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Niod, Paula’s Choice, État Pur… know how to speak to the very exclusive club of “skincare fanatics” who haunt the web in search of the perfect beauty treatment. These expert brands, where active ingredients are always in the spotlight, without any bias towards naturalness, do not obey the laws of marketing or glamour, but those of the latest scientific research. Difficult to access and sometimes complex to understand, they do not hesitate to use technical terms.
For years, Le Petit Marseillais has been present in the bathroom of one out of two French families (source: Kantar, penetration FY 2020). Today, the brand is deploying its recognized expertise in the world of beauty hygiene and is launching the Haute Tolérance range of shower gels, dedicated to sensitive skin (100% recyclable 400 ml bottle, €3.30/€3.50).
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