Sierra Shafer
Verified
(She/Her)
As seen in:
Ski Magazine,
Yahoo Life,
Flipboard,
Yahoo Sports,
Outside Magazine,
Men's Journal,
Contently,
Climbing Magazine,
GrindTV,
Backpacker Magazine,
POWDER Magazine
and
Covers:
skiing + skiers, gear, climate change, environmental policy
Lightning strike survivor, charcuterie lover, and après advocate. Editorial Director of @skimagazine @backpackermag @climbingmagazine.
Interview
Have you ever used a typewriter?
Yes! I used to use it to write stories about Smurfs ...
How is social media changing news?
News spreads much faster than ever before. The need to be accurate is still extremely important. We have to get it right the first time.
How do you prefer to be pitched on stories?
Short email, telling me you understand my needs and have a way to meet them.
What tools and software do you use to do your job?
The ones addressed to editors at competing titles
What advice can you offer to aspiring journalists?
Be persistent. Be patience. Be proactive.
When's the best time to pitch you?
Tuesday morning.
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.