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Ireland’s alcohol advertising controls Posted on September 9 2025 at 11:04 In our latest blog, Dr Sheila Gilheany, CEO of Alcohol Action Ireland, reflects on Ireland’s experience of implementing restrictions on alcohol marketing and advertising - along with a range of other public health measures including minimum unit pricing and labelling laws.
Ireland has gained a degree of global attention for its strides in recent years to address long-standing alcohol issues. In common with many European countries, we have high levels of alcohol consumption along with particularly risky patterns of drinking. For example, Ireland has the of heavy episodic drinking in OECD countries.
Bringing together evidence, policy and practice to reduce alcohol harm Get the facts – on the labelAdmin Recent alcohol advertisements are carrying an industry slogan – Get the Facts. But what’s in a bottle of wine or a can of beer? Judging by current labels in Ireland and across the world, the answer might be some combination of a rural idyll, a promise of a good time, a romantic evening in, a cheeky brunch or a raucous night out with friends.
St. Patrick’s Day has a special resonance for Ireland this year. For the first time since 2019, traditional parades and gatherings will take place in communities throughout the country during our public holiday on March 17. The celebrations were canceled in 2020 and 2021 because of the COVID-19 pandemic, but this year, the government granted an additional special public holiday on March 18, providing an opportunity for people to celebrate with friends and family.
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