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For years, the property industry spoke about women buyers like they were an exciting new demographic someone had recently discovered. Apparently, nobody was checking the deeds office. Women have not suddenly arrived in South African real estate. They have been steadily buying, investing, co-owning and building wealth while much of the property industry was still treating them like a niche audience.
Buying or selling property in South Africa is one of the most consequential financial decisions most people make in their lives, yet far too many approach it with guesswork, emotion or outdated assumptions. A truly savvy property player understands that success isn’t defined by luck - it’s shaped by research, insight and an intimate knowledge of both the market and the neighbourhood.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
