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In a year when corporate messaging lands flatter than ever, and managers are running leaner teams than ever, the way a manager talks about a well-being program makes or breaks the whole thing. Which is why a recent conversation with Kristin Chenevert, Health & Wellness Manager at Citizens, is insightful in this moment. The retail bank has about 3,000 people managers. Through consistent focus over time, it’s built a manager activation strategy that works.
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