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Articles by Scott Hurff
"Churn" isn't a metric, it's people rejecting you-grow from it
Articles Mar 29, 2023 4 min The term churn is dehumanizing. It makes your customers sound like they’re robots or zombies; mindless automatons that can be controlled, experimented upon, dismissed and tracked. What we’re really talking about when we talk about churn is rejection. Inside subscription companies, we throw around the term “churn” too easily. “Churn” is dehumanizing.
Churnkey raises $220K to transform subscription businesses’ cancellation experiences
Churnkey, a tech firm that creates custom offboarding experiences, joins TinySeed accelerator to help businesses grow and learn why their customers leave.
Education Is The Best Bitcoin Investment
The tech industry abounds with buzzwords and acronyms that seem, at times, designed to exclude the ordinary user. But “UX” isn’t one of these mere buzzwords. User experience is one of the rare bits of tech shorthand that actually mean something to our customers and clients because everybody knows what bad UX looks like. But sometimes, great UX isn’t all that it seems, especially for new and inexperienced users.
Making a Product Designer
Sign up to receive 1 email chapter per week on the technical skills and thought patterns it takes to design amazing products. You’ll receive the following chapters: What’s a product designer? The new design process How do you decide what to build? Why you should write your interface first Prototyping Designing contextual states Designing for thumbs The power of motion Shipping is an art–and a science
How to define a clear design strategy
Whether you are designing for the first time or redesign a website, app or system, you are undertaking a complex task which requires a lot of discipline and clarity throughout. If you do not approach it properly, a project can turn into chaos and require countless hours of design and development to accommodate unnecessary features.
Facebook Paper's gestural hell
Facebook's release of Paper yesterday on the App Store breaks a string of uninspired releases outside of Instagram, and has many believing it's a glimpse into the future of mobile interaction. But there's one problem: if this is the future, it's going to hurt. And I mean physically. There's no doubt that Paper is a fresh and innovative take on content browsing. But while Paper may not ask much of us when we sign up to use the app — it asks a lot of us when it comes to the app's default interactions.
How to decide what product to build
LET’S PLAY A GAME. (I’m imagining the computer voice from the movie WarGames. Alas, I digress.)1 How many people do you think are on the following product or feature teams? Hint: the number is definitely smaller than you think.
Card Sorting Beginner's Guide - Improving Your Information Architecture
Pierre is a Senior User Experience Consultant at Amaze, a UK-based digital agency. While not soaking up new UX tricks and techniques, he can be found enjoying … More about Pierre… In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running a card-sorting session, and also cover some examples. Information architecture (IA) is one of those buzzwords you’ve probably heard before.
How to create products people want
“What if you launch your product...and nobody buys it?” These were the words that compelled me, as a would-be graduate of the 30x500 bootcamp (a class that teaches people how to create and sell their first products), to become a student. It was a moment that would change my life. Less than six months after graduating from the course, I created two products from scratch that made more money with fewer customers than the venture-backed startup I was a part of for almost five years.
How do you decide what to build? - InVision Blog
This is an excerpt from Making a Product Designer, an InVision e-course by Scott Hurff. With product design, researching an audience and ultimately understanding them is immensely important. In this post, we’ll look at the first step of turning that data into an actual product. Let’s begin by talking about Drew Houston. You’ve probably heard of him—he’s the guy who made Dropbox. It’s a product you likely use every day. And it’s generating over $200M of revenue per year.
Why you should write your interface first - InVision Blog
This is an excerpt from Making a Product Designer, an InVision e-course by Scott Hurff. Imagine if you’d witnessed the birth of the Macintosh project in 1979. Disco. Bell bottoms. Anticipation for The Empire Strikes Back. But in a dingy office in Cupertino, you’d have seen the implementation of the first commercial graphical user interface. The invention of the one-button mouse. The creation of some of the most essential, foundational apps in computing.
The mechanics of interface design
It might be worth conducting your own study of your customer base. How do you observe them holding their phones? What’s the context in which they’ll be using your product, and what are their hands doing? Rethink what you know about layouts. Adapt them to the various devices used by your customer base. Refer to Luke Wroblewski’s excellent “Responsive Navigation” piece for inspiration. 23 Apply the Thumb Zone overlays to your product’s designs.
Fundamental UI Design
Sign up for a weekly email chapter covering fundamental UI design topics. You’ll cover design process mastery, hierarchy, designing user behaviors, information architecture, responsive design, navigation and control design, conversion, onboarding, and visual style. You’ll receive the following chapters: What is UI design? Designing for the content Conversion and action elements The creative part of UI design User onboarding essentials
Designing Products People Love
This kit includes everything you need, from analysis and visualization to management. If more product designers, managers, marketers, and start-up founders understood the product-building process, more products would succeed in solving real problems. That’s the purpose of this practical book. By drawing on dozens of interviews with highly effective product designers, Product Design shows you how successful products are created.
How to design for thumbs in the era of huge screens
After years of resistance, Apple’s iPhone 6 announcement last week officially signaled the dawn of the Era of Huge Screens. And it’s going to crash into existence in a big way. Just this Monday, Apple announced that they’d sold over four million pre-orders for the phones the opening night of pre-orders. In only one night, they sold almost half of what they sold the entire opening weekend last year for iPhone 5s and 5c.
How to Design for Thumbs in the Era of Huge Screens
After years of resistance, Apple's iPhone 6 announcement last week officially signaled the Dawn of the Era of Huge Screens. And it's going to crash into existence in a big way. Just this Monday, Apple announced that they'd sold over four million pre-orders for the phones the opening night of pre-orders. In only one night, they sold almost half of what they sold the entire opening weekend last year for iPhone 5s and 5c.
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