Sierra Shafer on Muck Rack

Sierra Shafer

Verified
(She/Her)
Salt Lake City
As seen in: Ski Magazine, Yahoo Life, Flipboard, Yahoo Sports, Outside Magazine, Men's Journal, Contently, Climbing Magazine, GrindTV, Backpacker Magazine, POWDER Magazine and
Covers:  skiing + skiers, gear, climate change, environmental policy
Lightning strike survivor, charcuterie lover, and après advocate. Editorial Director of @skimagazine @backpackermag @climbingmagazine.
Back to Sierra Shafer’s profile

Interview

Have you ever used a typewriter?

Yes! I used to use it to write stories about Smurfs ...

How is social media changing news?

News spreads much faster than ever before. The need to be accurate is still extremely important. We have to get it right the first time.

How do you prefer to be pitched on stories?

Short email, telling me you understand my needs and have a way to meet them.

What tools and software do you use to do your job?

The ones addressed to editors at competing titles

What advice can you offer to aspiring journalists?

Be persistent. Be patience. Be proactive.

When's the best time to pitch you?

Tuesday morning.
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