A logistics provider sorts out parcels for delivery at a multi-storey carpark in Singapore, 13 April 2026.(SPH Media) (Edited and refined by Bai Kelei, with the assistance of AI translation.) As Chinese e-commerce platforms step up their expansion into Southeast Asia (SEA), their business model of ultra-low prices, low delivery charges and powerful supply chains is putting mounting pressure on local e-commerce players, traditional retailers, small and medium-sized enterprises and brand owners.