Scott Rosenbluth’s intrinsic entrepreneurial spirit catapulted him toward a career in marketing and branding. In 2009, a college student, he launched Camp Craze, a full-service ad agency, connecting youth programs with major brands. Focused on building engaging and interactive digital and social campaigns appropriate for children, the company grew to 8 employees within 5 years, at which time a West Coast agency acquired it. Clients included: Gatorade, Nickelodeon, Hasbro, iHeartRadio, CoachUp, and the nation’s top professional sport leagues. After Camp Craze’s transition, Scott increased his involvement with youth programs in the Northeast, facilitating their growth, building their marketing and media strategies, and producing initiatives with country-wide reach.
Then, in 2014, Scott created and produced the Craze Conference. This one-day event exposed small businesses to some of the best marketing minds. The 2014 conference featured speakers from Pencils of Promise, Virgin America, Zappos, Splash, The White House, DoSomething.org, The New York Mets, and more.
In 2015, frustrated with the typical client/agency relationship, often short-term and lacking follow-through, Scott launched Craze Management. His vision of an ongoing marketing management firm for small businesses was fueled by exposure to how many companies fail to effectively develop marketing plans and move forward strategically. CM’s unique approach helps accelerates growth through strategy building and daily execution. This initiative has equipped small businesses with an internal marketing team at a fraction of the cost. In its first year, CM collaborated with clients across the US and UK. Soon, they will expand their international scope.
