I am a Social Business Intelligence Evangelist, Social Data Analyst, Social Growth Hacker, Speaker and Startup Advisor who believes 'Your Audience is your biggest asset'.
I lead Social Strategi, a Social Data Agency that offers Social Audience Insights to help Brands understand and maximize on Audience Affinities without investing in expensive Social Data Tools or hiring in-house Data Scientists.
I host a weekly podcast called ‘The Social CMO Show’ that interviews chief marketing officers and passionate business leaders about the marketing challenges they face today and how they're tackling them with cutting edge growth hacking techniques.
The Show features interviews of visionaries like Guy Kawasaki - Chief Evangelist of Canva, Sandy Carter - GM and Social Business Evangelist for IBM, Mike Volpe - CMO of Hubspot, Robin Zucker - VP of Digital Media Marketing for Playboy, Shalini Govil Pai - Global Head YouTube Google, Larry Kim - Founder and CEO of WordStream as well as Dennis Yu - CEO of BlitzMetrics amongst many more.
I started The Social Business School to help understand how Social Data can help in Growth Hacking and achieving Social Business Nirvana as a way to pay it forward.
I’m a regular contributor to famous Social Media blog sites like Social Media Today, Salesforce and SAP Innovation. I also write as the growth hacking expert for Startup Grind that educates and inspires 215,977 entrepreneurs in 175 cities in 70 countries worldwide.
Known as 'The Social Data Girl' for providing smart, data driven marketing insights for Social Business Nirvana, I’m an expert at Custom Audience Development where Social Business intelligence is harnessed and Social + Data + Advertising are leveraged for Growth Hacking.
In 2015, Social Media Today called me ‘Social Business Professional on the move’ for my contributions to Social Business.