Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Sheila Fox Morrison
9 Steps to Guide Parents Through the Myopia Management Decision
June 3, 2024 By Sheila Morrison, OD, MSc, FSLS, FAAO By conducting thorough eye exams, educating parents on management options, engaging in detailed discussions, and considering the child’s lifestyle and preferences, we can help parents make informed decisions. Myopia necessitates a methodical and evidence-based approach from eye care providers to guide parents through the management decision-making process.
Where's the Whisky? A Cautionary Tale for Brand Extensions | JD Supra
[co-author: Simran Kaur]* Employing a brand extension strategy can be a powerful way to leverage an existing brand and its consumer reputation to promote a new product, flavor, or product variation. However, it can also mislead consumers and result in consumer confusion. Confusion is particularly possible when a brand uses an established trademark for one type of product to release a new, different product into the market, leading to potential trademark disputes and litigation.
Surnames as Trademarks: Tips for Family Businesses | JD Supra
Choosing the right name is important when starting a business because the business name plays an important role in brand growth and perception. For many family-owned enterprises, business name and surname are inextricably and reputationally linked. Many well-known businesses have been named for their founders: Johnson & Johnson, McDonald's, Guinness, Ford, Dell, Chase, to name a few.
'I try not to spend too much time regretting the years we were not in touch'
Morrison (right) and her brother Gordon in Halifax (Courtesy of Sheila Morrison) I am four, jabbing my Peter Rabbit bowl of quivering strawberry Jell-O studded with Del Monte fruit cocktail with my finger. You are bald, four months old, sleeping in the crook of mom’s left arm. As I put a spoonful of Jell-O to my mouth, mom lifts the whistling kettle. I jump as it clatters to the floor. She runs screaming into the hall, down the stairs of our flat and outdoors, clutching you to her breast.
USPTO Issues Exam Guide Regarding Registration of Marks for Cannabis and Cannabis-Related Goods and Services in Light of 2018 Farm Bill | JD Supra
Updated: May 25, 2018: JD Supra is a legal publishing service that connects experts and their content with broader audiences of professionals, journalists and associations.
Corneal Rehabilitation
Article DRY EYE DX AND TX CORNEAL REHABILITATION FOR A NEUROTROPHIC CORNEA By SHEILA MORRISON, OD, MS, & AMBER GAUME GIANNONI, OD November 1, 2018 Neurotrophic keratitis (NK) is considered one of the most challenging anterior segment conditions to manage due to its chronic and visually destructive nature. When intervening, timeliness is of the essence. In some cases, by the time a patient lands in the practitioner’s chair, the cornea may have already sustained serious damage and scarring.
Part 2: Let’s Get Digital - Building and Protecting Your Food & Beverage Brand
Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra: Already signed up? Log in here By using the service, you signify your acceptance of JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources.
Part 1: Trademarks 101 - Building and Protecting Your Food & Beverage Brand
Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra: Already signed up? Log in here By using the service, you signify your acceptance of JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Sheila Fox
Contact Sheila Fox, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack