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As 2024 begins, the world is on the edge of uncertainty. Will global conflicts resolve peacefully or spiral out of control? Will economies recover in a "soft landing" or finally be pushed over the cliff into the oft-feared recession? Will government controls ease or will new regulatory and trade stances further hobble consumer products (CP) companies? Is it any wonder that 61% of CEOs in our 5th annual AlixPartners Disruption Index worry that their company is not adapting fast enough?
As 2024 begins, the world is on the edge of uncertainty. Will global conflicts resolve peacefully or spiral out of control? Will economies recover in a “soft landing” or finally be pushed over the cliff into the oft-feared recession? Will government controls ease or will new regulatory and trade stances further hobble consumer products (CP) companies? Is it any wonder that 61% of CEOs in our 5th annual AlixPartners Disruption Index worry that their company is not adapting fast enough?
Today’s consumers demand personalization across categories, products and experiences. From the clothes they wear, to vacation choices, and even to the medicine they take, consumers want unique, individual offerings tailored to their personalities, values, lifestyles, preferences and expectations. Additionally, the shift toward health and wellness is undeniable.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
