Laurel Papworth
(She/Her)
Sydney
As seen in:
The Australian,
GIGAZINE
Covers:
Metaverse, Virtual Worlds, Virtual Reality, Augmented Reality, Mixed Reality.
Doesn't Cover:
Not a fan of cryptocurrency BS. However will talk on strategic "how metaverse economies function on decentralised currencies" type of question. Otherwise, no, Sorry!
#chatGPT Lecturer #artificialintelligence at Aust Institute of Management ~ Australia ~ Forbes Top 50 ~pa@laurelpapworth.com 0432684992 #Keynote #AI Personal
Articles by Laurel Papworth
ASIA: Malaysia MOL buys Friendster
Hardly any surprises here – I’ve covered the popularity of Friendster in Asia in my Social Media podcasts, and the sophistication of the Malaysian social network industry in blog posts: Friendster, the social network which set things off more than half a decade ago has finally been sold after several attempts in the past years.
Media140 Sydney: Social Media Twitter & Journalism
I spoke at Media140 Sydney – I want to highlight some of the “arguments” used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content. Our stories. We didn’t give you the Human Story, we loaned it to you, and now we’re taking it back.
Australia: Number of Australians on Facebook 2010
Well, the number of Australians on Facebook has shot through the roof. After sitting on 6 million for a while, we have 7,900,000 monthly active users, 6,900,000 over 18 years old. That’s quite a jump. Or maybe it’s been longer than I thought since I last checked. If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population. It just keeps increasing.
Facebook Instagram Course - Sydney October 2019 #SocialMediaCourse #Sydney
You are here: Home / Course / Facebook Instagram Course – Sydney October 2019 #SocialMediaCourse #Sydney This is a two day course for Facebook and Instagram Admins that have some experience at a business level with social media platforms and want to go to the next level. It is most suitable for Intermediate level professionals in the social media industry. Facebook Content Creation, posting, creating, images, videos, livestream, when to post? Is Instagram right for your business?
Mudgee: Build a Social Media Website with Wordpress
Do you need a website for your business? Do you want free hosting, and a free site that acts as a social media website for your customer communications? In this one day course I take you through setting up your site from scratch.
Laurel Papworth Training
FBO - SEO For Facebook - How to Get Into Your Customers Facebook Newsfeed! Facebook Optimisation: Tips and Engagement Tricks to get into the Facebook Newsfeed of Customers and Clients FBO SEO
3 Day INTENSIVE Social Media Course ADELAIDE - NOVEMBER 2019
Curriculum of 3 Day Social Media Intensive in Adelaide: The 7 steps of social media Engagement understanding social media from an organisational evolutionary perspective. The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services.
How to create a Civilly Disobedient #shitstorm online & off #socialmedia
How to create a resistance movement using social media and the steps to do so. This framework came from one I developed for social media campaigns for companies (workshops) but hey! it works for grassroots activism too! Â Social Media puts the media in YOUR hands now. The power is great but so is the responsibility. That doesn’t mean don’t use the power, just use it wisely. There’s a bunch of manifestos doing the rounds so I thought I’d add mine into the pot.
2017 How to Create and Use Facebook Business Page Lists
2017 How to Create and Use Facebook Lists: the old way has gone. Dear students, In this video lecture I walk you through creating Facebook Business Pages especially for LISTS. Why do you want lists? Oh to keep an eye on your industry, to see best practices from your fellow travellers, to find content to share, to watch out what NOT to do and so on.
Social Media is Dead, Long Live Big Data
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data . I've been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.
Laurel Papworth Training
Take just 30 mins to create an online Shopify shop and add it to yourFacebook Page. Price in AUD.
Laurel Papworth Training
FBO - SEO For Facebook - How to Get Into Your Customers Facebook Newsfeed! Facebook Optimisation: Tips and Engagement Tricks to get into the Facebook Newsfeed of Customers and Clients FBO SEO
The Complete Facebook Business Course: Manage Facebook Pages
This course is for those that want more likes and engagement on their Facebook Page, who feel there is more to discover or who want to set up their Facebook properly as the first 30 days are crucial. Also those who want to use analytics to increase engagement (comments and shares) of their status updates. Do you need to understand Facebook Optimisation (FBO) such as Last Actor 50 and how to leverage it?
Laurel Papworth Training
Learn how Facebook decides whether YOUR Facebook Page updates are going in your CUSTOMERS' Facebook Newsfeed and tips on how to manage FBO!
6 Reasons Your Business Doesn’t Need Social Media
and trust me I’ve heard them all – are: There are others but you get the gist. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. Years ago, when I proposed running a “social media for your business” workshop or presentations the response used to be “who needs it, just wasting time online”. Today most of those responses have disappeared.
How Teachers can Manage Student Contact on Facebook
Are you concerned about Privacy and Facebook with students and teachers? Looking to see if Social Media Privacy can be managed? In this video I take you through setting up your Facebook Profile so you can manage privacy and student “friendship” with Facebook Lists. Now you may be one of those teachers that doesn’t want to connect with students outside of your designated work hours at school.
3 Day INTENSIVE Social Media Course Sydney - August 2016
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Laurel Papworth's answer to I love to read Mashable, daily. But, they no longer show email subscriptions or RSS feeds on their website. Is Mashable joining Google in killing off RSS? - Quora
Facebook's EdgeRank reduces the number of posts I see there. And my Google+ and Twitter streams are large enough to easily miss many of their articles. Besides, I want my e-Marketing and Social Media Marketing students to see all their daily content, too.
How Often Should I Post on Facebook? #FBO
HOW OFTEN SHOULD I POST ON FACEBOOK? I wish I had a licorice allsort for every time this is asked in a social media workshop or a conference. Facebook has an algorithm (FBO) and one of the FBO datasets or criteria is called Last Actor 50 – did this person interact with you and you Page/Profile/Group in their last 50 interactions? It’s supposed to be for weddings. e.g. liking a wedding breakfast updates means you want to see the wedding photos and then wedding reception and dinner.
Social Media Toolbox: Schedule, Autofollow and Automation
This is a Corporate course for Business, Government and Not for Profits: Save Time: Learn about autoposting and autoscheduling, natively within Facebook & Twitter as well investigate which social media dashboards are best for automation - Hootsuite, Sprout Social and Buffer. Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Work around challenges of automating Google Plus. Includes an advanced spreadsheet conversation calendar lecture.
Laurel Papworth Training
Take just 30 mins to create an online Shopify shop and add it to yourFacebook Page. Price in AUD.
3 Day INTENSIVE Social Media Course Sydney - February 2016
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Animals Eat Their Veggies Too! By Adele K. Thomas
News on Film TV and Screen Australia by Laurel Papworth Please enable Javascript to correctly display the content on Paper.li
Financial Services Australia #FinServ
Daily News from top Australian Financial Services by Laurel Papworth Please enable Javascript to correctly display the content on Paper.li
How to Do a LinkedIn Profile Audit
Audit/Benchmark your LinkedIn Profile. This is a video on how to do a preliminary AUDIT for your personal LinkedIn Profile AUDIT (fill in).
「風邪予防にビタミンCはウソ」「飲酒で風邪予防」など民間療法のウソと本当
2015年05月12日 09時00分 メモ by M Ryan Taylor 「首にネギを巻く」「足湯する」「ビタミンCを摂取する」など、風邪を引いた時の対処法や風邪を引かないようにする予防法として、さまざまな民間療法が存在します。これらは実際に効き目があるのか？ということで、イギリスの放送局BBCが本当に効果のある民間療法とそうでないものについてまとめています。 BBC - Future - Dos and don’ts for common colds http://www.bbc.com/future/story/20141212-dos-and-donts-for-common-colds 一般的に健康によいと言われていることの1つとして「ビタミンCやビタミンDを摂取する」というものがあります。しかし、カナダにあるアルバータ大学の研究者Michael...
Tweeting during a crisis: #SocialMedia Voice
Just a short little post on the storm around my 3 tweets regarding the Sydney Siege. So here goes for those of you interested: In a perfect world I would’ve found the characters to say “hey does anyone know who the community manager is for Lindt, is it Karen or Alyssa or the manager? Lemme know if they need help or just a shoulder to cry on, supporting those supporting the hostages” etc. My intention was true, my phrasing was muddy. For THAT I apologise.
Finish This Sentence: Social Media is…
There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence….” games. It never ends well – either ignored or turned vile. Here’s some tips and warnings for beginner online community managers. Why do companies insist on doing dodgy “campaigns”? We call them community events, or viral spiked activities in online communities. Dodgy meaning completely unrelated to the community values or to the company brand message.
How 2nd Screen Apps killed off Television Advertising - Social Media TV
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to Facebook, Twitter and Zeebox.
The Oztralian
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8 ways to deal with negative comments in online communities
How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? How about a bitchy tweet on Twitter? Fight with them? Ignore them? Promise to do better? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience.
Social Media Monetization Connect Now
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How To: TV Film Social Media campaigns
Social Media Entertainment campaigns for TV and film. Click for bigger. Australia TV and Film industry is heating up – Gary presented this at SPAA Fringe, and I’m on the panel in Gold Coast next month. This is pretty well the format to how I teach my How To Do A Social Media Campaign workshops – not the little 1 hour or 3 hour things, the proper ones. Heh. It’s evolved over the years, and layered a whole bunch of different aspects in.
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