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From today, all GP surgeries in England must offer patients the option to book appointments online. For the NHS, it’s being presented as a step forward in modernising access to care, reducing the dreaded '8am phone scramble' and freeing up capacity for those who still prefer or need to use the phone. For those of us working in protection, however, there’s a sense of déjà vu. Many life and health insurers have been providing virtual GP services for years as part of their added-value benefits.
"Too many families still believe insurance is ‘not for them’, simply because they haven’t seen it communicated in a format that feels relevant, respectful, or reassuring." The protection market’s goal is simple, to help people make informed decisions about securing their future against catastrophe. The ultimate tool in achieving this is communication - storytelling, open conversations, and fact-finding. “But conversations are no longer two-dimensional.
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