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Axe, a deodorant brand, launched a campaign in the Philippines using gaming to increase sales. Deodorants, anti-perspirants Philippines Strategy Brand: AxeBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Facebook PhilippinesCountry: PhilippinesIndustries: Deodorants, anti-perspirantsMedia channels:Competitions & contests, Gaming & in-game... WARC subscribers can sign in to keep reading Not a subscriber?
Deodorant brand Axe focused on digital and online gaming to target young males in the Philippines and boost market share. Deodorants, anti-perspirants Philippines Strategy Brand: AxeBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Deodorants, anti-perspirantsMedia channels:Gaming & in-game advertising, Live streaming,... WARC subscribers can sign in to keep reading Not a subscriber?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
