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Skyler Irvine

As seen in: Thrive Global
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Articles by Skyler Irvine

10 Tips to Get Your Business Started on Social Media

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By Skyler Irvine
| buff.ly
“Social Media doesn’t work for my business.” I hear this sort of thing all the time. Whether it’s direct to consumer (DTC), business to business (B2B), or even selling an in-person service, the simple truth is that social media is an extremely powerful tool that can 10x your business at a fraction of the cost and effort you would get with traditional media. “But Skyler, I see all these platforms flashing before my eyes. How do I know which ones are right for my business?
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Don’t Get Overwhelmed: There Are Still Only 4 Ways to Get Attention to Your Business

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By Being a Part, Skyler Irvine
| Thrive Global
People often come to me in a panic, saying, “The internet is changing too fast and I can’t keep up with social media! First, there was email and blogging. Then, social media went crazy with new platforms and new features seemingly every day! Now, there are podcasts and live streams. It’s just too much. What should I do?” My answer is always the same, “Niche, Please!” For some reason, people think that the nuances presented by advertising in the Technological Age are unprecedented.
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