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In a year when corporate messaging lands flatter than ever, and managers are running leaner teams than ever, the way a manager talks about a well-being program makes or breaks the whole thing. Which is why a recent conversation with Kristin Chenevert, Health & Wellness Manager at Citizens, is insightful in this moment. The retail bank has about 3,000 people managers. Through consistent focus over time, it’s built a manager activation strategy that works.
A well-being platform launches. Six months pass. The benefits leader checks progress and finds a knot of problems: participation plateaued in week one, managers haven’t mentioned the program to their teams, and no one’s sure how to change the trajectory before it shows up as pure cost. Did the platform fail? No. The activation did. Workforce Activation isn't a feature inside a platform subscription.
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