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Today’s liquor shopper isn’t disappearing; they’re becoming more intentional. What we’re seeing isn’t a decline in drinking culture, it’s a shift in mindset as Australians are drinking with purpose, not volume. Consumers face a new reality. Cost-of-living remains front of mind and ~60% of Australians cite this as a top societal concern in early 2026, a level more than double what it was in 2021.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
