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Articles by Steph Bruce
28 REASONS FAST KATE IS SO GREAT
1. She serves up the best inspiration. 2. She has the sexiest ankles. 3. She’s the queen of layering… And un-layering. 7. Her dance moves. She almost rivals her sister Perrie. Almost. 12. She runs fast, but has mastered the art of the slow walk. 14. She celebrates her teammate’s wins just as much as her own. 15. She’ll destroy anyone with her kick. 16. She has the most loyal fans in the world. 17. She looks damn good with an American flag. 18. She’s not afraid to try anything. #IceBath 19. She’s all business.
Our USOC-Approved Ad Campaign - And Why We Decided Not to Run It
There are some basic tenets of advertising. Among them, none two are more important than a FOCUSED MESSAGE that is delivered during a strategically RELEVANT TIME PERIOD. The "relaxed" Rule 40 guidelines released last summer, purportedly giving non-official sponsors like Oiselle the opportunity to stay connected with their athletes during the blackout period, is in direct conflict with these basic principles.
With the Athletes - Against Rule 40: #freebird16
Earlier this month, we went to the Big Event in Eugene where the athletes were chosen for the Big Event in Brazil. We cannot use the name of the Big Event in Brazil because we might get sued by the US Big Event Committee (USOC). Incredibly, in Eugene, we had two athletes make the team: Kate Grace in the 800m, and Maria Michta in the 20K race walk. We have sponsored Kate since the 2012 Big Event in Eugene – which sent athletes to the Big Event in London. It’s been a long +4 year road.
Update: The Big Event in Eugene
Oiselle was contacted by the US Olympic Committee to remove all references to the Big Event in the Southern Hemisphere from social media posts, blogs, and website. All photos of the Big Event in Eugene will need to be altered to remove any prohibited references to the Big Event in the Southern Hemisphere. Such references are included on the bib that is ironed onto the athletes’ competition kit, as well as located on all prominent surfaces of the stadium, walls, and the steeple pit...
New Olympian Kate Grace is Going to Rio!
Kate Grace! You just won the Women's 800m Olympic Trials and are heading to RIO! How are you feeling? Balls, I’m going to Rio! Balls to the wall! But really, during that last part of the race I knew this was the time to leave it all out there. We had a plan to get on the rail, because I kept getting in trouble with people moving lanes in that last 400.
Surprise! Sally + Lauren + the Running USA Trailblazer Award
About six weeks before the Olympic Marathon Trials, Lauren Fleshman called me with some good news. She was receiving an award from Running USA – as a female leader in the sport. The 2016 Trailblazer award! Past winners included some of our heroes, including Mary Wittenberg and Tracey Russell. My reaction: duh. Such a no brainer. You, me, everyone…we all know how much this woman does for the sport, for athletes, and basically anyone she meets.
Behind the Scenes with Oiselle Hammer Thrower Britney Henry
Britney Henry is obviously unique for the fact that she is currently our only field event sponsored athlete here at Oiselle. However, why we love Britney goes way beyond her athletic accomplishments. In and out of the ring she is a ray of sunshine. For awhile we have been wanting our community to see what Britney does day in and day out, preparing to throw an 8.8 pound metal ball more than 200 feet in distance...while staying within a 7 foot diameter circle.
Kate Grace & Lauren Wallace Talk Flagstaff and Portland Twilight
After coming back from altitude training in Flagstaff, Kate and Lauren hit the track at Portland Twilight this past weekend. And yes, they brought the heat! Heather and I caught up with them pre and post race to recap on their training in Flagstaff, and get the scoop post race. Bottom line, we could not be more excited to watch these two race in the upcoming months leading into the Trials! You both just returned from training in Flagstaff! How long were you there?
New Volée Openings! New Run Family!
We are thrilled to open new spots to our Volée Team this week! A huge high five and hello to all the women who have come on board over the past few days. We welcome you with open arms and hearts – and cannot wait to fly together! And also, some good news for those who may have missed it. We have some spots left for this opening.
The Oiselle Full Half Challenge - It's Not Just A Half
"Half" has a bad rap. Consider the following terms: With the exception of half-n-half (I mean, we all need it!), half-life (how else could we record carbon dating?), and the effective half-Nelson wrestling hold, not a lot of positivity. Except for Snape, I guess he turned out to be a good guy? The half marathon often takes an unfair backseat to the grand 26.2. Training for a half marathon is a full commitment. It’s not just a half marathon; it’s a full half marathon.
Post Olympic Marathon Trials Interview with Kara Goucher
Tell us about the race today… I talked to my coaches a lot. We just thought, “no one’s going to PR today.” Kellyn Taylor would have to PR, they’d all have to be in PR shape on this day. I promised that I wouldn’t go with any move until the 20 mile mark, and I thought, maybe I’ll regret it, but… I ran out of gas too. This past week, my family got sick. We all got sick, but honestly, I have a hard time tapering, so it probably helped me. I fumbled my second bottle.
Watch: Kara Goucher's Journey to 2016 Olympic Trials Marathon
I love how humble and truly grateful Kara is. Her love for what she does is inspiring and I'm so happy to hear that running is fun for her again. Her impact on the sport is, and will continue to be, tremendous. She has sparked a movement of confident women who run because it feels good, regardless of their competitive level. She is a role model in every sense of the term. We'll all be cheering for you on the 13th and in every other part of your storied career.
Update on Yale Partnership
Oiselle has learned that the Yale University Athletics Department has signed a 10-yr, $16 million dollar exclusive agreement with Under Armour. This agreement will supersede Oiselle's partnership with the Yale Women's Cross-Country and Track and Field teams, effective Fall of 2016. While we are deeply saddened to not be able to continue our apparel partnership beyond the summer of '16, we are and will continue to be grateful and honored to be part of the history of the Yale program.
Six Weeks to Run Love Challenge: Week Two
Welcome to week 2! Your running posture requires balance and symmetry. If you are not running symmetrically, you create natural angles that put unnecessary stress and pressure on your joints, which can lead to injury. Dedicating at least one day a week to strength training will aid in injury prevention and help to improve your overall efficiency as a runner.
3rd Annual Rungiving: A Week of Giving Thanks
Happy 3rd annual #rungiving! The week where we go beyond the black and cyber madness and find ways to spread joy to friends, family and strangers alike. If you're new to the challenge, don't worry, the rules are simple. Just follow on Twitter, and every morning at 6am Pacific look for the challenge of the day. RT then get outside and complete it! We'll announce the winners on Monday, November 30th: post-Thanksgiving bonus! Have you seen the new prizes?
Top 10 Sanity Tips for Fall Running
Oiselle Volee runner, , is back! Sarah is a full-time editor, writer, runner and vegan foodie. She shares her passion for a plant-based diet and dedication to an active lifestyle via her blog, and she's an expert in saying sane and focused in your training despite whatever life throws your way. Soak it up.
Chase the Bird Challenge
Ahh it's the windup to the winter. We see you eyeing that yeti. But it's not time to hibernate - it's time to streak! Join us for the #chasethebird streak to Thanksgiving (November 26th). From November 1st - 26th, we challenge you to do (at least) 15 minutes of something everyday: , swim laps, bike to work, hit the Jazzercise studio, join us at Flywheel, go running ...
Training Life in Wisconsin with Caitlin Comfort
Haute Volée is coming off of an amazing marathon debut this past June at Grandma's Marathon with a time of 2:35.29. She spends most of her time in Verona, Wisconsin and then part of the year in Flagstaff where she trains under .
We Work for Women's Bodies
We strongly believe there is no single "runner body." While we’re at it, there is no such thing as a bikini body or tank top arms. What does exist are bodies, running or wearing bikinis and yes, there are arms in tank tops. But there is no one constructed body to do any of these things. When we design apparel the goal is for every body to feel great (and sure, look great) doing what they love.
Two Minutes with Kara Goucher
Boulder is about 1300 miles too far from Seattle. I think this every time I think of Kara. Fortunately, she helps us shorten that distance with lots of updates on training, racing, and what's turned out to be a political year for the sport. Like so many women, I was incredibly proud of her for sharing her story this spring on the BBC and speaking truth to power.
Runners Try: Jasyoga
Fall marathons are close on the horizon and there's no better time to work yoga into your cross-training plan. The truth is, your hamstrings should be like rubber bands — not guitar strings. This 30-minute video features a functional sequence that will encourage your hammies to become more elastic so that you can maintain a more fluid stride and prevent injuries. Check out more Jasyoga videos to optimize your running at jasyoga.pivotshare.com...
Oiselle Running Apparel for Women
In some ways, a store is just a room. Four walls and a roof. And as I write this, a scant four days away from opening, I can tell you that what will become Oiselle’s Flagship Store still doesn’t look like much more than a room with a cherry picker in it. Am I stressed? Hellz yes. Do I believe? I do. It will all come together. Between now and Thursday, I believe a magical transformation will happen. And when we crack open the doors to host our grand opening party, a jewel box awaits.
New! Sweet Tracks Featuring Kara Goucher & Lauren Fleshman
In a move rarely seen, nor even hoped for, two of the sports world’s most celebrated pro runners are risking everything by moving off the track and onto the music scene with an album of cacophonous proportions. A collection of music so new and raw, it’s quickly becoming the talk of the industry… “It’s remarkable.
Retail Racing Teams Co-Sponsored by Oiselle
By now you’re quite familiar with The Flock, Volee, and Haute Volee. But have you heard of some other women’s racing teams such as Team Ohio, Bay Birds, or Five More Flyers? I’d like to introduce you to these teams plus others that Oiselle has the privilege to co-sponsor! A Retail Racing Team is a team that calls its local Run Specialty shop home.
Team Chemistry - Instagram Contest
New Instagram challenge! Today through Monday, 2/16, we're giving you the chance to nominate your run family and win sweet prizes. Think of your favorite teammate who you love to hate, when (s)he drags you out of bed for Sunday long run, pushes your pace at the track on Tuesdays, battles ice baths with you through winter...this one's for them. And we promise, you don't have to be a chemist to know how it works. Grab your GoPro, selfie stick, Nikon camera, iPhone...and get 'graming.
Woman Up Friday! Atsuko Tamura joins Oiselle as President
Today is the day I can leap to the rooftops and yell out: “My amazing friend and mentor Atsuko Tamura is joining Oiselle as President!!!” Before I say more, let me take you back to the time we first met. It was over a year ago and I was hanging in there, but I was also struggling. I had staffing problems, I was doing the work of three people, and I had to raise money to keep Oiselle going. In my quest for new connections, a friend of mine (let’s call him Bob), introduced me to Atsuko.
Oiselle Running Apparel for Women
The day Kate Grace and I found out the Littlewing crew was heading to Albuquerque for winter training, we began scheming - Georgia O’Keefe museum, Santa Fe, Albuquerque International Balloon Museum, red chile, green chile, Christmas chile, Old Town, Taos, infinite art galleries, National Museum of Nuclear Science - so many adventures. About three days into camp we realized we had been a bit ambitious.
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