Scott Kleinberg on Muck Rack

Scott Kleinberg

  • Social Media Strategist and Content Creator, Freelance
Pittsburgh
Covers:  Social media strategy and management, as well as digital and internet trends.

Interview

What was your first job as a journalist?

If paper boy counts, then that. If not, I was a reporter for the Tri-Town News in Jackson, N.J. - I started when I was 16.

Have you ever used a typewriter?

Oh yes. In fact, it's how I learned to type almost 100 words a minute, give or take 20.

How is social media changing news?

Finding sources, gathering photos, telling stories - we're doing it in new and innovative ways. I love the changes.

Who's your favorite fictional journalist?

Well, I'm a big fan of Clark Kent. But he's real so I'll have to think about it and get back to you.

What does it mean to be a journalist?

It means telling a story fairly and accurately. It means being ethical and smart. It means the world to me.

How do you prefer to be pitched on stories?

Tweet me, don't email me. Why? Because I bet I can learn more about you in 140 characters than I can in any email.

What tools and software do you use to do your job?

A MacBook Pro with Tweetdeck, a chair that I wish was more comfortable and lots of espresso.

What's your favorite social network?

Tough one, but I think I'm going to go with Twitter. It's the original and the one where I get the best and most interesting conversation.

Who do you wish followed you?

@Jeff_Daniels so I can share a little #Newsroom insight with him.

Why did you become a journalist?

First it was because I couldn't do the higher math required to be a meteorologist. But then it became to tell the truth.

What story are you most proud of writing or working on?

I did a lot for NATO which Chicago hosted it - a lot of social media and many sleepless hours. I'm pretty proud of that.

What advice can you offer to aspiring journalists?

Learn a bit of everything. And let your passions guide you. I wouldn't be social media editor without following my own advice :-)

When's the best time to pitch you?

Right after I've had chocolate for dessert - that's when I'm happiest.

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