Findings from the fourth edition of the Kantar Worldpanel e-commerce report, an international company dealing in consumer knowledge and insights, confirm that online grocery remains the hottest topic in FMCG retail. Shopper research & insight E-commerce & mobile retail Global Strategy Stephane Roger, Global Director of Shopper and Retail In previous years, we have measured and described the expansion of e-commerce in FMCG. We have seen the share in value of this channel growing to 4.6%.
