Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Silver Optimus
Hasbro Files Trademark for New In-House Model Kit Line
A brand new trademark filing has surfaced at the United States Patent and Trademark Office for “Hasbro Makits,” strongly suggesting that the toy giant is preparing to launch an in-house line of model kits tied to its major franchises. If the project moves forward, it is highly likely that Hasbro’s flagship brands, such as Transformers and G.I. Joe, will be among the properties adapted into the new line.
CultureFly Transformers: The Movie VS. Series Revealed
The Summer 2026 edition of Total Licensing magazine is now available, spotlighting the upcoming Licensing Expo in Las Vegas and featuring a cover story on toy industry giant Hasbro. Among the highlights, Hasbro details its plans for the anniversary celebrations of Transformers: The Movie, continuing the brand’s nostalgic push surrounding the iconic 1986 animated film. The feature also offers fans a first look at an all-new licensed product line from CultureFly.
Hasbro Expands To Broadcast TV With New Hasbro Legends Channel
Hasbro Entertainment has partnered with Get After It Media (GAIM) to launch Hasbro Legends, a new linear broadcast channel dedicated to the company’s iconic franchises. The channel will roll out across GAIM’s national broadcast network, reaching over 70 million U.S. homes at launch, with additional expansion planned through streaming platforms, including GAIM’s upcoming Heartland+ service.
Paramount Pictures Set To Showcase At CinemaCon 2026
Paramount Pictures is once again set to unveil its upcoming theatrical slate at this year’s CinemaCon in Las Vegas, signaling another major showcase for the studio following a notably successful year. Industry attention surrounding Paramount’s presentation is particularly heightened by reports of its recent acquisition of HBO Max.
Hasbro To Kick-Off An Apology Tour Over 1986 Movie Trauma, New Toys Planned?
Hasbro is set to kick-off an ‘Apology Tour‘ over the trauma created by the events and deaths of Transformers: The Movie (1986).
Hasbro Applies For The Transformation Sound Trademark
Hasbro’s latest filing with the United States Patent and Trademark Office stands out as particularly unusual compared to their typical submissions. Filed under the same classification used for other Transformers toy trademarks, this application seeks protection for the iconic ‘Transformation Sound‘.
Josh Duhamel Interested In Returning To Transformers Live Action Movies
The Transformers franchise could soon be rolling out another live-action installment — and this time, Michael Bay himself may be back in the director’s chair. In June 2025, insider Matthew Belloni reported that Bay had approached Paramount with interest in developing a new Transformers movie, even teaming with writer Jordan VanDina on a script. Now, a veteran cast member has weighed in on the rumors, sharing both surprise and enthusiasm at the idea of Bay’s return.
Hasbro Explains Their Digital Gaming Future
Hasbro’s CFO & COO Gina Goetter sat down at this year’s J.P Morgan Global Technology, Media, and Communications Conference to explain their future plans on digital space. Hasbro talked a little bit about their upcoming AAA game with Saber Interactive. However, the actual IP in question has not yet been revealed: “[Hasbro] also in February announced a partnership with Saber Interactive, where it is a co-development. So we’re coming to the table, they’re coming to the table.
Transformers: Cyberworld YouTube Series And Toyline To Release This July
Transformers: Cyberworld YouTube Series And Toyline To Release This July Posted on February 25, 2025 at 11:10 pm by Silver Optimus under Transformers Cyberworld Just ahead of the New York Toy Fair 2025, we have received reliable word that the Transformers: Cyberworld YouTube Series and its Toyline is set to release this July. While a specific date is not mentioned at the moment, Hasbro is said to make an official announcement really soon.
Hasbro Unveils New Strategy: Playing to Win
During their 4th Quarter and 2024 Full Year Financial Call, Hasbro issued a Press Release outlining their future strategy. Our summary: Hasbro has unveiled its new strategic plan, “Playing to Win,” which will guide the company through 2027. The plan focuses on expanding its audience from 500 million to 750 million through play-fueled engagement and partnerships. Hasbro expects mid-single-digit revenue growth, operating profit margin improvements, and $1 billion in cost savings by 2027.
Barricade At Nuremberg Toy Fair 2025 Brand Mascot Parade
One of the longest-standing traditions at the Nuremberg Toy Fair is the Brand Mascot Parade. During the event, mascots representing toy companies would parade together every year. Last year we saw Bumblebee joining hands with Peppa Pig and Sunny Starscout to represent Hasbro at the booth, but was seemingly absent from the actual parade. For the 2025 edition of Spielwarenmesse, we have… Barricade. Yes, Barricade. This blue-and-white version of Barricade closely resembles his early movie designs.
Better Quality Transformers: Cyberworld Image And More Info
Thanks to 2005 Boards member Teletraan III who pointed us in the right direction, we now have the original image from the promo art for Transformers: Cyberworld. The image in question is now confirmed to be a mock-up of the Transformers section of Hasbro’s booth at Nuremberg Toy Fair 2025. As we guessed, the official info and the artwork originate from a project aimed at content creators to cover the reveal of the new YouTube show and the toys on display (mostly toys, of course).
Official Info On Transformers: Cyberworld YouTube Series And Toys
Following the initial leak on X, the same poster has updated fans with new info from the Transformers: Cyberworld YouTube Series. “Since their creation, Transformers have encouraged and inspired kids across the globe to use their imagination and create inventive worlds for the transformative vehicle-soldiers to fit within. It’s been their calling card for years, and it’s only increased as the toys have evolved into true mechanical wonders.
Perfect Toys Licensed Cyberverse Transforming Megatron RC Tank Found At Sri Lankan Retail
Transformers: Cyberworld is right around the corner but this newsie stumbled upon a curious little artifact from the Cyberverse-era. In stock at Sri Lankan Retail is an auto-transforming (auto-converting?) Megatron RC Tank by Perfect Toys. Perfect Toys is a Chinese license-holder who previously manufactured RC vehicles based on Transformers: Bumblebee movie and Transformers: Rise of the Beasts. But, this is the first time we heard of their ventures with Transformers: Cyberverse.
Transformers: Cyberworld Toyline Price Points Revealed
Luke Stark TRA CYBERWORLD CC MIRAGE Product Number: G1819 EAN: 5010996321510 TRA CYBERWORLD SCORPONOK STRIKE BATTLE Product Number: G1659 EAN: 5010996320865 TRA CYBERWORLD ARMOR GALVATRON Product Number: G1052 EAN: 5010996319784 TRA CYBERWORLD CC SKYBYTE Product Number: G1050 EAN: 5010996319814 TRA CYBERWORLD CC MEG BULL Product Number: G10435L00 EAN: 5010996319838 TRA CYBERWORLD CC SNARL Product Number: G1042 EAN: 5010996319821 TRA CYBERWORLD CC OP OFFROAD Product Number: G1040 EAN:...
Hasbro Stops Financing Movie Projects
Speaking to Bloomberg, Hasbro CEO Chris Cocks states that the toy giant will stop co-financing movie projects. Mr. Cocks is leading the company through a challenging transition, focusing on video games and digital entertainment to offset declining toy sales and underperforming movie ventures. A gamer at heart, Chris Cocks joined Hasbro in 2016, overseeing the rapid growth of the Wizards of the Coast division, which produces Magic: The Gathering and Dungeons & Dragons.
Transformers: Alliance AR Mobile Game Set To Return Soon?
Australian Classification Board has included a new entry for Transformers: Alliance, a mobile game developed by Snowpipe Inc. Following the classification, the Android Playstore version of the game is now online with an updated date marked September 25th. This augmented reality game was first developed in 2022 for the Japanese market but was shutdown back in June 2023. The game’s return was foretold by a leaked roadmap document.
Transformers: One Home Release Bonus Footage Rated
Transformers: One Home Release Bonus Footage Rated Posted on September 30, 2024 at 12:19 am by Silver Optimus under Transformers Movie (Just Movie), Transformers One Australian Classification Board has rated the bonus content of the home release of Transformers: One.
Hasbro Official Press Release For Brand Licensing Europe 2024
Hasbro has sent out a long press release; highlighting its presence at the ongoing Brand Licensing Europe 2024. The toy giant has made some great collaborations with various product and service companies across the globe to bring officially licensed products to its consumers.
Update: Transformers: Cyberworld Official Trademark Revealed
Ratchet101 I just suggested that as a possibility. I still don’t see a tv element in that trademark. This leads me to I don’t know the source of these roadmaps, but it seems odd to me. I don’t deny Earthspark is ending, but it seems really bizarre to me to start a new cartoon, and the release specials for the last cartoon. It would be like if predacons rising came out in the middle of rid season 1.
Classification Listings Found For The Transformers Games By Microsoft Studios
Following our initial news about the mysterious Transformers video games by Microsoft Studios, two new ratings classification entries have turned up at the Australian Classification Board where movies, video games, and other entertainment properties are rated and classified.
Rumor: Microsoft Studios Is Working On Two Transformers Video Game Projects?
We have received some intel stating that Microsoft Studios is working on not just one but two video game projects simply (code)named Transformers. While we do not have any information at the moment, both projects seem to be targeting this year for their release. It is interesting that Microsoft Studios now owns Activision Blizzard (formerly known as Activision).
Transformers: Cyberworld Official Trademark Revealed
Hasbro has applied for the Transformers: Cyberworld trademark following the news last week. Transformers: Cyberworld is an unannounced upcoming animated series by Hasbro. The series is slated for release in Q3 next year (2025) with an accompanying toy line. Trademark Details: Trademark Name: Cyberworld Trademark Number: Status Date: Aug.
Transformers: One Official Runtime And Australian Rating Revealed
Australian Classification website, the government authority in charge of rating and censorship of entertainment media planned for release in Australia has published the theatrical run time and the rating of Transformers: One. This news also means the movie is now officially completed with the final theatrical cut locked down for distribution.
Hasbro Games: New Trademark For Video Game Publishing, Live-Service Games, And Board Games
Hasbro has applied for a new trademark along with a new logo for Hasbro Games at the United States Patent and Trademark Office. This is likely a rebrand of Hasbro’s existing Hasbro Gaming division; for modern audiences. This new initiative will cover video games, online live-service games, and board games. With Chris Cocks heading the toy giant, it was only a matter of time before we heard such news.
Transformers X G.I. Joe Live Action Movie Updates From SDCC 2024
The creative team from Transformers: One animated movie visited SDCC 2024 over the weekend to promote the upcoming film. While there, many journalists also asked about the Transformers X G.I. Joe Live Action Movie. Speaking to Collider, producer Lorenzo di Bonaventura stated that they are still trying to figure out how to present the movie without an overwhelming number of characters. “We are definitely in the process of figuring out how to integrate G.I. Joe and Transformers.
Transformers X G.I. Joe Live Action Movie Updates From SDCC 2024
The creative team from Transformers: One animated movie visited SDCC 2024 over the weekend to promote the upcoming film. While there, many journalists also asked about the Transformers X G.I. Joe Live Action Movie. Speaking to Collider, producer Lorenzo di Bonaventura stated that they are still trying to figure out how to present the movie without an overwhelming number of characters. “We are definitely in the process of figuring out how to integrate G.I. Joe and Transformers.
Work On Transformers: One Animated Movie Is Set To Wrap Up In July
An entry by Paramount Animation made at the United States Copyright Office seems to indicate that the work on Transformers: One is set to wrap up in July 2024. Entry details: Type of Work: Preregistration Type of Work Preregistered: Motion Picture Preregistration Number / Date: PRE000013350 / 2024-05-16 Application Title: Transformers One Title: Transformers One Copyright Claimant: Paramount Animation, a division of Paramount Pictures Corporation. Address: 5555 Melrose Ave., Hollywood, CA 90603.
Licensing Expo 2024 Press Release By Hasbro
Hasbro has sent us a lengthy press release; highlighting their involvement at this year’s Licensing Expo in Las Vegas. Some of the licensing deals for the Transformers franchise include: TRANSFORMERS x TeeTurtle (North America).
Rumor: Brian Tyler To Score Transformers: One Animated Movie?
A post on Film Music Reporter seems to indicate that Mr. Brian Tyler is set to score the upcoming animated movie Transformers: One. The name Brian Tyler is a familiar one for Transformers fans since his work on Transformers: Prime animated series on Hasbro’s Hub TV Network (remember that one?). The announcement reads: “Brian Tyler (The Super Mario Bros.
Transformers: One Novelization And Other Books Revealed
Simon & Schuster lists several books based on the upcoming movie Transformers: One. The books include the Novelization and a couple of Ready-To-Read books based on two plot points from the movie. You can check out the descriptions below and take a look at the covers, after the jump.
Transformers: Earthspark Season 2 Part I - Episode Titles, Plot Summaries, Air Date, And New Character Names Revealed
Rotten Tomatoes has disclosed the titles, synopses, and release date for the first ten episodes of the forthcoming second season of Transformers: Earthspark. The info also reveals new and returning characters for the show; further confirming recent toy reveals and leaks. Season 2 Part I will air on Friday, June 7th, 2024. Due to the heavy spoiler nature of the content, you can read all about it, after the jump.
Transformers: One Animated Movie - 1st Trailer Launch Video
Paramount has already posted the YouTube video URL for the 1st trailer of Transformers: One animated movie. The stream is set to commence at 9AM Eastern Time on Thursday, 18th April, 2024. Not only that, we are expected to see the first line of toys and merchandise planned for the movie. “Tune in Thursday (April 18) at 6am PT / 9am ET as we count down to the TRANSFORMERS ONE trailer premiere in space with Chris Hemsworth and Brian Tyree Henry.” Stick with TFW2005 as the event unfolds.
Tidbits From Transformers: One Gimmick Toy Line
We have with us, few toy tidbits* from the upcoming gimmick line for Transformers: One. Descriptions include: Transformers: One Battling Figures Transformers: One 2-In-1 Masks Transformers: One Cog Changers Transformers: One Mega Changers Transformers: One Prime Changers You can check it out, after the jump. [*] Disclaimer: The toy names and descriptions are translated from the writer’s native language. Transformers: One Battling Figures Comes as a 2-Pack with a base and weapon accessories.
Hasbro Applies For Void Rivals Transformers Toy Trademark
Hasbro has applied for a new Transformers-related trademark at the United States Patent & Trademark Office (USPTO). The trademark also connects the recent Void Rivals comic book series by Skybound/Image. Trademark Name: Void Rivals USPTO Trademark ID: Trademark Owner: Hasbro, Inc.
First Batch Of Transformers: One Gimmick Toys Arrived In United States
The first batch of Transformers: One gimmick toys have now arrived on the shores of the United States. TRA MV8 2 IN 1 MASK 1 | Product Number: F9181 2-In-1 Masks were first introduced with the gimmick line of Transformers: Rise of the Beasts. Currently, there are two known 2-in-1 masks planned for Transformers: One. Though the toys are in US warehouses, it is unlikely that we will see them soon. News Post Image: Transformers: Rise of the Beasts 2-In-1 Mask Bumblebee.
Hasbro To Showcase Future Transformers Products And Content At Nuremberg Toy Fair 2024
It’s that time of the year for Toy Fairs (not you, New York Toy Fair). Once again, Hasbro Germany is giving us a heads-up on their participation at this year’s Nuremberg Toy Fair, Germany. Hasbro will be showcasing* upcoming Transformers content to the attendees. We expect products from Transformers: One to be available on the show floor. In addition to Hasbro, Wyncor is set to showcase officially licensed Transformers Miraballs.
Transformers: One Movie Release Date Pushed Back In The United Kingdom
We have received official word that the release date for Transformers: One CGI animated movie has been pushed back in the United Kingdom. The movie’s new release will fall on October 11th, 2024 for the fans in the UK. However, the movie will still hit theaters in the European Union on September 12th, 2024. It is unclear if the global release date is affected or not. As of the time of this writing, the date is still officially communicated as September 13th, 2024.
Transformers: One Toyline Street Date Revealed
We have with us another small Christmas gift for our Transformers Fans; especially for those who are eagerly waiting for the upcoming animated movie Transformers: One. The toyline associated with the movie will hit shelves on August 1st, 2024; in time for the movie’s release on September 13th, 2024. We can also reveal a new gimmick line for the movie: Titled Transformers: One Prime Changers, each toy is priced at $59.99.
First Look At Possible Transformers Christmas 2023 Repacks
First Look At Possible Transformers Christmas 2023 Repacks Posted on November 14, 2023 at 4:29 am by Silver Optimus under Transformers Movie Toys & Products We have with us some stock images of an upcoming Christmas Repack for the Transformers brand. This Christmas stocking will contain at least two Transformers toys with other merchandise such as keytags and stickers.
Transformers: Earthspark Season 1 Soundtrack Out Now
Transformers: Earthspark Season 1 Soundtrack Out Now Posted on November 10, 2023 at 1:44 pm by Silver Optimus under Transformers Earthspark Crush Effect’s Transformers: Earthspark Season 1 Soundtrack is out now on popular streaming and digital music websites. Links
Transformers: Earthspark Season 1 Soundtrack Track List Revealed
We have with us the track list for the Transformers: Earthspark Season 1 Soundtrack. The Cave (2:00) First Battle (0:48) Jail Break (0:58) Rooftop (1:17) Moon Heist Fight (2:47) Wake Up (1:57) Looking for Dot (0:49) Quality Control (1:33) Robbie Runs Away (0:44) Something Happened (2:34) We Do Things Together (1:44) Robbie Bugs Out (2:03) Rescue Warehouse (2:20) Twitch Gets Stuck (1:39) The soundtrack will be officially available via multiple platforms on 10th November 2023.
Rumor: Possible Teaser Trailer For Transformers: One Shown During China Licensing Expo 2023
China Licensing Expo 2023 began earlier today and an attendee is giving out a detailed description of a possible teaser from the upcoming animated movie Transformers: One. However, we would like to issue a disclaimer to our readers to take the following information with a grain of salt until proven otherwise. The attendee is also kind enough to draw a pic of the designs of Optimus Prime (Orion Pax) and Megatron.
Transformers Content From Brand Licensing Europe Expo 2023
The Brand Licensing Europe expo is in full swing these days, and 2005 Boards member Hawksford dropped by the Hasbro booth to check out what they have to offer in terms of Transformers. The highlight of the booth is a VR game based on the infamous G.H.O.S.T. Training Room from Transformers: Earthspark Season 1 Episode 20 (‘Disarmed’). Other than that, there were several licensed merchandise including the recently announced Transformers x Bobby Abley Collaboration.
Hasbro Applies For Several Transformers One Trademarks
Hasbro has applied for several Transformers One related trademarks at the United States Patent & Trademark Office. USPTO Number and short description : Entertainment services, namely, the production and distribution of motion pictures. : Toy action figures, toy vehicles, and toy robots convertible into other visual toy forms. : Downloadable game software for use in connection with computers, computer tablets, communication devices, and mobile telephones.
Developers Of Transformers: Reactivate To Showcase The Game During Unreal Fest 2023?
Splash Damage and Bulkhead Interactive, the developers of the upcoming game Transformers: Reactivate, have announced that they will be hosting an event to celebrate their work for the aforementioned game, as well as other games such as Project Astrid, and Wardogs. Official announcement: “Splash Damage & Bulkhead are pleased to invite you to our exclusive Unreal Fest Mixer.
Hasbro To Focus More On Digital Games
We have even more gaming-related news for you today. Hasbro attended a fireside chat at this year’s Goldman Sachs Communacopia & Technology Conference to speak about their general plan for the next 36 months. TFW2005 staff attended… so you don’t have to*. The chat started with a discussion on the recent sale of eOne assets to Lionsgate. Hasbro CEO Chris Cocks mentioned that the toy giant is looking to ‘right-size’ their entertainment effort.
First Look At The Licensed Optimus Prime Video Game Controller By PDP
A couple of weeks ago we reported news of an announcement for a licensed video game controller based on Optimus Prime. Today, thanks to an X (formerly Twitter) account Nintendeal, we have our first look at it. As announced by PDP, the controller features [the decapitated head of] Evergreen Optimus Prime on one grip and artwork of Megatron and Barricade (probably the perpetrators of this heinous crime) on the other. The controller will hit the market on October 13th.
A New Transformers Video Game Controller To Debut This October
A New Transformers Video Game Controller To Debut This October Posted on August 24, 2023 at 7:49 am by Silver Optimus under Video Games PDP, a video game peripheral manufacturer has announced that they will release a licensed video game controller with an Optimus Prime figurine embedded within its translucent body. The controller will hit the market on October 13th. The company has already released similar controllers for the Sonic The Hedgehog franchise and for the Pikmin franchise.
Brand New Transformers: Micro Machines Discovered - Possible G2 Repaints?
Dan Griffin of Military Micros has sent us several pics of what appear to be new and unreleased (yet?) Micro Machines based on the Transformers franchise. The new images include: A repaint of DOTM Leadfoot now features his classic G2 yellow and blue color scheme. AOE Optimus Prime has been repainted to his G1 colors. AOE Galvatron is colored purple to match his G1 look. There is also a golden DOTM Megatron which may have been inspired by his appearance on Golden Lagoon.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Silver
Contact Silver, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack