioneered open code software in the 1950’s?
3 Essential SEO Strategies to Consider Before Launching a New Website
By Scott Beckman While much of SEO (search engine optimization) takes place after a website has launched and has to do with driving traffic to that site, there are a few key aspects of SEO that are more difficult to change after a website is live. If you’re planning on building an entirely new site or remodeling an existing one, you have an opportunity to set yourself up for SEO success right from the beginning.
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