April 14-16 - Live in NYC
Articles by Nicky Yates
Podcasts Have a Spotlight in Google Search
August 13th, 2019 Tech Amma Marfo Prior to this, SEO hasn’t been a priority for podcasters. In pursuit of searchability, that mindset will likely have to change. There’s a great deal to love about podcasting: the depth with which they can report on a topic, the exposure they provide for rising creators and talent, and the communities they can build of loyal listeners and devotees. But they can’t do any of this unless people can find them.
The Build Up to the Big Week
February 8th, 2011 Conference sheldonlevine Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. I’ve been looking forward to Social Media Week 2011 since Social Media Week 2010 ended. I’m even more excited that I’m going to be helping play a big role with social media monitoring, analytics and even blogging for Social Media Week globally.
4 Tips to Boost Your IGTV Strategy
August 2nd, 2019 Tech Amma Marfo Additional features like Instagram’s main feed and its Explore tab are boosting the rise of this growing content format. When Instagram TV (IGTV) made its debut in June 2018, its slow start was the stuff of worry for some, and fodder for ridicule to others. But its viewership is picking up steam, and its potential to capture the attention of viewers cannot be ignored.
Nielsen Extends Its Consumer Insight Into Podcasting
July 11th, 2019 Business Amma Marfo Podcast advertising is growing at five times the rate of direct response, and a major media player is rising to provide the insights necessary to succeed. Nielsen has long been a household name for advertising insights; after cornering the market for television, they’re making their foray into providing similar insight for podcasting.
Evolving Creativity & Storytelling at the Pace of Pop Culture: Insights from Ira Madison III
June 16th, 2019 Conference SMW Staff If you want to be a successful creative, Madison III recommends surrounding yourself with creative friends In our digital-first world powered by social media, change is fast and constant—and there is a continual pressure on marketers and their partners to keep up (or miss out on critical opportunities to grow and engage with target audiences).
How Can Brands Use Experiences to Fuel Identity, Memories and Connections? Make Them Part of the Story, says Viacom
Experience isn't new. As humans, storytelling is an integral part of our evolution and now it exists as an incredibly valuable marketing tool.
Inside the Influencer-Marketer Partnership: Tips from Julius
June 16th, 2019 Conference SMW Staff “Be informed and know as much about the influencer as you would like them to know about your brand.” — Karin Swanson, Head of Strategic Partnerships, Julius Influencer marketing has become much sought after, but as the field grows, it is important to explore and understand the priorities within an influencer and marketer partnership.
Agenda - Los Angeles
Andy has spent the past 25 years helping top brands, foundations, and individuals market themselves, primarily through live events and experiences. Currently, his greatest passion is to inspire a new vision for the event industry: one focused on sustainability, zero waste and integrating environmental and social impact at every brand touch point. He catered his first wedding at age 16 and went on to become a top event producer in New York City.
As Facebook Pivots Toward Groups, Crossfit Forcefully Pulls Away
May 28th, 2019 Marketing Amma Marfo After the unexplained deletion of a community group, fitness brand Crossfit is leaving Facebook and Instagram behind. According to Facebook’s executives, the future of the platform lies in Groups. But after the deletion of part of their community, it is one that the fitness and nutrition brand Crossfit will not be a part of, the brand announced in a fiery release last week.
Instagram Your City For Social Media Week and Win A Trip Across The World
May 1st, 2012 Featured Nicky Yates Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Over the past four years, Social Media Week has hosted conferences in more than 26 cities around the world. To celebrate our sixth global event this coming September, we are asking people around the world to Instagram Your City.
How To Create A Social Network Platform In Five Steps
November 11th, 2017 Business Vivian Michaels Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Since the creation of Facebook, the social media industry has been booming. Mark was the needed trigger and catalyst that pushed entrepreneurs to think, take risks and create a social network that is new and fresh.
Infiltrating Culture Through Branded Collaborations: Tips from OREO and HBO
May 8th, 2019 Conference SMW Staff During #SMWNYC, HBO’s Alex Diamond and Justin Parnell, Senior Director, OREO, Mondelez International, talked with 360i’s Dani Calogera about their top tricks to maximize collaborative success. Oreo’s recent team-up with GOT has produced some of the cookie makers’ most flavourful and popular snacks ever.
How Attention Capital is Saving the Attention Economy from Addiction, Fraud, and Hate
May 8th, 2019 Conference SMW Staff During #SMWNYC, representatives from Axios and Attention Capital came together to share insights on what brands should know about the Attention Economy. Welcome to the Attention Economy, where supply is limited and demand is endless. In today’s overcrowded digital landscape, attention is a brand’s best friend.
Your Guide to Making Visual Content Accessible
May 7th, 2019 Culture Amma Marfo Your ultimate guide to making visual content as easy to read, see, and learn from as possible. The boom of visual-centric platforms like Instagram and the highly-buzzed about IPO of Pinterest prove it: images are king on social media. However, as they rise in popularity, there is a similarly rising need to make this sort of content accessible. For the blind or visually impaired, adaptations must be made to ensure equitable access to content and information.
How AmEx Flipped the Customer Journey to "See Business Differently"
May 8th, 2019 Conference SMW Staff First, they redefined their brand. Next, American Express redefined their relationship with their business customers – and learned to see themselves differently in the process. Early on in his session, “See Business Differently: How AmEx Raised the Conversation to Sell Value, Not Just Products,” the company’s Chris Marino, director of digital media acquisition, showed a sampling of ads from other credit card companies jockeying for share of the market.
Facebook's New Redesign Puts Groups Front and Center
May 7th, 2019 Culture Amma Marfo As users demonstrate a preference for private and ethereal communication, Facebook responds in kind with its biggest redesign in years. Last year, Facebook CEO Mark Zuckerberg reported at the company’s annual F8 Conference that 100 million people were heavily active users of the platform’s Groups function. This year, he took the stage to report that 400 million people could be counted as that type of user.
Branding, Selling, and Building Open Trust in a Fake News Era: Strategies from Social Chain
“Trust is the glue of human connectivity.” Steven Bartlett, CEO, Social Chain Group Artificial Intelligence. Data. Influencer campaigns. Social media management and fast-thinking, real-time platforms. With these technologies growing in the digital marketing space, companies need to stay on top of the game in order to use these tools to their advantage. Steven Bartlett, CEO of Social Chain, shared insights with attendees at his #SMWNYC session, Nobody Trusts or Cares. Here’s How to Sell Anyway.
Developing a Brand Persona: Insights from NatGeo, R/GA, Twitter & The Tombras Group
May 5th, 2019 Conference SMW Staff Tim Nudd, editor in chief at the Clio Awards, sat down during #SMWNYC with reps from National Geographic, R/GA, and Twitter to hash out key strategies behind building an engaging brand voice on social media. What’s the best strategy for developed an engaging brand voice on social media?
Successful Video Hinges on Authenticity vs. Perfection, Says Animoto Chief Video Officer, Jason Hsiao
May 5th, 2019 Conference SMW Staff “People use each platform differently and this should inform how we create our content,” said Hsiao when addressing #SMWNYC attendees on the importance of video. Between Instagram stories, Facebook Live, and short doc-style YouTube videos, compelling, high-quality and action-packed storytelling has taken new life, becoming more visual–and shareable–than ever.
Likes & Shares Aren't Enough, According to DEFINITION 6
May 3rd, 2019 Conference SMW Staff During #SMWNYC, Dawn Dubinka, VP of Strategy and Content Producer, Jasmine Ginyard, at DEFINITION 6 identify the reality TV model and discuss how brands can adapt it to work for creating their own meaningful conversations. At DEFINITION 6, a content and technology agency based in Atlanta and New York, they produce over 2,500 pieces of content per month and, from reality television, understand that simply likes and shares aren’t enough.
Here's How AARP, Refinery29, and MakeLoveNotPorn Are Overcoming The Social Media Paradox
May 1st, 2019 Conference SMW Staff Panelists from AARP, MakeLoveNotPorn, and Refinery29 came together at #SMWNYC to discuss ways for using social media to help us make meaningful connections. Social media has emerged as an incredibly democratic medium, in which brands and people from all walks of life can share their stories. With this great power comes great responsibility. How can we use social media to help us have meaningful conversations, connect with, and learn from one another?
Salesforce and Twitter’s Vision for the Social Media Era: Personalizing and Driving Customer Connections
May 2nd, 2019 Conference SMW Staff Mansi Pedgaokar, Senior Product Manager at Salesforce, shared her insights on how tomorrow’s customer experience is here today. General Data Protection and Regulation (GDPR) is a difficult but vital concept. Social data is a key ingredient in personalizing the customer experience. Interaction shares the stage with content creation and, as a recent study at Salesforce identifies, 52 percent of social marketers in a B2B base share their metrics with sales.
Adobe's 7 Pieces of Advice for Curating a Meaningful Campaign
May 2nd, 2019 Conference SMW Staff Head of Global Influencer Enablement and Employee Advocacy at Adobe, Rani Mani, explored the most effective ways to approach influencer marketing. Adobe prides itself in cultivating and nurturing long-term relationships when it comes to creating partnerships with influencers.
How Pond5 Navigates the Content Paradox of High Video Demand and Low Budgets
May 1st, 2019 Conference SMW Staff Is the context paradox a passing fad or our new reality? Pond5 shared their answer to this question at #SMWNYC. As demand for a product increases, so does the budget to create it, right? Not always. That is what the video stock company Pond 5 seeks to remedy for video producers across all industries.
SMW Rings Nasdaq Opening Bell & Opens Up Proceedings
April 30th, 2019 Conference Toby Daniels This marks the fourth time the SMW team has rung the bell – but was the first time opening up proceedings! Today marks the Opening Day of our 11th annual flagship New York Conference and our global theme “Stories: With Great Influence Comes Great Responsibility.” Almost three thousand people have confirmed their attendance, which is 20% up over 2018 and with over 200 speakers, 140 sessions and with the launch of two new Summits, this is our biggest,...
The Ultimate Guide to Our 11th Annual #SMWNYC (April 30-May 2)
April 26th, 2019 Conference SMW Staff Our 11th annual flagship #SMWNYC conference will be our biggest and best yet! Here’s your ultimate guide to everything the week will entail! Our 11th annual Social Media Week New York conference is breaking records and we cannot wait for the show to begin on April 30! Are you coming?
Why Social Media Marketers Will Love LinkedIn's New Reactions
April 16th, 2019 Tech Amma Marfo If you look below posts on LinkedIn, you might see something slightly different than you’re accustomed to seeing. Where posts on your feed previously generated Likes, they might now be receiving a few different reactions. Appearing under content with a variety of multicolored circles, these new reactions are expanding the ways LinkedIn users can express themselves. Who Needs More Than a “Like”?
November 2017 - Chicago
Nov 13 Monday Early #SMWChicago Pass Pickup 12:00 PM - 5:00 PM Hosted by Social Media Week Official Event Venue SIX10 610 S Michigan Ave Chicago IL 60605 ENDED Nov 14 Tuesday Livestrong Yoga and Wellness Lounge 10:30 AM - 11:00 AM Hosted by LIVESTRONG.COM Official Event Venue SIX10: Livestrong Wellness Lounge (9th Floor) 610 S Michigan Ave Chicago IL 60605 ENDED Nov 14 Tuesday #SMWChicago Lunch Break 12:15 PM - 1:30 PM Hosted by Social Media Week Official Event Venue SIX10 610 S Michigan Ave...
Building Niche Awareness on Social Media - SMW Chicago
Whether you’re trying to get people to a baseball game or to purchase a product, outreach to niche audiences drives much of the strategy behind social media outreach. Learn about how some top brands are reaching out to their audiences of choice in clever and successful ways. For example, how does Slim Jim connect with the young adult male demographic? How did social media play a vital role in drawing several million viewers to an award-winning web video that featured Kevin Bacon and eggs?
11 Reasons Why Facebook's New "Instant Articles" Feature Is An Industry Game-Changer
May 13th, 2015 Marketing Tyler Becker Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Facebook just introduced their latest product, Instant Articles, to the world, and everyone should understand what it means today, and in the near future too.
How Restaurants Can Use Social Media
May 11th, 2015 Marketing Lia Parisyan Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. “It’s one thing to execute dishes on your own time for family and friends, but quite another to perform and be judged in a competition. And that’s what cooking in a high profile restaurant is. It’s a competition.
7 Things You Had No Idea Your Favorite Mobile Apps Can Do
May 8th, 2015 Tech Tyler Becker Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Smartphone owners digital professionals are constantly looking for new ways to save time, become more efficient, or be the first to hear about a new feature.
Instagram Alerts Is The Powerful Feature You Probably Aren't Using
April 27th, 2015 Marketing Tyler Becker Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Instagram has a nifty feature that allows users to receive an alert each time their favorite accounts post a photo or video. Brands can use this trick in creative ways too, from running contests to engaging your community.
13 Brands That Delighted Their Customers So Much It Makes You Smile
May 22nd, 2015 Culture Tyler Becker Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
This GIF Keyboard Allows You To Instantly Search, Copy, and Paste GIFs Into Texts and Emails
July 28th, 2015 Tech Tyler Becker Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Sometimes, words aren’t enough to convey an emotion or reaction. Or, you might want to say something with an image or video.
The Evolution of Creativity: A Conversation With Casey Neistat
March 28th, 2019 Conference SMW Staff Neistat joins us on the opening day of #SMWNYC to explore the role of storytelling and creativity. Since its inception, social media has cemented its influence in the marketing world as a disruptor, drastically reshaping the relationship between creators and their audiences.
A Peek Inside Twitter's Prospective Platform Health "Cures"
March 25th, 2019 Tech Amma Marfo Are Twitter’s vital signs really on an upswing? We take a deeper look at their efforts to move toward a clean bill of health.
PODCAST: Scaling a Digital Lifestyle Brand with Fatherly’s CEO Michael Rothman
March 22nd, 2019 Culture SMW Staff Learn how Fatherly is evolving their business into IRL activations and ecommerce. This week’s episode of Social Media Week’s Leads2Scale podcast features Mike Rothman, Co-Founder & CEO of Fatherly, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. During the conversation, Mike discussed: The beginning of his professional journey and experience as one of the founding employees of Thrillist.
Shop Now: Your Guide to Native Ecommerce on Social Media
March 19th, 2019 Business Amma Marfo We take our own inventory of who’s making it easiest to shop social…and what option might be right for you. As brands like Instagram and Pinterest have learned, it doesn’t take much to drive a customer from inspiration to purchase. And their growth has depended, in part, on making that purchase part effortless. Instagram took the latest step toward its transformation into your personal digital mall with Instagram Checkout.
Small Advertisers Took the Biggest Losses During Facebook's Recent Outage
Create your own free ad with
10 Differences Between Working for a Startup vs. Corporation [INFOGRAPHIC]
December 1st, 2015 Business Tyler Becker Less relaxing or less demanding? Many hats or just one? Fun environment or safe environment? These are just a few questions and differences between individuals working at startups, and those at large corporations. Less relaxing or less demanding? Many hats or just one? Fun environment or safe environment? These are just a few questions and differences between individuals working at startups, and those at large corporations.
5 Ways Gen Z Has Changed Social Media (and How Brands Have Taken Notice)
March 8th, 2019 Marketing Jordan French With over 61 million people in the United States alone, Generation Z is poised to bring about some significant changes. Indeed, CNBC’s Chris Morris covered how those born after 1996 are already changing the workplace and other aspects of day-to-day life. Because members of Gen Z have grown up in the digital age, they are more comfortable with it than older generations — and as a result, they are also more inclined to influence and reshape it.
6 Outdated Social Media Strategies That Repel Gen Z
If your social media marketing is outdated, Gen Z will swipe and tap their way to your competitors in seconds. Are you ready for the next generation of consumers? Gen Z brings over $143 billion in spending power plus influence over their parents’ buying decisions. But, if your social media strategies are outdated, expect to get left behind. As 2020 approaches, a new generation of consumers is taking over the global marketplace.
Instagram's Public Collections Are Coming. Should Pinterest Be Worried?
February 27th, 2019 Tech Amma Marfo A reverse engineering project revealed that Instagram’s next big feature could take on Pinterest’s most popular functions. Instagram’s meteoric growth in the past few years has come, in part, by the “borrowing” it’s done from competing platforms, fashioning features that quickly became popular. Instagram Stories quickly eclipsed their competitor Snapchat’s Story feature…and now it seems like Instagram’s next “inspiration” has come from Pinterest.
3 Ways Gen-Z Can Help Universities with Content Marketing
December 22nd, 2016 Education Patrick Hayes How can universities be more inclusive of Generation Z voices in their marketing and communications efforts? Here are three simple ways to start. Increasing data and anecdotes show that Generation Z is not only the most technologically savvy, but most brand-aware generation in history.
PODCAST: Employees as Influencers with Rani Mani, Head of Global Social Influencer Enablement Employee Advocacy, Adobe
February 14th, 2019 Business SMW Staff This week’s episode of Social Media Week’s Leads2Scale podcast features Rani Mani, Head of Global Social Influencer Enablement & Employee Advocacy at Adobe. In her role, Rani works across Adobe teams to infuse influencer relations into their strategic planning.
How To Drive More Engagement On All Your Digital Assets
Every engagement, every like, click, tweet, and comment you get from a customer is your chance to build those connections and nurture that relationship. Let’s talk about how to drive more engagement for a minute. These days, consumers have plenty of choices available to them in terms of products and services. So, you differentiate your brand by becoming the one that has the most valuable connections (or the best relationship) with the consumer.
Meme Responsibly: Marketing Lessons from the Jerry Media Fiasco
February 5th, 2019 Business Amma Marfo The backlash of a popular meme factory presents big questions for marketers who want to engage with the form to draw eyes to their brand. We’ve all seen it: the pithy yet relatable sans serif commentary. The accompanying GIF or image that punctuates it. And the string of comments directing followers to their friends, with choruses of “same!” or “extremely me” signaling success.
PODCAST: Blowing Sh*t Up with the Michael Bay of Business - Cindy Gallop, Founder & CEO of MakeLoveNotPorn
January 29th, 2019 Business SMW Staff Learn about Cindy’s journey that started with her career in advertising through to the launch and building of MakeLoveNotPorn. This week’s episode of Social Media Week’s Leads2Scale podcast features Cindy Gallop, Founder and CEO at MakeLoveNotPorn, the world’s first user-generated, human-curated social sex video-sharing platform.
Your 2019 Social Media To-Do List, Inspired by Buffer's Annual Report
January 22nd, 2019 Marketing Amma Marfo Buffer’s State of Social report has arrived, and we have your 2019 to-do list based on its findings. Each new year starts with resolutions and goals, and we’re sure that includes how you’ll operate and plan your social media strategy.
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