If you want to be in the seedstock business, there is one very basic process you must have dialed-in. Start by establishing the most basic marketing plan built around meeting your target customers’ needs. When building your marketing strategy, start with the end in mind. Establish who your customers really are. Where will the bulk of your genetics go and who will buy them? The most common pitfall breeders fall into is failing to accurately assess who this group is and what they really want.
