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Sofia Ulver on Muck Rack

Sofia Ulver

Lund
As seen in: Memory Studies, SAGE Publishing, Taylor & Francis Online
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Articles by Sofia Ulver

The audience turn: crafting contributions for impact in marketing and consumer research

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By Hossain Shahriar, Carys Egan-Wyer, Sofia Ulver
| Taylor & Francis Online
ABSTRACT This paper introduces an addressability logic for crafting research contributions to advance scientific and societal impact in marketing and consumer research. For research to be impactful, we must ask for whom it is meaningful. Using rhetorical audience analysis, we examine 80 interpretivist articles in four journals over 20 years to understand how their intended addressees are constructed.
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Fearing separation from capitalist paternity: A psychosocial analysis of revanchist anti-gender consumer activism against Disney

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By Sofia Ulver, Patrizia Zanoni, Floris de Krijger
| Taylor & Francis Online
ABSTRACT Drawing on political readings of Freud, this paper probes the anxieties and fears driving anti-gender consumer activism, an emerging form of consumer politics in which a cisheteronormative subject defends his consumer privileges in the name of “the family.” We examine how American anti-gender activists opposed Disney’s shift from its conservative, family-oriented brand image.
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The conflict market: Polarizing consumer culture(s) in counter-democracy

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By Sofia Ulver
| SAGE Publishing
Introduction This quote, from French author Houllebecq’s anti-hero Florent-Claude, is an illustration of one side of the everyday consumer embodiment we popularly speak of as political polarization. Although a living truism, most agree that there indeed is an ongoing transnational polarization dividing the public into ideologically oppositional and uncompromising groups (Bartels, 2016; Klein, 2020; Krastev and Holmes, 2019; McCarty, 2019; Pew Research Center, 2020; Prior, 2013).
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From Mundane to Socially Significant Consumption: An Analysis of How Foodie Identity Work Spurs Market Formation

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By Sofia Ulver
| Memory Studies
Introduction How does dull turn into cool? This article is interested in exploring the relationship between consumers’ identity work and market formation. How do consumers spur the cultural transformation of a market, revolving around mundane and everyday consumption, into something socially significant, and even extraordinary? In macromarketing research, the shaping and formation of markets have primarily been explored in the literature stream of marketing systems.
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