Scott Fulton
As seen in:
Forbes,
Color Research & Application,
ZDNet,
PCWorld,
ProPublica,
Computerworld,
CIO,
ReadWrite,
Informa,
InfoWorld
and
Professional tech journalist, editor, author, and content strategist.
No longer active on Twitter /X
@smfulton3.bsky.social
@SMFulton3@masto.ai
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Scott Fulton
SBC Media Reinforces Commitment to Authoritative Journalism with Editorial Leadership Changes
SBC Media announced today two changes in the senior leadership, in a move that strengthens the betting and gaming industry leading media organisation’s commitment to credible journalism and service to clients. Firstly, Martyn Elliott has taken up the position of Managing Editor, filling a gap at the top of the editorial structure. He brings years of experience not only across the entire SBC ecosystem, but also of editorial and journalism in the betting industry and beyond.
Gaming in Spain Conference announces agenda
Gaming in Spain Conference announces agenda With far-reaching regulatory innovations on the horizon, the 2026 Gaming in Spain Conference, which takes place on Tuesday, October 15, 2026, is an event that simply cannot be missed. This event offers the perfect mix of highly pertinent topics, relevant attendees & speakers, and up-to-date thought leadership.
The Biggest Threats to B2B Marketing
The B2B marketing landscape is evolving, and quickly. So for marketers, fast adaptation to industry trends, regulatory changes and new technologies is increasingly important. But as the industry continues to develop, so too do the threats that face B2B marketing practices.
Marketing Leaders: differentiation in an ever-growing industry
Everyone wants to stand out from the crowd. And for marketers, being able to disrupt the status quo can be the difference between being successful and fading into the background. But what’s the secret to differentiating yourself? In part three of our Marketing Leaders roundtable series, we take a look at how iGaming marketers are going beyond the traditional notions of marketing to ensure that they stand out in what is quickly becoming a very saturated industry.
Cut Through The AI-Wash: How To Tell Whether AI Is Truly Agentic
Scott Fulton, Chief Product & Technology Officer at BlueCat. Every few years, our industry sells the same promise in new packaging. Client/server was going to retire the mainframe and its operational overhead. Managed runtimes were going to end "DLL hell" and make deploying software as simple as copying a file. The cloud was going to make data centers, and the people who ran them, someone else’s problem. Microservices would replace big, complicated applications with small, simple ones.
Marketing Leaders: what’s the secret to shifting from brand recognition to instant recall?
Marketing Leaders: what’s the secret to shifting from brand recognition to instant recall? There are very few brands in the world that are instantly recognisable – whether it’s Nike, McDonalds, Mercedes or Microsoft, decades of consistent branding and immersive marketing campaigns have created an instant connection between visual identity and brand reputation.
Marketing Leaders: What are the biggest challenges facing B2B marketing?
In the first of a five-part roundtable series, SBC Media asks some of the leading voices from across the iGaming industry about the trends, challenges, tips and tricks that are shaping the marketing landscape in 2026 and beyond.
Tech Race Summit expands global line-up with Tesla and PandaDoc leaders
Warsaw, Poland, August 6 – SOFTSWISS Tech Race Summit continues to expand its programme with speakers from some of the world’s most influential technology companies. Joining the line-up on 10 September in Warsaw are Javier Verdura, Global Director of Product Design at Tesla, and Mikita Mikado, Co-founder of PandaDoc, a unicorn document management platform.
Why Grid Reliability Is Becoming a Data Coordination Problem
Grid reliability now depends on operators trusting and acting on data quickly, not just collecting it. Every switching action, fault response, and restoration depends on a clear view of the network. That view often comes from multiple systems. Data from control rooms, network services, and field intelligence does not always align in real time. Operators must confirm conditions before crews act. This challenge is widespread. A unified data foundation addresses this gap.
Michael Jordan, Carsten Koerl y Jason Robins darán inicio a SBC Summit 2026
SBC Summit 2026 contará con una conferencia magistral histórica sobre liderazgo con la participación de los titanes del negocio deportivo Michael Jordan, Carsten Koerl y Jason Robins.
Michael Jordan, Carsten Koerl, and Jason Robins to Open SBC Summit 2026
SBC Summit 2026 to Host Landmark Leadership Keynote Featuring Sports Business Titans Michael Jordan, Carsten Koerl, and Jason Robins Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of the most influential figures in global sports business: Basketball icon, investor, and philanthropist Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board...
Michael Jordan, Carsten Koerl, and Jason Robins to Open SBC Summit 2026
SBC Summit 2026 to Host Landmark Leadership Keynote Featuring Sports Business Titans Michael Jordan, Carsten Koerl, and Jason Robins Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of the most influential figures in global sports business: Basketball icon, investor, and philanthropist Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board...
What’s really holding back healthcare transformation?
Healthcare organizations are investing in new technologies to improve patient care. However, better outcomes depend less on adopting the latest innovations and more on the digital infrastructure that connects systems, data, and operations. Technology investments are under increasing scrutiny as healthcare leaders face staffing shortages, rising costs, cybersecurity concerns, and evolving patient expectations.
Colo Interconnection Services: Everything You Need to Know
Interconnection – the technologies that assemble and integrate the components of a data center – is a value-add for colos. That’s because modern applications are designed to be distributed: to run in the domains and at the locations most convenient for them. As data stores grow, it becomes less convenient to store them all in one place, such as within one cloud.
Why Convergence In Networking Starts Below The Dashboard
Scott Fulton, Chief Product & Technology Officer at BlueCat. Over the years, the networking industry sought to unify monitoring, troubleshooting, management, security and automation in one dashboard. Dashboards improved visibility, but they failed to reduce complexity and improve operational efficiency. Teams see more than ever but still struggle to act on the information.
AI Is Forcing a Reset in Network Observability
For years, network observability was a tools discussion. Which platform collects the broadest set of telemetry? Which agent covers my more obscure devices? Which architecture will perform best at scale? At which points on the network should we capture packets? That conversation assumed the network was relatively stable and change was incremental. It isn’t anymore. AI-driven workloads are increasing traffic variability, as AI adoption accelerates across the enterprise.
Meet the Unsung Hero of Digital Success
When outages hit, everyone blames the app, the cloud, or the firewall because that’s what users can see. Often, the real culprit is the network, specifically core network services such as DNS. Every service is reliant on DNS and a well-defined IP address space. When core services aren’t resilient and centrally managed, organizations struggle to automate network changes, simplify multicloud operations, and reduce risk.
IGSA AND CGS EVENTS ANNOUNCE 4TH EDITION OF GSATS FOCUS: FUTURE TECH
The International Gaming Standards Association (IGSA) and CGS Events are pleased to announce the 4th annual GSATS (IGSA Technical Summit), which will be held at the Harrah’s Ak-Chin Hotel in Phoenix, Arizona, from November 12–13. With leading speakers and moderators addressing important developments in regulation, compliance, gaming technology, the metaverse, and artificial intelligence, this year’s event will center on the future of gaming and technology.
SBC Media enhances Brazilian Editorial Coverage
South America Ahead of the launch of the regulated market in Brazil, leading industry media network SBC has strengthened its editorial team in Brazil with two new appointments. Eighteen months on from the launch of SBC Notícias Brasil, Ricardo Assis has joined as Editor and will look to further cement the site’s reputation as the go-to destination for news and editorial content on the Brazilian sports betting and iGaming market.
SBC Digital - Affiliate Marketing to delve into the keys to success in affiliation
The SBC Digital – Affiliate Marketing online conference takes place this Wednesday, September 4, and hosts a line-up of expert speakers ready to share insights on a range of key topics, from SEO to AI, and data to social responsibility.
Is This the End of IaC Management As We Know It?
The original goal of Infrastructure as Code (IaC), which HashiCorp distilled in 2021, was to enable reusability of configurations for resource provisioning. “Infrastructure automation is a four-phased journey,” we were told, the fourth phase including the availability of self-service provisioning. The open question, heightened recently, has been whether cloud native environments are stuck on Phase 4.
Using ngrok in Production: Not Just for Testing Anymore
The biggest challenge in serving digital services across vast, global networks is enabling those services to communicate with each other securely. Securing the endpoints is often not nearly as daunting as securing the routes between them.
SBC announce iGaming Daily partnership with Optimove
Latest News, Podcasts Industry leading media organisation SBC Media has announced a long-term partnership with Optimove, the number one CRM marketing solution for the igaming industry for its flagship podcast, iGaming Daily.
SBC Media and Optimove announce partnership for iGaming Daily
Industry leading media organisation SBC Media has announced a long-term partnership with Optimove, the number one CRM marketing solution for the igaming industry for its flagship podcast, iGaming Daily.
SBC Media & iGaming Daily announce partnership with Optimove
Industry leading media organisation SBC Media has announced a long-term partnership with Optimove, the number one CRM marketing solution for the igaming industry for its flagship podcast, iGaming Daily.
CampoBet SE app redesign will elevate online betting experience
Mobile Soft2Bet brand CampoBet has announced a revamp of its mobile application for both iOS and Android users.
Closure: Is Open Source Licensing Suddenly Unsustainable?
We’ve put off the discussion for perhaps too long: To whom does open source software truly belong? Legally speaking, it’s the intellectual property of its original creator. Any rights the software development community may have to that software are granted by that creator, by way of the software’s license. Does such a grant stop the creator from ever claiming an exclusive right to the idea behind the software?
The GenAI Data Developer Experience: Performance Optimization
You’ve seen it often enough in science fiction, and it’s natural to assume it’s where information technology is heading: You ask the computer, perhaps speaking aloud, for an analysis of the data, and you get it — certainly before the commercial break. Yet if you’re a database engineer or a data scientist, you’re familiar with a certain fork in the road of progress. Since computers could first accept commands, performance optimization and accelerating results have been necessary skills.
SBC Webinars: Under the hood of Metric Gaming's new platform
On the 7th September at 16:00 BST, ahead of their appearance at the upcoming SBC Summit Barcelona, SBC Webinars hosts sports betting software provider Metric Gaming for an exclusive ‘under the hood’ look into a brand new platform, two years in the making, an unmissable webinar session for any Sportsbook operator. In Thursday’s session we are expecting fresh perspectives on old and existing problems across: Brand Expansion, Technology, User Experience, Differentiation, Trading and Partnerships.
Is Liquid Cooling Adoption by Data Centers Becoming a Zero-Sum Game?
It was a bright spot in an otherwise dismal market update for data center servers, produced earlier this month by Omdia: While the research arm of Informa Tech downgraded its worldwide server shipment forecast for 2023 a second time this year, to an 11% year-over-year decline, it has seen unprecedented growth in liquid cooling deployments.
Has the Data Center Staffing Crisis Stifled Cooling Innovation?
As society scrambles to lock away the memory of the last pandemic, it’s only natural for the data center industry to recalibrate itself in search of “the new normal.” But have conditions settled to the point where we can statistically declare what “normal” should be? The latest global data center survey results from Uptime Institute suggest, even though people may be more immune to the disease, the data center economy remains in a state of flux, moving innovation more toward a standstill.
Amazon Prime Video’s Microservices Move Doesn’t Lead to a Monolith after All
In any organizational structure, once you break down regular jobs into overly granularized tasks and delegate them to too many individuals, their messaging soon becomes unmanageable, and the organization stops growing.
SBC Media launches iGaming Daily podcast
Betting and gaming industry news and media specialist SBC Media has launched a new daily podcast, ‘iGaming Daily’, delivering analysis of the industry’s major stories from all over the globe. Overseen by SBC Multimedia Editor James Ross it features a rotating cast of experts from all of SBC’s vast network of news portals, and beyond. The show switches on a daily basis through industry verticals and geographic regions, from Europe to the US and LatAm, from sports betting to casino and gaming.
SBC Media launch iGaming Daily podcast
Betting and gaming industry news and media specialist SBC Media has launched a new daily podcast, ‘iGaming Daily’, delivering analysis of the industry’s major stories from all over the globe. Overseen by SBC Multimedia Editor James Ross it features a rotating cast of experts from all of SBC’s vast network of news portals, and beyond. The show switches on a daily basis through industry verticals and geographic regions, from Europe to the US and LatAm, from sports betting to casino and gaming.
SBC Media launch iGaming Daily podcast
Betting and gaming industry news and media specialist SBC Media has launched a new daily podcast, ‘iGaming Daily’, delivering analysis of the industry’s major stories from all over the globe. Overseen by SBC Multimedia Editor James Ross it features a rotating cast of experts from all of SBC’s vast network of news portals, and beyond. The show switches on a daily basis through industry verticals and geographic regions, from Europe to the US and LatAm, from sports betting to casino and gaming.
The Sports Betting and iGaming State of Play
The world of sports betting and iGaming is vast, ever-changing, and increasingly hard to stay on top of. From data providers to content providers, platforms to payments to countless innovative products and services. In addition, the sports betting and iGaming industry is continuously evolving in regulated markets making it difficult to know which companies work in different parts of the industry and what the overarching trends within the industry are.
Water, Water, Everywhere? | JD Supra
One of my roles as ELI’s International Envoy is serving on the Steering Committee of the new Climate Crisis Commission established by the International Union for the Conservation of Nature (IUCN). For those of you unfamiliar with the IUCN, it is a fairly unique international NGO with an extensive interdisciplinary and cross-sectoral membership base that includes governments, other NGOs, practitioners, academics, and the like.
Water, Water, Everywhere?
One of my roles as ELI’s International Envoy is serving on the Steering Committee of the new Climate Crisis Commission established by the International Union for the Conservation of Nature (IUCN). For those of you unfamiliar with the IUCN, it is a fairly unique international NGO with an extensive interdisciplinary and cross-sectoral membership base that includes governments, other NGOs, practitioners, academics, and the like.
How gambling companies can use cloud technology to remain flexible and dynamic
Formula 1 and multi-cloud services are two things that, on first thought, may not possess too many similarities. However, there are a lot of lessons that the gambling industry can learn from motorsport – particularly when it comes to the role that multi-cloud infrastructure plays in keeping a gambling operator in “pole position”, especially around major sporting events.
What gambling companies can learn from F1's dynamic and flexible IT solutions
Formula 1 and multi-cloud services are two things that, on first thought, may not possess too many similarities. However, there are a lot of lessons that the gambling industry can learn from motorsport – particularly when it comes to the role that multi-cloud infrastructure plays in keeping a gambling operator in “pole position”, especially around major sporting events.
How gambling firms can remain flexible and dynamic around busy periods
Formula 1 and multi-cloud services are two things that, on first thought, may not possess too many similarities. However, there are a lot of lessons that the gambling industry can learn from motorsport – particularly when it comes to the role that multi-cloud infrastructure plays in keeping a gambling operator in “pole position”, especially around major sporting events.
SBC Notícias Brasil launches newsletter
After its official launch at ICE London 2023, SBC Notícias Brasil are pleased to announce the launch of their bi-weekly newsletter, sending every Tuesday and Thursday beginning today, March 7th 2023. Providing leading coverage of the betting and gaming industry in Portuguese, SBC Notícias Brasil will be focusing on the burgeoning Brazilian gaming market, as well as covering news from the rest of Latin America, North America and the rest of the world.
Placing Big Bets in Latin America
Given its population of 652 million, alongside the number of high potential markets, it’s not surprising that iGaming operators are eyeing expansion in Latin America. Identity verification experts GBG have surveyed over 70 different operators, to produce a fascinating and fact-filled report, and are now teaming up with SBC Webinars to go through the data with a panel of experts, tomorrow at 3PM UK / 10AM Eastern.
John Cook joins SBC Media as Commercial Director
Events and Media specialist SBC has strengthened its sales team with the appointment of John Cook as Commercial Director, SBC Media. Cook joins at an exciting time for SBC Media, as the business looks to build on the success of its vast portfolio of betting and gaming industry titles, which already includes 11 B2B news websites, along with newsletters, magazines, podcasts and a multifaceted webinar offering.
What is Graph Embedding? How to Solve Bigger Problems at Scale
See “Node to Knowledge Graph Embeddings” with author Tomaž Bratanič, live during Neo4j’s NODES 2022 live streaming webcast at 1500 GMT / 11:00 am ET Thursday, November 17. Registration for the 24-hour live, worldwide event is free. It’s not a commonly used phrase yet, at least not in the information technology space: graph embedding. For now, it’s more of a data science phrase, borrowed from the playbook of mathematicians.
Preparing for the New Age in Gambling Compliance
Gambling compliance is the new frontier in North America for operators, regulators and everything in between. With more and more states legalizing sports betting, as well as provinces north of the border in Canada, the industry needs to learn how to adapt to the new regulatory diversity, and the jurisdiction-specific requirements that come with it.
SBC Webinars: How esports designed for betting can drive superior margins
Esports is one of the fastest growing betting verticals, and according to a recent report from Valuates Reports, the global esports betting market is projected to reach $1.8bn by 2026, up from $692m in 2019. However, despite the significant growth in the value of the esports betting market, margins remains a key challenge for many betting operators.
SBC Appoints Jessica Welman as SBC Americas Editor
SBC Media has bolstered its coverage of the Americas, and made a notable investment into the future of its SBC Americas news portal, by appointing former Bally’s Interactive Director of Content, Jessica Welman, as Editor. Welman joins SBC at a crucial time in the betting industry in North America, with more than 30 US states having legalised sports betting and Canada having made legislative changes that pave the way for provinces to launch regulated markets.
OneComply: Managing Compliance in the Modern Gaming Industry
With more states, provinces, and countries legalizing various forms of gaming and sports betting, managing compliance, licensing, and legal requirements has never been more complex. Each market brings with it its own specific regulations and licensing requirements and requires a gaming company’s legal, compliance, and HR departments to work hard to keep up.
GBG: Game on iGaming Ontario
Ontario has officially launched its much-anticipated igaming and online betting market, and the global betting and gaming industry is keenly following developments in the Canadian province. With a fourteen million-plus population, the so-called ‘Province of Opportunity’ is seen as having the potential to become one of the biggest gaming markets in the world.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Scott
Contact Scott, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack