S.J. Velasquez on Muck Rack

S.J. Velasquez

Verified
Buffalo
Covers:  religion, death and dying, pop culture, autos and mass transit, travel, society, etymology, irish dance, buffalo ny
Director of Audio Strategy, BTPM.org │ formerly @bbc, @thebuffalonews, @syracusedotcom@SyracuseU, @Canisius_Univ, @_UoW alumna

S.J. Velasquez’s Biography

I’m currently the Director of Audio Strategy at Buffalo Toronto Public Media, where I oversee the vision and growth for our three primary radio and streaming services: BTPM NPR (WBFO), BTPM Classical (WNED) and The Bridge. It’s a role that lets me lean into my obsession with high-quality multimedia storytelling while making sure our digital and broadcast strategies are actually working in sync.

Before returning home to Buffalo, I spent a decade at the BBC. Most recently, I was a Senior Producer for BBC.com, responsible for curating the global mix of news and features for the international website and app. Prior to that, I worked as a digital producer for BBC.com features—a role that saw me writing original stories for BBC Autos, Travel and Worklife, while significantly boosting our social presence and follower engagement along the way.

My roots are firmly in the local news landscape. I served as the Digital Engagement Editor at The Buffalo News, where I coordinated social strategies and helped modernize how the newsroom interacts with readers. Even earlier, I was a multimedia content coordinator for Buffalo.com, where I essentially did it all: blogging, editing, homepage curation, video production, social media management and SEO.

When I’m not hovering around edit bays or the newsroom, I’m likely in a dance studio; I’m a competitive Irish dancer, which keeps me disciplined (and occasionally out of breath). I also recently completed my master’s degree in Death, Religion and Culture from the University of Winchester in England. My dissertation, "Analyzing the ethical implications of death in the news and the role of journalism as a death ritual," allowed me to bridge my media background with my interest in how we handle mortality in the public sphere.

In short, I’ve spent my career finding the sweet spot between traditional journalism, digital innovation and niche academic research—and I’ve had a great time doing it.