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Articles by Semora Nibbs
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A lot of posts lately have been talking about the "viability" of STRs in 2026. The consensus seems to be that the 2021 "gold rush" where you could throw a dart at the MLS and win is officially over. What I’m seeing in my own portfolio and when auditing others is a widening gap between the "Property Owners" and the "Hospitality Operators." If you are treating your STR like a long-term rental with furniture added, you're likely seeing your occupancy tank.
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What is the one "visual" upgrade you made that you originally thought was "overkill" but now you wouldn't launch a property without?: I personally like minimalist, modern, tasteful decor which can be a plus and minus in the beach arena where some do seem to favor the kitschy, worn cottage look.
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I noticed a lot of the conversation on my previous post centered around where to actually spend your money for the best return. Since the bathroom has the highest impact on guest cleanliness ratings, I figured I'd tackle the "million dollar" question: What exactly goes into a $300 bathroom refresh? Most investors think they need to gut a bathroom to make it "Airbnb-ready." They get an $8k–$10k quote and decide to skip it entirely.
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I see a lot of posts asking, "is it worth renovating my STR?" so I wanted to put hard numbers to it. I've been tracking renovation costs and revenue impact across my portfolio. Here's the honest breakdown of the 5 projects that consistently deliver the best returns, and what you'll actually spend doing them yourself vs. hiring out.
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