By Laura Busche Laura Busche on Jan 7, 2019 in Inspiration Tweet This Share This Instagram is an exceptional tool for visual brand storytelling. The app's image-first approach, clean grid, and simple navigation have made it the platform of choice for many companies. Regardless of how central this channel is to your content strategy or how often you can post, there are certain tactics that can make your Instagram content more effective at capturing your target audience's attention.