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Companies, Sector Insights, Venture Capital | 22 September 2016 Three months into the release of Pokémon Go, there is a good chance you have bumped into one of its estimated 100 million players. The game’s hype may be short-lived, but there is no denying that it has taken the world by storm. What is less commented on is that this represents the first major consumer breakthrough for augmented reality (AR).
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