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Articles by Scott Kaier
From the Show Floor: High-Performance Functional Fabrics, Finishes, Trims Took Centrestage
In addition to the show floor sourcing and industry insider discussions, Functional Fabric Fair’s summer edition featured the following notable activations: Design Lab (LIVE): New to the show, the Design Lab (LIVE) was a real-life design and construction demonstration featuring Kelly Dempsey, a sustainable fashion designer celebrated for her innovative approach to upcycling secondhand materials and a past contestant on ‘Project Runway’.
Opinion: Brands need to double down on marketing spends right now
Scott Kaier is the co-founder and PR director at Formidable Media, a marketing and communications agency in Boulder, Colorado. The pandemic has created mayhem for all of us. Earlier this spring, at Formidable Media, we received more than one phone call from clients who wanted to put their plans on hold. Some needed time to assess the damage to their supply chains. Some wanted to defer payments to vendors.
Allied Feather and Down Taps Bedding Division for Mask Production -- Supplies All Residents of LA’s Union Rescue Mission
By now it is widely reported that American healthcare workers are facing a shortage of facemasks and other PPE as we continue to fight the COVID-19 pandemic. The unsheltered community, however, still remains relatively unmentioned and the one most at risk. Masks are imbued with a proprietary technology that inhibits bacterial growth, which act as hosts for viruses.
Outdoor Writers Association of America Votes to Postpone 2020 Conference at Jay Peak Resort in Vermont
MISSOULA, Mont. – Citing the safety of its membership as its primary concern, on Monday, April 20, 2020, the Board of Directors of the Outdoor Writers Association of America (OWAA) voted unanimously to postpone the organization’s 2020 conference scheduled to be held at the end of June at Vermont’s Jay Peak Resort. The board unanimously voted to make Jay Peak Resort in Vermont the 2021 conference location. Currently the 2021 conference is scheduled for July 9-12.
ALLIED Feather & Down Welcomes 100th Partner Brand into Industry-First, ISPO Gold-Winning, TrackMyDown.com Traceability Platform
Montebello, Calif. -- (For Immediate Release) ALLIED Feather & Down announced the addition of its 100th partner brand to the proprietary TrackMyDown.com education and supply-chain transparency tool, which was awarded ISPO Gold from the world’s largest outdoor industry tradeshow group this year. Allied's Track My Down program won an ISPO Gold Award.
GCI Outdoor Supports the 365-Mile Challenge, Helps Mothers Stay Active Throughout 2018
As participants strive to get outside and move a mile every single day, GCI motivates with gear and discounts As participants strive to get outside and move a mile every single day, GCI motivates with gear and discounts GCI Outdoor, creator of portable, durable outdoor recreation equipment, is proud to sponsor the 365-Mile Challenge.
Sweet Protection takes home ISPO Gold Award for the new for Fall/Winter 2018 Switcher helmet
The Switcher snow sport helmet was awarded the ISPO Gold for its leading safety features, revolutionary ventilation, all-mountain versatility and user-friendliness The Norwegian-based Sweet Protection, designers of cutting-edge paddle sports, snow sports, and mountain bike helmets and apparel, is proud to announce the versatile Switcher snow sport helmet is a 2018 winner of the ISPO Gold Award.
Sweet Protection, International Leader in Head Protection, Introduces Two New Snow Helmets for Fall/Winter 2018
The all-mountain Switcher and race-specific Volata blend impact protection, low volume and light weight for a variety of alpine pursuits The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and bike helmets, is set to introduce two new snowsport helmets during this year’s Outdoor Retailer + Snow Show in Denver, Colo.
¬¬¬¬¬Sweet Protection Amplifies Marketing Program for Fall 2018, Introduces New Assets Alongside New Helmets
A new logo, updated photography and a Tech Talk video series will kick off Sweet’s new look and feel A new logo, updated photography and a Tech Talk video series will kick off Sweet’s new look and feel The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets, is updating and amplifying their marketing efforts for fall 2018. With a revitalized logo, new “Our Best Helmet.
Eagle Creek Recognized in OUTSIDE’s Best Places to Work 2017
As the leading travel gear manufacturer, Eagle Creek knows has been focused on attracting and keeping the most talented force, helping them grow and building community inside and outside the workplace. As proof of that, Eagle Creek has been selected as one of OUTSIDE’s Best Places to Work 2017, for the third year running. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work and play.
Industrial Revolution Welcomes New Marketing Team Members
Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is ramping up its Marketing & Product Development team with two new additions. Marketing coordinator Craig Frazee and graphic designer Dan Mohr round out a tight-knit crew, bringing talent and authentic passion for the outdoors.
Yaktrax and TriggerPoint Sign Winter Vinecki to Athlete Roster
Marathon runner, aerial skier and 2018 Olympic hopeful, Vinecki to use Yaktrax traction and TriggerPoint recovery products throughout the winter season. Two of Implus’ specialty brands, Yaktrax and TriggerPoint, proudly announce their partnership with accomplished athlete and 2018 Olympic hopeful, Winter Vinecki.
Aventura Clothing Acquires Women’s Knitwear Brand Icelandic Design
Acquisition will allow Aventura to carry on Icelandic Design's legacy of handicraft knitwear for women Family owned and operated, Aventura Clothing is excited to announce the brand acquisition of Icelandic Design and its subsidiary brands, Wooly Bully and Newari Accessories. The acquisition will allow Aventura to strengthen its presence in the women’s fashion category while continuing to carry on Icelandic Design’s legacy of handicraft knitwear for women.
Yaktrax Amplifies Marketing with New Website and “Stand Up to Winter” Campaign
Ahead of the 2017/18 winter season, Yaktrax aims to better serve customers and increase brand awareness Yaktrax, the active outdoor brand synonymous with snow and ice traction, brings extra muscle to its winter 2017/18 consumer efforts with the introduction of the all new www.yaktrax.com website and an updated marketing campaign.
AlpineAire Classic Guacamole Awarded Backpacker Editors’ Choice
AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, earned the prestigious Editors’ Choice award from Backpacker Magazine for its Classic Guacamole—confirming AlpineAire’s commitment to freeze-dried innovation. “This guacamole is rich and balanced enough to put the finishing touch on burritos, and light enough to throw in a daypack,” said Eli Bernstein, gear editor for Backpacker Magazine.
GCI Outdoor Partners with Westminster College and their Westminster Expedition Semester on the Road
GCI is the official furniture supplier for this one-of-a-kind mobile classroom GCI Outdoor, the creator of portable, durable outdoor recreation equipment and furniture, is partnering with the Westminster Expedition, one of the nation's first semester-long, experiential-education programs to be offered at any college or university. GCI is providing students with chairs to keep comfortable and tables to help stay organized while they travel and camp across the West.
Why you should hire veterans
As part of the Skip Yowell Future Leadership Academy, each participant works on a final project to help improve the outdoor industry. This year, five participants have teamed up with the Sierra Club to the River Leaders Initiative, a program to help industry brands hire veterans. Stacy Bare, a veteran and director of Sierra Club Outdoors, explains why this program is needed and what it will accomplish.
Brynje of Norway Selects SMAK Strategies to Spearhead Brand Communications and Media Relations in USA
Leading Norwegian-based brand will focus on building its brand presence and bringing its award-winning baselayers to the US market Brynje of Norway (pronounced “Brin-ya”), a company that has been outfitting outdoor expeditions and enthusiasts since 1887, is pleased to announce its partnership with SMAK Strategies, a Boulder based PR and Marketing agency. Effective immediately, SMAK will handle Brynje’s public relations efforts as the company looks to build its brand presence in the USA.
Rudy Project North America Unveils New Interactive Website for Dealers
The new site is a living, breathing catalog full of rich media Rudy Project North America, exclusive distributors of Italian-made endurance sports gear in the USA, Canada and Caribbean, unveiled their new Authorized Dealer website earlier this week.
Sweet Protection Introduces Next Generation Paddlesports Helmets and Apparel at Paddlesports Retailer Trade Show
New for 2018 team edition helmets, shorts and merino base layers debut August 29 in Madison, Wisconsin The Norwegian-based Sweet Protection, designers of cutting edge paddle sports, snow sports, and mountain bike helmets and apparel, will unveil their newest paddling gear at the 2017 Paddlesports Retailer trade show in Madison, Wisconsin later this month.
Sweet Protection Increases Sales Force, Adds Three New Rep Groups to Growing Roster
With new representation in the Rocky Mountains, Northwest and Southeast, Sweet expands their reach across North America The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, has added three new sales teams to their growing roster for the busy summer season.
Sierra Designs Mobile Mummy wins praise from Outside Magazine, nets 2014 Gear of the Year Award
Designed to perform like a wearable garment, the Mobile Mummy revolutionizes overnight backcountry comfort and convenience BOULDER, COLO. (For Immediate Release) – Sierra Designs is proud to announce the Mobile Mummy sleep system is a 2014 winner of Outside Magazine’s coveted Gear of the Year Award, one of the most prominent awards given to outdoor gear and apparel.
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