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Sedki Karoui

As seen in: Taylor & Francis Online
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Articles by Sedki Karoui

Investigating Consumer Xenocentrism in Emerging Markets: The Mediating Role of Product Judgments

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By Sedki Karoui, Romdhane Khemakhem, Samy Belaid, Azza Ghribi
| Taylor & Francis Online
Advanced search Journal of African Business Latest Articles Submit an article Journal homepage Full Article Figures & data References Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/15228916.2025.2504777?needAccess=true ABSTRACT Building on the growing literature on consumer xenocentrism (C-XEN), this study aims to enhance our understanding of this construct by proposing a theoretical framework that investigates C-XEN antecedents, control variables, and its impact...
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