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Articles by Sophie Burns
COMMENTARY: Guaranteeing a basic income is good health policy
That is why the conversation about a guaranteed basic income in Prince Edward Island matters. This is not a niche issue or a “helping the poor” policy. It is about how we want life on this Island to function, and whether we believe people deserve not only to survive, but to thrive. A guaranteed basic income is a viable policy option that could meaningfully reshape our social safety net.
#Ad to Revenue - Advertising Standards and Getting It Right
Following the engagement around the #Ad to Revenue session at Meet the Media, it was clear that questions around compliance extend beyond tax. Advertising standards and correct disclosure form an equally important part of operating professionally as a creator. A key takeaway from the ASAI presentation was that transparency must be clear and upfront. Whether a collaboration is paid, gifted or affiliate-based, audiences should be able to immediately recognise commercial content.
Travel Content Now: What’s Working, What’s Changing, What’s Next
At Meet the Media 2026, Kerwin McKenzie, Éadaoin Fitzmaurice and Juan Martinez, moderated by Gerry Mullins, explored how travel content is evolving and what creators need to focus on next. The discussion centred on diversification and sustainability. From loyalty-led travel deals and community trips to viral storytelling, podcasting and international photography, each panellist shared how they are building careers beyond traditional sponsorships. A recurring theme was adaptability.
#Ad to Revenue - What Creators Asked Next
Following the strong engagement at the #Ad to Revenue: Getting It Right as a Creator talk, it was clear that the conversation around tax, gifting and compliance does not end when the session finishes. In the days after Meet the Media, creators reached out with follow-up questions particularly around the differences between gifted and paid collaborations, and what obligations apply in each case.
FROSCH IRELAND - The People Behind the Growth
At the heart of FROSCH Ireland’s continued success is a dedicated team of travel professionals who combine decades of experience with an unwavering passion for exceptional service. This series — The People Behind the Growth — shines a spotlight on the individuals whose expertise and commitment have shaped FROSCH Ireland into one of the country’s leading travel management companies.
FROSCH Ireland Welcomes Direct Dublin-Barbados Flights
FROSCH Ireland has welcomed the news that Aer Lingus will place its direct Dublin to Bridgetown flights on sale, providing Irish travellers with a rare opportunity to fly non-stop to the Caribbean from Ireland. The Dublin–Barbados service will operate for an initial two-month period, beginning March 31st and finishing May 31st. Flights will run three times weekly on Tuesdays, Fridays and Sundays offering added flexibility for leisure travellers.
FROSCH IRELAND - The People Behind the Growth
FROSCH IRELAND — The People Behind the Growth At the heart of FROSCH Ireland’s continued success is a dedicated team of travel professionals who combine decades of experience with an unwavering passion for exceptional service. This series — The People Behind the Growth — shines a spotlight on the individuals whose expertise and commitment have shaped FROSCH Ireland into one of the country’s leading travel management companies.
What Did We Do This Month - January 2026
January kicked off at pace for TravelMedia.ie, setting a confident tone for the year ahead with international travel, key industry events and growing excitement around Meet the Media 2026. Michael travelled to London for the BTMI quarterly hotel representatives meeting, followed by their annual New Year Party. The visit offered a valuable chance to reconnect with partners, review plans for the year ahead and strengthen relationships across the UK market.
Meet the Media 2026 Talks: Travel Content Now: What’s Working, What’s Changing, What’s Next
Rory King, Éadaoin Fitzmaurice and Juan Martinez – Moderated by Gerry Mullins 9:40 – 10:20 Travel content is evolving fast, and staying ahead of trends, audience expectations, and monetisation strategies has never been more important. In this panel discussion, Rory King, Éadaoin Fitzmaurice, and Juan Martinez bring their diverse experiences as travel creators to share insights into what works today, what’s changing, and what’s next for the industry.
FROSCH IRELAND - Welcoming New Talent
FROSCH IRELAND — Welcoming New Talent At the heart of FROSCH Ireland’s continued success is a dedicated team of travel professionals who combine decades of experience with an unwavering passion for exceptional service. This series shines a spotlight on the individuals whose expertise and commitment have shaped FROSCH Ireland into one of the country’s leading travel management companies.
Meet The Media 2026 Talks : #Ad to Revenue: Getting It Right as a Creator
#Ad to Revenue: Getting It Right as a Creator Orla Twomey and Justin Walsh 9:00 – 9:40 As content creation continues to evolve, understanding the rules around advertising, gifting and income has never been more important. In this joint session, Orla Twomey and Justin Walsh bring practical insight into regulation and tax — and how the two increasingly overlap for creators working with brands.
FROSCH Ireland Celebrates Double Win at Irish Travel Industry Awards 2026
FROSCH Ireland was recognised for its excellence in travel management and commitment to sustainability at the Irish Travel Industry Awards 2026, held during the ITAA Conference last week. The company secured two awards on the night, being named ITAA Travel Management Company (TMC) of the Year and receiving the Responsible Travel Award, highlighting its leadership across both corporate travel management and sustainable travel practices.
Meet the Media 2026 : Jamaica Afters Party
When the final meetings wrap up at Meet the Media 2026, it’s time to switch gears — and this year, the evening comes with a Caribbean beat. From 7pm until late, delegates are invited to the official Jamaica Afters Party, proudly hosted by the Jamaica Tourist Board. This is an invitation-only event — sign up via the MTM platform and bring your MTM name badge and lanyard for access.
Meet the Media Talks: Keynote Speaker – Mark Little – The Future of Travel Media
Keynote Speaker – Mark Little – The Future of Travel Media 10:20 – 11:00 Meet the Media is pleased to welcome Mark Little, former RTÉ foreign correspondent and one of Ireland’s most respected media thinkers, as a keynote speaker exploring the future of travel media. Dublin-born and a graduate of Trinity College Dublin, Mark spent the first two decades of his career with RTÉ, where he built a reputation as an award-winning journalist, TV anchor and foreign correspondent.
Meet the Media Talks: Keynote Speaker – Mark Little – The Future of Travel Media
Keynote Speaker – Mark Little – The Future of Travel Media 10:20 – 11:00 Meet the Media is pleased to welcome Mark Little, former RTÉ foreign correspondent and one of Ireland’s most respected media thinkers, as a keynote speaker exploring the future of travel media. Dublin-born and a graduate of Trinity College Dublin, Mark spent the first two decades of his career with RTÉ, where he built a reputation as an award-winning journalist, TV anchor and foreign correspondent.
FROSCH Ireland Reflects on 25 Years of Excellence and Looks Ahead to 2026
As 2026 gets underway, FROSCH Ireland is reflecting on a major milestone reached last year, marking 25 years in business and looking ahead to the next chapter of growth for the organisation. In November 2025, FROSCH Ireland celebrated its 25th anniversary with a special event that brought together long-standing team members, senior leadership, and founders.
Explore Wicklow & Kilkenny with Wild Rover Tours Original
As part of the Meet the Media Sunday Social, registered delegates are invited to step beyond Dublin and experience two of Ireland’s most iconic regions on a full-day guided tour of Wicklow and Kilkenny — at no cost, hosted in partnership with Wild Rover Tours. Places on this tour are limited and available exclusively to delegates registered for Meet the Media.
What Did We Do This Month ? - December 2025
December brought a close to a busy 2025, with networking, destination activity, and long-haul travel — before the team signed off for Christmas. The month began in Dublin with an Atout France networking reception at Euronext Dublin, formerly the Irish Stock Exchange. The unique venue set the tone for an elegant evening that brought together Irish travel trade, media, and French tourism partners.
Ski season starts now - Crystal Ski’s first flight takes off this Saturday
Departures begin for Austria, opening early-season skiing across top resorts The ski season officially kicks off this Saturday, December 13th, with Crystal Ski’s first flight departing from Dublin for the Austrian Alps.
What Did We Do This Month - November 2025
November was one of our busiest months of 2025, with industry awards, international events, and a packed calendar of client activity. Michael, Colm and Sophie kicked off the month in London at the British Guild of Travel Writers Annual Gala Awards Dinner. Held at One Marylebone, the evening marked the 65th anniversary of the Guild and celebrated their Members’ Excellence Awards and International Tourism Awards.
FROSCH Ireland Wins Corporate Travel Agency of the Year at the 2025 ITTN Awards
Dublin, 01 December 2025 – FROSCH Ireland has taken home Travel Agency of the Year – Corporate at the 2025 ITTN Awards, held on Friday night at the Clayton Hotel Burlington Road. Voted for by peers across the Irish travel industry, the award recognises FROSCH Ireland’s standout performance in corporate travel and its dedication to exceptional client service.
Crystal Ski’s first flights take off soon - Be first on the slopes this winter
It’s not too late to book your trip to the slopes! Flights, transfers and accommodation included with Crystal Ski With Crystal Ski Holidays first flights taking off in under two weeks, there’s still time to secure your early-season ski trip. Flights, accommodation and your transfers are all included in a Crystal Ski package, and you can add equipment and lessons when you book, making it easy to get in some of Europe’s best runs this winter.
What Did We Do This Month - October 2025
October was another lively month for the TravelMedia.ie team — from conferences and client events – here’s what we got up to! Tour America Celebrations Stacey from BTMI and Sophie joined Tour America at their 30-year anniversary dinner, held at The Devlin Hotel in Ranelagh. Guests enjoyed a relaxed evening of barbecue dining, signature cocktails, and great conversation as Tour America marked three decades in business — a fantastic milestone for one of Ireland’s leading travel companies.
Into Kildare - The Shackleton Experience, Athy, Co. Kildare, the only institution in the world dedicated to the life of Kildare born polar explorer Ernest Shackleton, hosts 25th Shackleton Autumn School - TravelMedia.ie
The Shackleton Autumn School celebrates the importance of the polar regions, exploration and Kildare born Ernest Shackleton through a series of lectures, educational workshops, panel discussions, arts, and drama installations Taking place from Friday, 24th October – Sunday, 26th October in locations across Athy including the newly redeveloped Shackleton Experience Special guests include Carly Eck, Vice President and Brand Curator at Burberry who will discuss the clothing brands surprising...
FROSCH - Important Update for Travellers Flying to the US via Dublin Airport
Dublin, 20 Ocotber 2025 — FROSCH Ireland is advising business and leisure travellers flying to the United States through Dublin Airport to be aware of temporary changes to lounge access. The 51st & Green Lounge, located after US Preclearance, has closed for refurbishment and is expected to reopen in Spring 2026. This facility, known for providing a comfortable space to relax, dine, and work before transatlantic departures, will undergo upgrades designed to enhance the passenger experience.
Halloween Comes Alive in County Kildare
Kildare, October 2025: From haunted farms and spooky science camps to family festivals and creative workshops, County Kildare is set to come alive with Halloween magic this October. Across the county, locals and visitors can enjoy a wide range of frightfully fun events taking place between 18th and 31st October.
Frightfully Fun Halloween in Store for Athy
Friday, 31st October 2025 — Athy, Co. Kildare: DUST off your costumes and root out the fake blood – the spooky season is nearly here in Athy! Crowds are set to descend on the town from 6.30pm on Friday, 31st October for the annual Athy Halloween Festival, a spooktacular evening filled with fun, laughter, and excitement for all ages.
The Shackleton Experience, Athy, Co. Kildare, dedicated to the life of Kildare-born polar explorer Ernest Shackleton, reopens following €7.5 million investment by Kildare County Council and the Department of Rural and Community Development and the Gaeltac
The only institution in the world dedicated to the life of Ernest Shackleton, the Shackleton Experience has over 200 artefacts – including the actual wooden cabin in which he died Discover Shackleton’s inspiring legacy from his Kildare roots to the vast polar ice caps via immersive interactive experiences, sensory effects and recreated environments that bring his extraordinary journey to life Historic Town Hall building in the heart of Athy now features a glass ‘iceberg’ extension and new...
What Did We Do This Month - September 2025
September was another busy month for the TravelMedia.ie team, with conferences, roadshows, and press trips keeping us on the move. TBEX Europe 2025 – Letterkenny Michael, Sophie, Darragh, and Shaun attended TBEX Europe 2025, held in Letterkenny, Co. Donegal from September 9–12. The event brought together travel creators, influencers and industry professionals from around the world.
FROSCH Ireland Responds to Dublin Airport Disruptions Original
Value of booking with a bonded travel agent highlighted over the weekend Dublin, 24 September 2025 – Following the widespread disruption at Dublin Airport over the weekend due to a cyber attack affecting European ticketing systems and later an incident which required the evacuation of Terminal 2, FROSCH Ireland has been actively supporting their travelling customers impacted by delays, cancellations, and communication challenges.
FROSCH Ireland Announces the Acquisition of John Galligan Travel (JGT)
Cork, Dublin, September 15th, 2025. FROSCH Ireland is pleased to announce the acquisition of Dublin-based John Galligan Travel (JGT), a highly respected agency with a proud 36-year history of personal service and loyal clients. Founded by John Galligan, JGT is recognised for its high standards of care and attention to detail, with particular expertise in luxury cruises and polar expedition travel.
FROSCH Ireland Announces the Acquisition of John Galligan Travel (JGT)
Cork, Dublin, September 15th, 2025. FROSCH Ireland is pleased to announce the acquisition of Dublin-based John Galligan Travel (JGT), a highly respected agency with a proud 36-year history of personal service and loyal clients. Founded by John Galligan, JGT is recognised for its high standards of care and attention to detail, with particular expertise in luxury cruises and polar expedition travel.
What Did We Do This Month - July 2025
Annual USA Summer Soirée Our annual USA Summer Soirée returned this month, bringing together media and trade to celebrate all things USA. Hosted by TravelMedia.ie, the event has become a staple in the summer calendar – a relaxed, elegant evening filled with meaningful conversations, destination updates, and the chance to reconnect with key partners across the USA travel landscape. Key U.S. destinations and airline partners were in attendance, helping make the evening a great success.
FROSCH Ireland announce acquisition of Grogan Travel
FROSCH Ireland announce acquisition of Grogan Travel July 10th, 2025. FROSCH Travel Ireland is proud to announce that Grogan Travel (Tuam), a much-loved name in Irish leisure travel, will be joining the FROSCH group from August 1st, 2025. Based in Tuam, and run for generations by the Grogan family, the agency has built a reputation for deep client relationships, local knowledge, and a personal touch that has stood the test of time.
What Did We Do This Month - June 2025
June was packed with events and activity across the UK, Ireland and further afield for the TravelMedia.ie team. Dalkey Book Festival From June 12th–15th, Dalkey came alive for the 2025 Dalkey Book Festival. Visit Portugal were one of the sponsors of this year’s festival and hosted a number of well-attended events throughout the weekend.
LVAN: Summer Art Trail Embraces “Strangeness” Across the City
NANTES, FRANCE – This summer, Le Voyage à Nantes returns with a compelling and imaginative new theme: L’Étrangeté (“Strangeness”). From 28 June to 31 August 2025, the city of Nantes transforms into a surreal, open-air museum where unexpected encounters blur the line between everyday life and artistic intervention.
What Did We Do This Month ? - May 2025
May proved to be another action-packed month for the TravelMedia.ie team—filled with travel, events, and a few well-deserved holidays. Abu Dhabi Fam Trip with Rotana and Etihad This May, Susan Craddock joined fellow members of the Irish travel trade on a memorable fam trip to Abu Dhabi with Rotana. The group travelled in style with Etihad Airways, soaking up the local culture and experiencing a selection of luxurious Rotana resorts first-hand.
What Did We Do This Month ? - April 202
April was a productive month for the Travelmedia.ie/TTR team with many exciting events and activations across the calendar. Here’s a look at what we got up to: MICE Meetup at Herbert Park Hotel We hosted our annual MICE Meetup in Dublin’s Herbert Park Hotel, bringing together suppliers from around the world with a strong Portuguese presence, thanks to our sponsors Visit Portugal. The day was filled with valuable meetings between international suppliers and Irish MICE buyers.
Meet the Media Talks : Influencer Guidelines - When to Use #Ad for Commercial Links
Following up from our Meet the Media Panel Talk Thank you to everyone who attended our ‘Content Creators & the Travel Industry – Guidelines, Opportunities and Best Practices for Growth’ panel at Meet the Media. The discussion was lively, insightful, and raised a number of important questions around best practices for content creators working with brands and destinations. One key question came up during the Q&A and, due to time constraints, we were unable to answer it fully on the day.
What Did We Do This Month ? - March 2025
March was a month on the move for the TravelMedia.ie team! Michael kicked things off in Berlin at ITB, one of the world’s leading travel trade shows. With packed halls, productive meetings, and a buzz of international tourism energy, it was a brilliant few days catching up with old friends and making new connections across the global travel industry.
TravelMedia.ie Appointed as PR Representative for Into Kildare
TravelMedia.ie, the specialist Irish travel and tourism PR agency, is delighted to announce that they are now representing Into Kildare, the official tourism body for County Kildare. This appointment aims to enhance Kildare’s visibility as a top destination, showcasing its attractions, heritage, and visitor experiences.
Into Kildare Hosts Members Event at Kilkea Castle, Showcasing Sustainable Tourism and Industry Collaboration
Áine Mangan (CEO INTO Kildare) Kildare, Ireland – March 11, 2025 – Into Kildare, the tourism body for County Kildare in association with Kildare County Council, hosted its members event on Tuesday, March 11th, 2025, at the historic Kilkea Castle in Athy. The event brought together a strong representation of tourism, hospitality, and attraction providers from across Kildare, fostering connections, industry discussions, and strategic planning aimed at shaping the future of tourism in the region.
Your Ultimate Guide to Barbados' Premier Villas
Dublin, March 7th: Barbados, the jewel of the Caribbean, is synonymous with luxury, relaxation, and breathtaking natural beauty. Whether you’re seeking a serene beachfront retreat, a lavish hillside escape, or a vibrant villa close to the island’s cultural hotspots, Barbados offers an impressive selection of private villas to suit every traveller’s dream. With world-class amenities, stunning ocean views, and personalised service, these exquisite properties provide the ultimate tropical getaway.
What Did We Do This Month ? - February 2025
Meet the Media 2025 On February 10th, we hosted our largest-ever Meet the Media, with over 1,000 meetings taking place throughout the day! One of the standout features was the Visit Portugal activation, which brought a taste of Portugal to Dublin. From the Azouro Portuguese food demo to the wine reception, guests experienced authentic flavors, with Pasteis de Nata from Pastelaria Lisboa as a sweet highlight.
What Did We Do This Month ? - January 2025
January was a busy month for the TravelMedia.ie team as we hit the ground running in 2025 with a series of events across Ireland and the UK. Holiday World Dublin The team attended the annual Holiday World Exhibition in Dublin, representing clients Valencia and Bradley International Airport. Cedric Lynch also joined us to represent Barbados, engaging with attendees and sharing insights about the destination.
Content Creators & the Travel Industry: Guidelines, Opportunities, and Best Practices for Growth
Content creators are no longer just promoting travel—they’re selling it. Whether it’s hosting exclusive group trips for their community or partnering with brands to sell holiday packages, influencers are turning their expertise into serious business. But with great opportunity comes responsibility, and navigating the travel industry’s legal and ethical landscape is key to long-term success.
Meet the Media Talks: Finding your Niche - Blogging and Content Creation in 2025
TravelMedia.ie welcomes Chris Mitchell to Meet the Media 2025. With a career spanning over a decade, Chris has been at the forefront of blogging and content creation, adapting to a rapidly evolving landscape. His upcoming talk promises to be an unmissable session for anyone navigating the digital content world in 2025. Where Does Blogging Fit in 2025? The content creation landscape is shifting as fast as ever, especially with recent Google updates redefining how blogs are ranked and consumed.
Meet the Media Talks: 12 AI Hacks to Improve Your Productivity
Expert Tips to Make AI Work for You and Your Business Travelmedia.ie are thrilled to welcome back Ian Cleary for Meet the Media 2025. Following his talk in 2024, Ian returns with an updated perspective on the ever-evolving world of artificial intelligence (AI) and its implications for the travel industry. Whether you’re new to Ian’s insights or eager for the next chapter, this talk promises to deliver actionable advice for all. What’s New in AI?
TravelMedia.ie Announces Travel Media Awards at Meet the Media 2025
TravelMedia.ie is thrilled to announce the return of the Travel Media Awards, recognising excellence within Irish travel media. The awards will take place after Meet the Media 2025, on 10th February at the Radisson Blu Hotel, Dublin.
What Did We Do This Month? - December 2024
December was a whirlwind of activity for the TravelMedia.ie team. From press trips to festive gatherings, the month was packed with events and milestones.
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