Scott Kleinberg on Muck Rack

Scott Kleinberg

  • Social Media Strategist and Content Creator, Freelance
Pittsburgh
As seen in: LinkedIn, Medium, Gizmodo, Mashable, PBS, Buffalo Grove Countryside, Chicago Tribune, Lake Forester, The Minnesota Star Tribune, The Seattle Times and
Covers:  Social media strategy and management, as well as digital and internet trends.
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Election Day is two weeks away!

Election Day is two weeks away!

WGN-AM (Chicago, IL) — Election Day is two weeks from today and things are getting very tense in the social media world. Social media strategist Scott Kleinberg joined Bob Sirott to talk about the latest.
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Social media platforms plan to empower people to register to vote

Social media platforms plan to empower people to register to vote

WGN-AM (Chicago, IL) — Snapchat launched new tools to encourage its users to vote, things like prompts for voter registration and guides to help and acclimate first-time voters. A new report shows all that was a success, which more than 407,000 people registering to vote on Snapchat already, and there is still a plan to release more notifications, reminders and a few surprises over the next few weeks. Social media strategist, Scott Kleinberg joined Bob Sirott with the latest updates.
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A password strategy to protect you from hackers

A password strategy to protect you from hackers

WGN-AM (Chicago, IL) — Social media strategist Scott Kleinberg joins Bob Sirott to talk about how social media platforms are preparing for the election and about strategies to keep your social media safe online.
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LinkedIn: More people are looking for new opportunities and re-aligning career paths due to COVID...

LinkedIn: More people are looking for new opportunities and re-aligning career paths due to COVID...

WGN-AM (Chicago, IL) — Social media strategist Scott Kleinberg reports to Bob Sirott that LinkedIn is seeing a significant rise in higher education topics.
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How effective are hashtags when making a post on social media?

How effective are hashtags when making a post on social media?

WGN-AM (Chicago, IL) — Bob Sirott is joined by Social Media Strategist Scott Kleinberg to discuss the latest trends in the social media world. Scott explains what makes TikTok so valuable, the importance of hashtags and the proper way to use them, and much more.
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How social media plays a role in covering protests

How social media plays a role in covering protests

WGN-AM (Chicago, IL) — Social media plays a big role in covering protests and civil unrest. Scott Kleinberg, social media strategist joins John Landecker (filling in for Bob Sirott) has the latest.
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Twitter is working on subscriptions and other approaches as potential revenue opportunities

Twitter is working on subscriptions and other approaches as potential revenue opportunities

WGN-AM (Chicago, IL) — Twitter has finally confirmed the world's longest running rumor, and that it is indeed working on "subscriptions and other approaches" as potential revenue opportunities.
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Pinterest is getting creative with a new mask-wearing challenge and new updates on the Twitter ha...

Pinterest is getting creative with a new mask-wearing challenge and new updates on the Twitter ha...

WGN-AM (Chicago, IL) — Social media strategist Scott Kleinberg joins Bob Sirott to talk about how Pinterest is trying a different tact on mask wearing and trying to spread the word, plus updates from Twitter related to the pandemic and last week's big hack.
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Should we delete Tik Tok from our devices?

Should we delete Tik Tok from our devices?

WGN-AM (Chicago, IL) — Veteran journalist and social media strategist Scott Kleinberg joins Anna to tell us everything we need to know about the controversial Tik Tok app. Why are some companies telling employees to delete the app?
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Google and Apple teaming up to find solutions to the COVID-19 pandemic

Google and Apple teaming up to find solutions to the COVID-19 pandemic

WGN-AM 720 (Chicago, IL) — Apple and Google announced that they are getting together to build technology that enables public health agencies to write contact-tracing apps. Social media strategist Scott Kleinberg joined the Bob Sirott Show to explain how the two tech giants are putting aside their rivalry to try to stop the spread of the coronavirus.
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Job Hunters: Watch What You Post on Social Media

Job Hunters: Watch What You Post on Social Media

WGN-AM 720 (Chicago, IL) — If you’re job hunting, be aware of what you post and don’t post on social media. Scott Kleinberg, social media strategist joins the show to give some tips.
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Anticipating the future of social media

Anticipating the future of social media

Chicago Tribune — The future seems like an appropriate theme this week. You see, this is my penultimate So Social. After almost 11 years at the Tribune and about 4 1/2 writing the column, I'm off to a new adventure in New York. No one knows what the future holds. Doc Brown told Marty that people shouldn't know too much about their destiny. True and true. But as social media continues to mature, making an informed guess about what to expect won't hurt anyone - and in fact, it can help you create a strategy, whether you are just trying to gain a few more followers or if your job depends on it.
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5 top tips for live streaming video on social media

5 top tips for live streaming video on social media

Chicago Tribune — No matter what you share, this is the right time to experiment in the live video space. And to make that easier, here are my five top tips for live streaming.
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Why algorithms are changing the social media game -- and not for the better

Why algorithms are changing the social media game -- and not for the better

Chicago Tribune — Algorithm. It's a fancy word for the order in which things appear in social media and search engines. Your Facebook feed has been programmed by an algorithm for years now, and it's why you see things that your friends don't and vice versa. The way Facebook explains it, algorithms are unavoidable because, with so much content, there has to be a way to filter it all, so it makes sense. I get that, mostly. And I get that algorithms aren't necessarily evil, mostly. But I don't believe that algorithms are always the best solution. Twitter launched its version in February.
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Scott Kleinberg Helms Soc. Media at Chicago Trib | Cision

Scott Kleinberg Helms Soc. Media at Chicago Trib | Cision

cision.com — Chicago Tribune has promoted Scott Kleinberg to senior social media editor responsible for the newspaper's short and long-term social media strategy and projects. Kleinberg has been a social media editor for the paper since September 2011, and was social media director and web editor for the Trib's free commuter, the RedEye, before that going back to May 2005.
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Social media spring cleaning

Social media spring cleaning

Chicago Tribune — I hope your social media isn't as messy as your closet, because it can be a bigger problem than a misplaced shirt. Spring cleaning was never intended to be a time for a social media checkup, but it makes sense, so why not embrace it?
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5 cool and simple social media tips to try today

5 cool and simple social media tips to try today

Chicago Tribune — I got to thinking about the incredible number of social media tips out there, which led me to start categorizing them into different buckets: beginner, intermediate and advanced. Because, you know, this is what I do in my spare time. Then I got to thinking about a fourth bucket: cool tips, ones that aren't necessarily easy or hard; they're just interesting and potentially really useful.
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How to use Facebook's new Reactions

How to use Facebook's new Reactions

Chicago Tribune — Facebook recently launched Reactions, those new emojis that live alongside the Like button, and just like that we went from one way to sum up our feelings to six.
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How to create and use Twitter lists

How to create and use Twitter lists

Chicago Tribune — I wrote recently that Twitter isn't hard to use, despite what you may have heard. In that column, I suggested creating Twitter lists, and many of you reached out to ask me how to do it. Great question, and thank you for bringing it up. Here's everything you need to know to be a Twitter list pro.
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Watch your mouth on social media

Watch your mouth on social media

Chicago Tribune — Watch your mouth, please. And please watch it online, too. One of the worst things I see, and I see it often, is people sharing horrendously inconsiderate and sometimes completely inappropriate comments on Facebook and Twitter.
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5 key things to remember in social media

5 key things to remember in social media

Chicago Tribune — Social media tips come and go, and while keeping a collection of all of them would serve you well, there are certain tips and tricks that we absolutely must remember. Here are some of my favorites.
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Don't believe the hype: Twitter is not hard to use

Don't believe the hype: Twitter is not hard to use

Chicago Tribune — There has been a lot of talk recently about Twitter being in trouble and how one of the company's biggest problems is a product that's too difficult to use, especially for beginners. I can think of many ways Twitter could be better, but it's not difficult. Today, I'll show you what I mean and if you don't agree now, you soon will.
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How to choose a strong password for your social media accounts

How to choose a strong password for your social media accounts

Chicago Tribune — I was reading SplashData's annual report of the worst passwords, and frankly I'm appalled that people can be so lackadaisical when it comes to protecting themselves and their personal data. Newsflash, #SoSocial readers: 123456 is a terrible password. So is baseball and 12345678, yet they all made the top ten in 2015. Seriously.
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How to use Peach: The time is ripe to learn

How to use Peach: The time is ripe to learn

Barrington Courier-Review — By now, I'm guessing you've heard about Peach, the hot new social network that everyone is downloading. It is definitely the talk of the tech space lately. I know what you're thinking. Another app? Really? And my answer is yes.
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