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Matthew Hutson on Muck Rack

Matthew Hutson

New York
Covers:  science, technology, psychology, AI
Freelance science writer for The New Yorker, Science, Nature, etc. Fire dancer. Into cognition—animal and mineral (aka psych & AI).

Matthew Hutson’s Journalist Portfolio

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The Charisma Effect

The Charisma Effect

The Atlantic — How to bend people to your will

The Power of Rituals

The Power of Rituals

The Boston Globe — Wade Boggs, the Hall of Fame third baseman for the Boston Red Sox, was famous for his pregame rituals. Before each outing, he ate chicken, took batting practice at 5:17 p.m., did wind sprints at 7:17 p.m., and fielded 150 ground balls.

A Discredited Writer Seeking Rehabilitation in a New Book

A Discredited Writer Seeking Rehabilitation in a New Book

The Washington Post — Many people, especially writers, will read this review with bloodlust. In his new book, “A Book About Love,” the science writer Jonah Lehrer hopes to climb his way back into readers’ hearts or at least tolerances after a dramatic public downfall.

This Is Your Mind on Brains

This Is Your Mind on Brains

Slate — Why we’re so mesmerized by MRIs of lit-up brains, even though most of us have no clue what we’re looking at.

Thanks to electric propulsion, cube satellites are about to take over the skies

Thanks to electric propulsion, cube satellites are about to take over the skies

Newsweek — Nanosats-satellites weighing a few pounds or less-are poised to colonize space. Already, hundreds of these cubes (their usual shape) are launched a year, for research, communication and education. But while their electronics can last years, they usually fall out of orbit in a matter of months, thanks to atmospheric drag.

Quenching Consumers' Thirst for 'Authentic' Brands

Quenching Consumers' Thirst for 'Authentic' Brands

The New York Times — Authenticity is a fuzzy concept, but Julie Napoli, a marketing professor at Curtin University, and colleagues recently reported in The Journal of Business Research that consumers see three dimensions to brand authenticity: heritage, sincerity and commitment to quality.

The Power of the Hoodie-Wearing C.E.O.

The Power of the Hoodie-Wearing C.E.O.

The New Yorker — If you're a billionaire in Silicon Valley, you can wear what you want on your feet. Mark Zuckerberg, the C.E.O. of Facebook, has made numerous public appearances in a hoodie and Adidas slide-on sandals. Sergey Brin, a co-founder of Google, is not shy about his Vibram FiveFingers barefoot-style athletic shoes.

Lite-Brite Phrenology

Lite-Brite Phrenology

The Wall Street Journal — Humanity is under attack by blobs. Nestled in our brains, they appear to control our emotions. These infiltrators remain invisible without sophisticated technology, but when discovered they often make headlines.

When Album Cover Art Goes Black

When Album Cover Art Goes Black

WIRED — Solid-black albums can become crossover successes (Metallica), high-profile quasi swan songs (Jay-Z), alluring contraband (Prince), or something by Spinal Tap.